Mastering B2B Marketing: Recent Episodes

JRM Web Marketing

Mastering B2B Marketing podcast is for professionals who want to take their marketing to the next level. You’ll find a mix of actionable advice, tips, strategies, and interviews with top experts featuring the best marketing tactics today.

In this episode of the Mastering B2B Marketing podcast, Jesus shares his experience of creating content for web developers on LinkedIn instead of his ICP, B2B SaaS marketers, and how it led to his content becoming too technical and losing sight of his goals. With the help of Daniel Murray, Jesus was able to refocus and create content that resonates with his target audience. Tune in to learn how to avoid making the same mistake and create valuable content on LinkedIn for your ICP.

In this episode, Jesus McDonald shares about real podcast burnout and why he is rebranding the podcast.

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Many B2B companies think they are doing SEO well by having their basic website SEO down like page titles, meta descriptions, image alt tags, links, etc. But it’s way more than that. So how do you know if you are doing SEO well? In this episode, Jesus McDonald brings on Alex Boyd who is the Founder and CEO of RevenueZen. Alex is a B2B rabble-rouser and growth aficionado based in Portland, OR. His agency, RevenueZen, helps B2B companies grow sustainably and profitably through organic marketing strategies via SEO and LinkedIn.

Many marketing agencies talk about what you are not doing and what you need to be doing. Not a lot of them practice what they preach. Why is that?

In this episode, Jesus brings on Chris Roche who is the CEO and Founder of Catalyst Consulting - a revenue and pipeline growth-focused marketing agency.

Roche began his entrepreneurial journey after college, launching a SaaS company to help facilitate the research and communication from high school athletes to college coaches/recruiters. After scaling that company to a successful exit, Roche headed up marketing and sales for Iron Forge - a custom software development shop, scaling their revenues from $250,000 to $3,000,000 in annual sales.

Roche founded Catalyst 12 months ago with the simple goal of taking his unique sales/marketing skill set and working with a small group of B2B SaaS companies.

As marketers, we always need additional resources and we need to hire outside help. For many, the RFP process is standard practice. But so many things can go wrong with the RFP process and make life miserable for all involved. That is why you need to get the RFP right. In this episode, Jesus brings on Ashley Cohen Chandler, who is a Partner at Tenx4, to dive deep into this topic. Enjoy.

Everyone is leaving their 9 to 5 job. Well, at least it feels that way. It seems like every marketer is posting about it on LinkedIn these days. Are you thinking about leaving your full-time marketing job? Are you thinking about doing a marketing side hustle? Are you getting advice about it? In this episode, Jesus talks about how he made the transition from being a full-time corporate marketer to a full-time entrepreneur. Jesus also talks about the thoughts and emotions he had when he was making the transition. Enjoy the show.

Feel free to message Jesus on LinkedIn for tips on how to transition from your job to running your own thing.

Demand generation is becoming more popular now than ever. You hear it a lot on LinkedIn, "create demand" but do you know what demand generation is? Do you know how to create demand? Do you know why and when you need to hire a demand generation expert? In this episode, Jesus McDonald brings on Janelle Amos who is the Founder & Demand Gen Consultant of Elevate Growth. Janelle Amos is a former in-house head of demand gen gal who took her experience from several startups to pursue her own aspirations of becoming a business owner. Janelle is passionate about helping B2B SaaS companies create go-to-market strategies that catapult their demand gen efforts and achieve their revenue numbers.

Your website is your 24/7 salesperson. It greets visitors and conducts transactions even when you're sleeping or otherwise living life. A slow website or one that lacks functionality is enough to make buyers bounce off. In this episode, Jesus McDonald is brought on as a guest on the B2B Marketing & Copywriting podcast hosted by Linda Melone. Jesus talks about the most common mistakes and issues he sees on websites that cost businesses money. And you often won't know about them... until it's too late. Check it out.

