Do your platforms empower and inform your team to make strategic shifts to help push the growth of your organization? In this episode, Frank and Joe go over 3 considerations to always keep front of mind when building or reviewing your organization's platforms. Your platforms must provide:
- ALIGNMENT - How to use technology to align your marketing, sales and service teams
- INSIGHTS - How to get actionable insights...not just data...from your business analytics
- ENABLEMENT - How to use technology features to increase efficiencies and personalization at scale
Books mentioned in the episode:
- Never Lose A Customer Again - Joey Coleman
- Building Your Digital Utopia - Frank Cowell
Podcast Brought to you by - Digitopia