Understanding your customer is the single most important element in building a successful business — and interviews are the key to understanding them. But interviewing isn’t something a lot of us have experience doing. This episode is chock-full of step-by-step guidance on how to get the valuable information you need to build a growing business.
In this episode you will learn:
- How to create a roadmap for your interviews.
- The 3 stages of a great interview.
- The 5 questions you need to ask.
- Additional questions that help you delve deeper.
- Tips for leading the interview.
- How to get the people you're interviewing to open up.
- How many interviews are enough?
- Extra pointers.
Resources:
- How to Find Your Target Customers
- Customer Personas: What They Are (and Why They're Indispensable)
- How to get people to open up
Connect:
- Visit my website
- Subscribe to my newsletter
- Work with me one-on-one
- Tight budget? Check out my DIY Kit