You hear it a lot on social media, "content creation and distribution" but nobody is telling you how to do it. With so many technologies out there today and avenues to go down, what works best for your busy schedule? How can you create content and post on social media platforms consistently? In this episode, Jesus McDonald brings on Stephen G. Pope who is the Founder & CEO of SGP Labs. After Stephen sold the tech company he grew to $2.6 million/year, he looked back and knew it could have been done even faster. He got clear on the simple actions that generated revenue and learned everything he could about marketing, video, and social―now he helps entrepreneurs grow fast by avoiding all the trial and error.

We still receive a lot of questions about Webflow from B2B marketers. That is why we are repurposing this episode where Jesus McDonald breaks down why WordPress is better than Webflow and talks about things you should seriously consider.

Over the years, Jesus McDonald has been asked about why he started JRM Web Marketing, especially when he's a guest on other marketing podcasts. He has refined that story over time and recently Jesus has been inspired by Dave Gerhardt's book, Founder Brand, where the idea to record this episode came from. In this episode, Jesus shares a short story about why he started JRM Web Marketing and how he's bringing real website solutions to B2B marketers through WordPress website development.

JRM Web Marketing recently went through a website redesign and partnered with Linda Melone, who is a certified conversion copywriter. Linda rewrote all of JRM's website copy. In this episode, Jesus and Linda discuss the conversion copywriting process for JRM, the deep insights from customer interviews, the new value prop, and more. Partnering with an expert gives you a fresh perspective on your website. That's exactly what happened for us and it was worth every penny because we learned so much about our approach to the market and our customers.

Check out our new website here: jrmwebmarketing.com

Almost every marketer we have interviewed on the show has told us LinkedIn is the best B2B social media platform for inbound leads. It's so true and we are seeing it with JRM Web Marketing. In order to see results, you need to have a LinkedIn strategy and post consistently. Many marketers have a strategy but few post consistently. In this episode, Jesus McDonald and Jackie Hermes discuss marketing strategies, why posting consistently matters, experiments, and more.

Jackie Hermes is the CEO of Accelity which is a Milwaukee, Wisconsin-based agency that helps SaaS startups get to revenue and grow faster. She is also the co-founder of Women’s Entrepreneurship Week.

Having a podcast show requires deep patience and a good strategy in order to see real business results. Your inbound leads that come from the podcast and your customers can provide you with insights. In this episode, Jesus McDonald is interviewed by Kap Chatfield on the B2B Podcasting show. They discuss podcast strategy, tactics, fears that stop us from getting deep customer insights, and more.

Have you ever had a great marketing idea or strategy and proposed it to your CEO but he or she didn't understand it? This happens a lot with marketers. What we tend to do is get critical and frustrated with our CEO who doesn't "get" marketing. It's easier to point the finger at why things aren't going well in marketing. It's difficult to look inward and be self-aware of the fears and insecurities that we may bring into that meeting with our CEO. Sometimes, we just flat out are not good at selling our idea and we need to learn how to be better salespeople in order to present (sell) our ideas and strategies to our CEO effectively.

In this episode, Jesus McDonald brings on Carl Ferreira, who is the Director of Sales at Refine Labs, formally Team Lead and Senior Account Executive at HubSpot. They discuss how to approach your CEO, the things your CEO cares about, how to sell to your CEO, and how to buy software from an experienced salesperson.

As B2B marketers, we are always thinking about the next steps in our careers, like how do we climb the corporate ladder? Is this the right company to work for? How do we deal with disadvantages in the workplace? What's the difference between Director of Marketing and VP of Marketing? And many other thoughts that come to our mind. We sometimes need perspective to help direct our path forward. Wendy Perilli joins the show to discuss her experience with these topics.

Wendy is currently the VP of Marketing at PeerSpot. She is a Silicon Valley marketing leader that has over 20 years of experience that spans companies such as ServiceNow, VMware, Github, and Druva, along with many startups. She has held executive positions in every aspect of marketing throughout her career. She has also been partnering with Firstboard.io, and is one of their original founders, to drive more diversity with women on boards.

