In my debut episode of The Loyalty Brief, I discuss my perspective on customer loyalty to brands and companies. This episode will provide you with an overview of how I think about and approach loyalty, which will be my lens for future episodes and topics. You'll hear several stories from brands that are cultivating real customer loyalty, anecdotes to help you dig deep into your own perspective on the emotion that is loyalty, as well as suggestions for how you can build customer relationships in your business or at your company. I hope you'll join me, and I look forward to hearing your thoughts and feedback!