Organisations the world over are facing the paradigm of how to drive sustainable business growth in the new Customer Economy.

Co-author, Daniel Bausor interviews Gordon Wilson, CEO at Advanced, the UK’s third largest software and services business which is owned equally by BC Partners and Vista Equity Partners, the number one global Private Equity Firm for the last 19 years representing over 60 software, data and technology-enabled companies, 200 million users and 70,000 staff making it the 4th largest software company in the world.

Advanced is a UK tech success which has used technology to benefit its customers and drive its growth plans. It has a bold mission to be the best software business in the UK defined by the value it delivers to its customers.

Gordon sits on the board of techUK, the CBI’s South East Council and works with Advanced as a proud patron of the Prince’s Trust whose aim is to help vulnerable young people get their lives back on track.

You can read Gordon’s story in the Technology chapter of The Customer Catalyst: https://thecustomercatalyst.com/buy-the-book/

@thecustcatalyst @advanced @techUK @CBItweets @danielbausor