Every week a podcast revolving around Media, Advertising, and Business.

This week we will review the latest report released by PwC to ISBA about Programmatic Supply Chain Transparency.

Advertisers: Arla, British Airways, BT, GSK, HSBC, Lloyds Bank, Nestle, PepsiCo, RBS, Shell, Sainsbury's, Tesco, Unilever, Vodafone.

Agency: Carat, Essence, Mediacom, Mindshare, Wavemaker, OMD UK, PHD, Zenith Media.

DSP; Adform, Amazon, Amobee, DV360, TheTradeDesk.

SSP : AdManager, Index Exchange, OpenX, PubMatic, Rubicon.

Publisher: Autotrader, Bauer Media Group, Dennis, ESI, The Guardian, Haymarket, Immediate Media, Mail Metro Media, News UK, Rightmove, Telegraph, TI Media.