Having a content strategy means you’ll achieve better results from your content marketing efforts. That’s why in episode #30, we talk about what content strategy is, why you need it, and how to get started—even if you’re not an experienced marketer.
TIME-STAMPED SHOW NOTES:
[00:55] The First Step in Content Marketing is Strategy
[02:12] What is Content Strategy?
[03:10] What is Covered in a Content Strategy?
[06:01] Should You Include Social Media in Your Content Strategy?
[07:04] Why Do You Need Content Strategy?
[08:02] Reasons Why Content Strategy is Important
[11:44] An Example of How Content Strategy Helps
[13:20] How to Get Started with Your Own Content Strategy
[15:41] Content Strategy: Summing it Up
[17:27] Bloopers
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