Welcome to A Counselors Journey To Private Practice. I'm your host, Juan.

In this episode of a counselor journey to private practice, we dive into why every counselor should consider having a free product. I like to think about a product as a marketing tool that you can use to validate your clinical skills and the services that you provide.

Typically, people in business use business cards. Though, I agree with the concept. I find that an ebook or a course gives those that you serve a much better idea of your counseling background.

Very much like an artist displays their beautiful painting. The image of the painting gives potential customers the nudge needed to hire the artist. As counselors growing and scaling our private practice, I find that we need to find our beautiful artwork.

Consider if you created a free mini-course focused on your niche.

Let's say that you help anxious people. You could go around town handing out business cards as a means to market your service. Or you could use the mini-course. The course could give potential clients and referring partners an idea of what a typical session with you looks like.

In this episode of a counselor journey to private practice, I want you to walk away with clear guidance and actionable steps that help you create your first free product. The product serves in the following ways.

• Supports people in the community who are not ready for counseling.
• Shares an inside look at your clinical approach.
• Creates a funnel that can lead a potential client to an ideal client.
• Can lead to creating passive income.

Areas to focus on when creating your product:

• Identify the type of product you want to create.
• Pick a topic for your product that connects to the ideal client.
• Create a structure for your product that is simple and direct.
• Include an email opt-in for your product to begin gathering emails.
• Share your product with friends, co-workers, and persons in the committee that could benefit from it.
• Edit the product over time.
• Include keywords with a focus on SEO.
• Have fun with your product.

I hope that each episode of this podcast builds our relationship and leads to you trusting the podcast as a tool that aids you in growing, marketing, and scaling your counseling private practice.

Thank you for listening.

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