Many B2B marketers post on social media about needing to have a business narrative that drives content marketing, about needing deep customer insights and analytics, or about needing a solid strategy and good tactics. It's the same content you see on social media over and over again. It gets boring and stale. Nobody is talking about what those deep insights are. Nobody is talking about how you should think about customer insights and analytics. That's why Sam Kuehnle joins the podcast to discuss this topic. Sam is a VP of Demand Generation at Refine Labs where they are on a mission to help B2B companies dominate categories and unlock growth through a combination of marketing strategy, research, and specialized execution.

Alexander Ferenczi, Chief Problem Solver at Advocaczi, joins the podcast for the second time. He has a lot of experience with Ecommerce and has deep insights when it comes to direct-to-consumer (DTC).

This episode discusses:

Why B2B companies should still do digital advertising even though they are crushing it on organic.
How advertising on TikTok has been successful for Alex's customers and the tactics B2B marketers can start doing to get momentum.
Why your website is an important piece of your social media and digital advertising.

Sam Moss, Co-Founder at 1Click Agency, joined Jesus McDonald, CEO at JRM Web Marketing, on the podcast to talk about why specialization is better than hiring a full-service marketing agency. Both Sam and Jesus run B2B web development agencies. They are competitors in the B2B space, very active on LinkedIn, and are friends who stay in touch. They broke down the importance of working with an agency that is 100% focused on the service you need and are really darn good at it. They also talk about reasons why B2B marketers should consider a website audit. This is a must-listen episode as they share their personal experiences as both B2B marketers and agency owners.

It's difficult to know how sales and marketing should work together.

As a B2B marketer, you want to make sure you aren't just an order taker at the end of the day.

In this episode, Jesus interviews Nick Bennett who is the Director of Field, Community, and Partner Marketing at Alyce.

Nick shares how marketing and sales should be under one true revenue team starting with the CRO.

Marketing, Sales, and CS should all be under one revenue team.

Everyone should be responsible for the same number at the end of the day. It's not siloed.

Everyone should have the same goal that they're aiming for.

You also want to add value to sales while building the relationship.

The type of keywords to hook your ideal audience matters. It's helpful to use a number in your copy. For example: If you want to save 15% or more on car insurance… Take it a step further though to understand the motivation of your ideal audience. In this episode, Jesus McDonald interviews Scott Gelber who is the Senior Marketing Manager at NYSHEX (New York Shipping Exchange). Prior to NYSHEX, Scott worked for Diligent Corporation and Honest Buildings (Acquired by Procore Technologies) helping them build out demand generation strategies and processes. He’s experienced in demand generation, marketing operations, and sales development. Scott talks about how crucial the creative is for B2B marketing and the most effective demand generation strategies.

When it comes to B2B websites, it is difficult to know what a winning website should look like, when to outsource website development (domestically), and what the critical things are that we should be watching out for.

Two scenarios in which it makes sense to outsource your website development to a website partner:

Scenario 1 - You don't have an in-house developer, your website is breaking, outdated, and you need to move fast with your marketing.

Scenario 2 - You have an in-house developer or two but they are overwhelmed with projects and tasks. You can hire a website partner to handle the overflow in order to meet your deadlines.

In this episode, Jesus McDonald was a guest on The Marketing Meeting podcast. Jesus shares not only about B2B website development but also about LinkedIn and podcasting tips.

We have received a few questions from B2B marketers about why we choose WordPress over Webflow and what do we think about the two platforms and which one is better. Webflow has become a shiny object. There are some things that are concerning about Webflow and that you should seriously consider for your marketing. In this episode, Jesus McDonald shares why WordPress is better than Webflow.

Some B2B marketers think TikTok is a great social media platform for organic reach while others think it's only for young people. Didn't Facebook and Instagram start with just young people? Is TikTok the next platform for B2B marketing? Should you start a TikTok account? In this episode, Jesus brings on Todd Clouser who is the Senior Brand Marketing Manager at Refine Labs. Todd is active on TikTok and shares his experience as a content creator.

