Jaime Lee speaks with Carlota Pico about her career path and her current role as head of content strategy at AdRoll, a one-stop digital marketing and growth marketing platform. Jaime shares her tips on digging into customer data in order to better understand a given audience’s needs, pain points and desired solutions. She stresses that it’s imperative to understand what value you can offer consumers—especially those who have lost interest and who you want to return. From utilizing Google Analytics and surveys to partnering with other entities that have valuable data and resources, Jaime offers several effective strategies for obtaining customer data.