So here are 4 ideas that could help you. In this episode of Talking Creative we look at 4 ways of approaching radio ads that go beyond the “grab them in the first 5 seconds” rule: Be relatable Be funny Talk to your audience directly The power of silence

There are lots of other things you could think about - but this is just the start. If you enjoyed this podcast - please do subscribe, rate and review "Talking Creative - the Art of Voiceover Directing" on Apple Podcasts and Go to https://samanthaboffin.co.uk/talkingcreative (https://samanthaboffin.co.uk/talkingcreative) for the whole series so far.