In this episode, Jesus interviews Nisha Baxi who is the Head of Community at Gong. Nisha shares about how to build an online community, how to manage it, and what works best.

As a B2B marketing professional, you work with all kinds of agencies. A common frustration with agencies is their lack of customer service, responsiveness, and communication. Also, their account manager changes all the time. In this episode, Jesus McDonald, CEO at JRM Web Marketing, is interviewed by Stephen Rosenthal who is the host of the Business Over Breakfast podcast. Jesus shares his frustrations working with marketing agencies as a digital marketing manager, why he started a B2B website development company, and more.

Jesus McDonald brings on Stephen Rosenthal who is the Founder and CEO of Aurra Media which is a podcast agency for B2B brands. They talk about how podcast interviews are a top-of-mind strategy and how to make B2B podcasting work. They also talk about NFTs and smart contracts for B2B podcasting services.

When it comes to podcast interviews the top-of-mind strategy works. It requires patience, being a relationship builder, and having a solid strategy in place. Sam Moss, founder of 1Click Agency and B2B Made Simple podcast host joins the show. He shares his exact podcast and LinkedIn process.

Sam's LinkedIn: linkedin.com/in/sam1ca

1Click Agency Website: 1clickagency.com

"WordPress is not secure and can get hacked." - this is a classic response that we get from people. In this episode, Jesus McDonald talks about the reality which is any website can get hacked whether on WordPress or not. Jesus also shares that WordPress is stable and secure, and questions you should be asking your website developer or website partner.

In this podcast episode, Jesus McDonald interviews Chris Walker, who is the Founder and CEO of Refine Labs, which is a progressive demand generation firm based in Boston. Chris shares about entrepreneurship, leadership, LinkedIn, his content strategy journey, and what they are going to be experimenting with soon when it comes to social media.

Update on our new podcast name and more.

Hey guys! Some exciting news...

We are making a big change with the podcast.

I'd love to get your vote on our new podcast name. 🙂

Go to my latest LinkedIn post and vote! linkedin.com/in/jesus-mcdonald

In this podcast interview, I talk with Linda Melone, who is a B2B conversion copywriter and the founder of The Copy Worx.

Linda breaks down her process:

Research. This is the biggest part of preparing to write. From websites to customer reviews. This also includes interviewing people to dig in order to get to the root.
Writing & Editing. More like assembly because there are blocks of all these different pieces of research and she starts plugging them in and putting them together.
Testing & Validation. Put it out there to see how people respond. The whole idea is to get a measurable result.

Linda also mentioned in the interview a noticeable issue that she sees with websites which is that people don't know their own value, like value proposition. What is it that separates you from everybody else?

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This short clip is part of a podcast interview that I did with Camille Trent, who is now Head of Content at Dooly.

Camille shares her advice and tips:

It all starts with good communication
Then level up by adding personality

The problem people make is trying to overcomplicate content.

Just simplify it.

What point are you trying to get across? What's the value? What do people actually care about? How can you make people feel it?

Don't try to get clever with your copywriting. 😉

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If you're a marketing professional and your CEO is...

Resistant to new marketing strategies
Caring more about the sales team
Transactional and not relational
Not seeing value in marketing and your work
Always thinking about the cheapest solutions

Then go find a new job. Life is too short.

The future belongs to those who are investing in their online presence.

If you stay, your marketing results will stink and you will have little to no growth.

If they are not investing in marketing then they are not investing in you.

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When a lead fills out your website form, have the lead book a time directly from the sales rep's calendar (via Calendly or HubSpot) as part of the form submission.

I'm seeing a few B2B companies doing this and I think it's genius.

It's not forcing the lead and here's why:

They have pricing on their website so the lead knows the starting price
Their website forms are somewhat lengthy so only serious inquiries fill it out
Next is booking a date and time with a sales rep. The lead is more than likely to do it because they need the service

Something to definitely consider.

