Lifehacks, Oprah, The Secret…who CAN’T use a little self-help to maximize their personal and professional lives? We kick off Season 3 by diving into self help and celebrity advice culture, exploring both what’s great about them and their darker sides. We pin down the concept “neoliberalism,” and talk about how competition from the boardroom to the bedroom is leaving people feeling more isolated and looking to self-help for ways to survive in an increasingly precarious economy. On the way, Noorain opens up about her love of Oprah and her celebrity book binges, and Maria casts some epic shade on Men are from Mars, Women are from Venus. Let’s get this In Theory party started!