Episode 24 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.

This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.

This week Scott Guthrie is in conversation with Tom Augenthaler founder of 551 Media LLC and a B2B influencer marketing pioneer.

In this episode we discuss:

• How B2B Companies can outflank competitors through working with Influencers
• How R&D departments can work with influencers to see how their products will be used 'in the wild'
• Some of the decision-making differences between B2C and B2B influencer marketing
• The importance of integrated marketing communications programmes
• And we ask - isn't all marketing influence marketing?

Check out the Influencer Marketing Lab website for full show notes and related useful links.