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I don't remember the last time I checked my podcast analytics. 😳

For me, it's a personal branding approach, a top-of-mind strategy, and a form of business networking.

Without a podcast, I wouldn't have the LinkedIn and YouTube content that I have today. 🤯

Without a podcast, I wouldn't have the inbounds leads and customers that I have today.

Instead of focusing on podcast analytics, focus on creating valuable content for your audience consistently.

This is the way I see it:

If you're focusing on podcast analytics to determine the success of your podcast then yeah you're going to burn out.

It takes time to build something amazing.

Be patient and keep creating. 💪

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In this podcast episode, I interview Zoë Hartsfield, who is the Community/Partner Manager at Dooly.

She shares what community means to her and what she's been learning about them.

Hope this brings you and your team value.

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I'm excited to share some recent updates about the show!

Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald

Hey guys! A lot of exciting changes are happening for The Jesus McDonald Experience Podcast.

New intro music, short video clips, and more!

Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald

Facebook groups are good for starting a paid private online community on a low budget. They have the platform already built for you to meet your basic needs.

But if you want to take your paid private online community to the next level and you have the budget, then I recommend the following:

WordPress + BuddyBoss

And here’s why:

You control the environment 100%

What does that mean?

That means no ads that will distract your community.

Facebook has so many ads on its platform.

The fewer distractions the better for your community.

This alone will help your community to focus and drive more revenue.

You also control the user experience from start to finish. It’s 100% customizable to meet your needs/wants.

No more social media algorithms controlling your posts.

There are so many benefits to having your own platform.

It takes time and money, but it’s definitely a great investment if you’re serious about building a solid online community.

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In this podcast episode, I interview Jackie Hermes who is the CEO of Accelity which is a Milwaukee, Wisconsin-based agency that helps SaaS startups get to revenue and grow faster.

She is also the co-founder of Women’s Entrepreneurship Week.

Talking points:

What motivated Jackie to post regularly on LinkedIn
What inspired her to become an entrepreneur
How Accelity differentiates themselves from their competitors
Jackie’s ideal client
Advice and tips for B2B marketing professionals
Changes happening in our industry and marketing experiments

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In this short clip, I talk with Angelica Taylor, who is the Senior Brand Marketing Manager at Refine Labs.

Angelica focuses on all internal marketing.

They do no spend behind all their marketing initiatives. 🤯

It's 100% inbound leads.

All of their closed business comes from inbound.

Angelica does more of the strategy like:

Determining what type of content goes on the podcast
What guests come on to the show
What topics to talk about
Copywriting and figuring out the podcast titles and descriptions
And more

Angelica also manages the company page on LinkedIn: Refine Labs

She has done a phenomenal job taking the company page from 1k to 11k followers. 👏

When it comes to podcasting, they use Hatch for podcast editing. (which I'm now looking into lol)

All their podcast appearances come 100% inbound because they built a solid brand. (the power of brand)

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I saw someone post on LinkedIn that their friend told him that he doesn't need a website because he has LinkedIn.

If you care about getting new business, then yes, you do need a website.

It doesn't matter if you are a social media influencer or not, you still need a website.

I post daily on LinkedIn and receive DMs, but at the same time, other people visit our website and fill out our contact form.

You get more inbound leads by having a website. Don't limit your inbound leads.

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In this podcast episode, I interview Angelica Taylor, who is the Senior Brand Marketing Manager at Refine Labs.

Angelica is also a former professional ballerina. She danced professionally with the Joffrey Ballet in Chicago for a year after a lifetime of classical ballet training.

Talking points:

What Angelica does at Refine Labs
Not everything in B2B marketing can be tracked
Tips for B2B marketing professionals
Content creation, podcasting, and websites

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This is a special podcast episode. I had the pleasure of being interviewed by my good friend, Justin Brown at Motion. 🔥

I share the following:

Why I started my podcast
My exact process
Why I provide the audio and video versions of my podcast episodes

A lot of valuable (free) content here.

I hope the episode brings you and your team value.

