Direct-to-consumer brands are disrupting everything about e-commerce, and Rhone is no exception. This week we talk with Nate Checketts, founder and CEO of men's active apparel brand Rhone, about how it all started, how he was shaped by sports, and how he’s made an apparel brand centered on 'performance' a huge success. Hear his perspective on business building—all on episode 10 of The DROP.