With the amount of web helpers, plugins, and ever changing algorithms, many are asking: why does web optimization matter? I do my best to answer this question, and provide tools for getting started with web optimization.

Today, you will learn:

• 1:14 What is web optimization
• 2:59 How does it improve your site
• 4:40 Applications in digital marketing
• 8:46 Landing pages
• 13:20 How web optimization increases profit

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