To learn more, visit: motionagency.io

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In this podcast episode, I interview Matthew Holman who is the Head of Growth at QPilot, an eCommerce technology startup focused on repeat delivery.

Matthew's passion for both technology and marketing finds a perfect blend in eCommerce - something he has worked in as a consultant and operator.

Before joining QPilot, Matthew led marketing at Essential Hub, a shipping technology company.

Talking points:

What inspired Matthew to choose a career in marketing
What we learned from Dave Gerhardt's Marketing Group (DGMG)
Why B2B and B2C are the same when it comes to marketing
Tips for B2B marketing professionals

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Content is still king.

Web design is queen.

All the bells and whistles help a website get to the next level but without the right content, it goes nowhere.

Google knows this so it uses that to rank your site.

Invest in a copywriter. Or two. :)

Copy + Design = $$$$

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Hey guys! I recorded this podcast episode in my car. Improving your website performance is not a one-time project. 🤯

Speed and user experience have been a huge focus for our clients this year.

Why? Because Google really cares about this.

Here's how to improve your website performance:

Go to Google Lighthouse so they can measure your website
Add your website URL and run your audit
Google Lighthouse will generate a report for you
Send that report to your website partner or web developer

And by the way, if you really care about improving your speed and user experience then understand that this is not a one-time project.

Ask your website partner or web developer about their ongoing maintenance plans that are focused on improving your website performance (via Google Lighthouse).

I recommend a monthly maintenance plan so you get the best website performance for Google and your website visitors.

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Bold colors and bold titles
Use of audio
Parallax transitions
Retro fonts
3D animations
Dark mode on websites

The B2B companies that have a design that is modern, user-friendly, fresh, and uses animations have already set themselves apart from their competition because they have a premium design. You can easily tell by the look and feel.

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This was a great podcast interview with my fellow digital marketer, Terry Rice.

The problem that we have sometimes is we'll treat a symptom of a problem.

And maybe that is your marketing, but the root cause might be something else.

And if we only treat the root cause we are still going to have problems down the road.

Great words from Terry.

Terry is a Business Development Consultant and Staff Writer at Entrepreneur magazine.

He focuses on helping professional service providers build their brand and revenue. Terry is also an Adjunct Instructor at NYU where he leads workshops for career-driven individuals.

A recognized Digital Marketing expert, his previous experience includes helping clients achieve their business goals while working at Adobe and Facebook.

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Getting your marketing team posting consistently on LinkedIn will have a huge impact on the business.

Hope this brings you value.

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Scroll hijacking
Irrelevant illustrations
Extreme minimalism
Near-endless scrolling
Horizontal scrolling

A lot of these are just straight-up annoying to have on a website. 😒

If you have any of these on your website, consider changing it to improve the user experience.

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This short episode is part of a full podcast episode where I interview Alexander Ferenczi who is a performance-driven marketer with a solid record of accomplishment in overseeing marketing departments, strategies, and key projects.

We talk about what he learned at VaynerMedia and how that has helped him run his own marketing agency.

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In this podcast episode, I interview Alexander Ferenczi who is a performance-driven marketer with a solid record of accomplishment in overseeing marketing departments, strategies, and key projects.

Alex considers himself to have always been in the marketing world, including all his odd jobs growing up - but started his professional advertising career at VaynerMedia as a Media Buyer & Analyst, later going to lead and Head the Digital and Social projects at JetFuel Studio as the Director of Strategy, and is now currently running and operating his own independent digital advertising shop in Miami.

Talking points:

What inspired Alexander to choose a career in marketing and to become an entrepreneur
What he learned at VaynerMedia that helped him run his marketing agency
The key to having a good eBook
What is high intent and a great high intent strategy
What makes Advocaczi unique to other marketing agencies
Advice and tips for B2B marketing professionals

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A bonus clip for all you marketing professionals that are looking to grow your LinkedIn followers.

I asked Rachel Drunkenmiller, who is the CEO of Unmuted, about how she grew her LinkedIn followers.

