Blatchford Coaching Systems podcast

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

 Working with dentists over the years we've noticed that as a dentist you get 80% of your total revenue from only 20% of your patients...      PLUS... 80% of your headaches also come from only 20% of your patients. Our guest on this episodes shares why that's the case and how the power of 80/20 can impact your life, and your practice. Stop "Just Getting By"... Master The 80/20 Principle And Make More Money Without More Work.       When you know how to walk into any situation and see the 80/20's, you can solve almost ANY marketing problem.

80/20 can demolish any sales and advertising problem.

You can save 80 percent of your time and money by zeroing in on the right 20 percent of your market.

You'll learn how to apply the Pareto Principle to:

Slash sales & marketing time-wasters
Locate invisible profit centers in your business
Advertise to hyper-responsive buyers and avoid tire-kickers
Differentiate yourself from rivals
Gain esteem in your marketplace

Perry Marshall shares the insights he's gain over years as a direct marketing and sales consultant and best-selling author, along with his unique tools to show you exactly how much money you're leaving on the table, and how to put it back in your pocket - then reinvest for even greater success.

You'll identify untapped markets, incremental improvements and high-profit opportunities, gaining time and greater income potential.

In this episode, you will…

Realize the power of the 80/20 rule
Learn how to grow your revenue by focusing on fewer patients
Understand how focusing on a smaller amount of things will actually move you forward more than focusing on more
Realize that squeaky wheels are not profitable customers

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