How do you convince both reps and execs in manufacturing that the CRM is not a deterrent but a path to next-level improvement?

In this episode, I talked about how to overcome challenges to adopting a CRM with these three standout guests:

• Ron Pretzie, Sr. Enterprise Account Executive at Prolifiq
• Andy Keehn, Director, Demand Generation at Prolifiq
• Dave Sheer, Retired VP/CEO at The Steel Supply Company

Join us as we discuss:

• What a great CRM can really do for a business
• Why reps are reluctant and how to persuade them
• Pitching a CRM to the C-Suite
• Practical tips for getting started

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