She shares with us tips and what she's been doing.

Enjoy!

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I’m doing something a little different here.

This is a special podcast episode for YOU marketing professionals.

Your mental health, work/life balance, and much more.

I bring on Rachel Drunkenmiller, who is the CEO of Unmuted and is on a mission to humanize the workplace by igniting resilience, connection, engagement, and hope in leaders and teams.

Recognized as the number one Health Promotion Professional in the U.S. in 2015, a 40 Under 40 Game Changer in 2019, and one of The Daily Record’s Leading Women of 2020, Rachel is a national thought leader in the field of wellbeing and employee engagement.

She has been featured as a guest on over 50 podcasts. She has a Master’s degree in Health Science and a Bachelor’s degree in Psychology.

Talking points:

What inspired Rachel to become an entrepreneur
A common theme when it comes to team building
How to keep people energized, motivated, connected, and engaged
How honest and vulnerable you should be with your boss about your mental health

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In this podcast episode, I share some tips to get more content from your CEO.

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If you are looking for an expert to run your social media advertising, check out Alexander Ferenczi on LinkedIn: linkedin.com/in/alexander-ferenczi

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This is part of a podcast episode where I interview Steph Hilfer, who is a marketing professional and the owner of Viim which is an intentional marketing agency.

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In this podcast episode, I interview Steph Hilfer, who is a marketing professional and the owner of Viim which is an intentional marketing agency.

If you want to create something out of thin air, then Steph is your girl. She can visualize what doesn’t yet exist and bring it to life, as she did with Viim. With a background in psychology, Steph is a master at understanding people’s relationships with brands. So while Steph may sometimes live in the clouds surrounded by creative thoughts, she is grounded in solid business strategy that creates a competitive edge to all brands lucky enough to experience her Midas touch.

Talking points:

What inspired Steph to choose a career in marketing and what inspired her to become an entrepreneur
Steph's process when it comes to branding
What comes with rebranding a company
What affects lead conversions
Advice and tips for marketing professionals

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If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :)

Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald

It's so easy to get discouraged and quit when you're posting on social media and not getting any engagement or leads.

I can totally relate.

But here's the thing... Eventually, you will quit because you're not getting any results (ROI). It's important to change our thinking on this. The same thing applies to a podcast show. You don't just quit your podcast show because you're not getting X amount of downloads or X amount of subscribers or X amount of clients. That's the wrong focus and motive.

It's a timing thing with your audience.

It's a top-of-mind strategy.

The more you post on social media the more you show up in their feed.

I've had multiple people tell me that they loved my recent podcast episode, my YouTube videos, or my LinkedIn post without ever engaging with it.

A lot of people are eyeballing your content and digesting it. Look at how many people viewed your posts.

They might not click on that LIKE button but they definitely LIKE it. :)

I was recently in a Zoom meeting with a prospect and he mentioned seeing all my stuff on LinkedIn and then told me, "I feel like I already know you." (and this is the first time I met him)

That's being top of mind and people will turn to you when that need is there but focus more on providing quality content to your audience.

Try posting daily or weekdays only. Post valuable, insightful, and inspirational content. Humans want this.

Post on your personal profile and not the company page.

Your profile will get you way better results than the company page because humans want to learn and do business with humans.

Do it for a year and I promise you will get results. Heck, do it for 6 months and you'll still see results. Also, start incorporating video. Humans want to see humans and relate to them.

Be patient. It takes time.

Hope this brings you value. Make it a great day!

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If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :)

Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald

In this podcast episode, I interview Danielle Diamond who is the Founder and Executive Creative Director of Epiq Media.

Danielle is dedicated to blending high-growth marketing strategy with Hollywood creativity.

Regarded as one of the leading creatives in B2B and social content today, Danielle has directed content for companies like Drift, Privy, DGMG, User Interviews, Boundless, Loom, Snapchat, Rosetta Stone, Vicks, King, Zenni Optical, Calm, Adidas, Native, Tampax, and more.

