Summary:

Join host Adam Michalski as he interviews Lisa Thoman Lawson, Founder at LTL Partner Consulting. Lisa offers some great insights given her 15+ years of experience in SaaS technology channels, and consulting for high growth, venture backed SaaS businesses on their partnership and channel strategies.

Topics Covered:

• What factors to take into consideration when starting your partner program
• Why every company needs a custom partner playbook based on their goals
• How to use partnerships to drive value for sales, product, & marketing
• Why you need to invest in your partnership stack to track partner metrics
• Where the future of partnerships are heading - more science, less art

Connect with Lisa:

• LTL Partner Consulting
• SaaSy Sales Leadership Partner Workshops
• Get in touch with Lisa for consulting

Sponsors:

• Partnership Leaders
• Partnered.io

Subscribe at www.partneredpodcast.com.
Interested in joining the podcast? Reach out to hello@partnered.io.