In this weeks episode we are joined by Michael DeLon. He is a marketing strategist focused on helping business owners develop their message, write (speak to write) their book and market it via his marketing systems. We begin by taking a bit of a dive into his story and journey. How he ended up where he is today helping businesses as a consultant.
From there we have a great conversation around the reasons we should think about writing a book. How it can be used to open doors and close sales; even if you don’t have a lot of experience in your domain. “People are going to buy YOU more than what you sell” is only a taste of the wisdom he dispenses..
To drive his own message home he shares some great case studies.. examples of people he has helped sculpt their passions into a powerful message and book. And we weave in some lessons about sales, networking and so much more! Don’t miss this one! Enjoy!
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