Demand Generation is not exactly a new concept but it seems to be one of those terms that you're either using all of the time or it's not really on your radar at all. Well used in B2B, it's a top of the funnel activity most of us just call awareness, brand building, loyalty etc

Kamkshi Sharma is a B2B marketer and demand generation enthusiast. She joins us to talk about the tactics of demand generation and the importance of alignment within the business for impactful results. David McGuire is Creative Director and B2B copywriter at Radix Communications and he shares his perspective as a copywriter receiving the briefs. What problems are marketers trying to solve, how hard is it to cut through the noise and why is content so much more important?