Her work has contributed to 30M+ organic views, 500K+ followers, and over $250M in funding and revenue for her collective client portfolio.

When Danielle isn’t growing brands, she can be found singing show tunes and consulting as a writer alongside Disney screenwriters and Tony-Award Winning Producers. Most recently, she worked on the production of Weird Little Flute for Saturday Night Live (SNL).

If you catch her on a Zoom meeting, she’ll most likely be accompanied by Bruce, her Bengal Cat.

Talking points:

What inspired Danielle to choose a career in video production
The difference between Headliner and custom video
Why the type of video on your homepage matters
Why DaVinci Resolve is a good video editing software for beginners
Danielle’s process for video production and brand strategy
Advice and tips for B2B marketing professionals

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If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :)

Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald

The type of keywords that are most effective to hook your ideal audience.

Using a number in your copy. For example: If you want to save 15% or more on car insurance…

Take it a step deeper to understand the motivation of your ideal audience.

I had the pleasure of interviewing Scott Gelber who is the Marketing Manager for NYSHEX (New York Shipping Exchange). Prior to NYSHEX, Scott worked for Diligent Corporation and Honest Buildings (Acquired by Procore Technologies) helping them build out demand generation strategies and processes. He’s experienced in demand generation, marketing operations, and sales development.

Talking points:

The type of keywords that are most effective to hook your ideal audience
Demand generation professionals should be getting paid commission
The most effective demand generation strategy
B2B marketers need to be more creative
Advice and tips for B2B marketing professionals

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If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :)

Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald

Hashtags work. 1-3 hashtags are the sweet spot. Don’t go over 3 hashtags. This isn’t Instagram.
The time you publish matters. 8am seems to be the best time to publish.
Text-only and video posts work best. Though I will say that I'm seeing LinkedIn Polls getting more popular these past few weeks.
The type of posts that are getting the most engagement is either insightful, inspirational, or valuable.
Don’t add links to your posts. LinkedIn hates this so instead add links to the comment section.
Emojis help with engagement... so let me add one now. 😁
When you scroll through your feed and you really love something that someone posted, don’t click on that SHARE button. LinkedIn kills the reach. Instead, LIKE and COMMENT on the content you want to support.
Be authentic. You're a human and you're providing content to humans.

What else would you add to this list?

P.S. I’m currently experimenting with video captions by uploading the captions directly to LinkedIn. I’ll let you know how it goes in a few weeks. This podcast episode was created while I was driving to the dentist.

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If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :)

Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald

Not just B2B marketers but ALL marketers should consider doing a website audit before making a handful of changes to the site or doing a redesign.

Sam Moss does a great job talking about website audits:

It's more of a conversion audit, more or less, which means...

We go over the content of the website
The flow/structure
The design
The customer experience that they're going to go through
Then we give feedback to the company or the marketing team on what can be improved

Basically, we provide this to give a second pair of eyes for your marketing team or for your company. That second pair of eyes that can say, yes, you're either doing it right, or here are some key areas that you can improve.

It's tough for you to see what customers are experiencing.

We give some corrective criticism, we record the call and then we shoot it over to them.

P.S. When it comes to website audits, Sam’s recommendations are on point. And he won’t promote this but I will (LOL), check out his new website. He just went through a website redesign and it looks amazing. I’m personally using his website as inspiration for my prospective clients.

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If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :)

Sam's website: 1clickagency.com

Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald

In this podcast episode, I share what I learned with LinkedIn polls.

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If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :)

Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald

Here's why I LOVE working with B2B marketing professionals:

I myself am a marketing professional
There's a natural vibe because we both get marketing
We're always sharing our thoughts and ideas to help one another

The other day my client said that he loved that I was doing an audio and video experience when it came to podcasting because it provided my audience with more options to consume my content. They just launched their podcast and they wanted to imitate my strategy.

Here's what I literally told my client:

Start a YouTube channel so you can start uploading videos. (They loved the idea.)

Your YouTube channel is for SEO purposes, not for subscribers.

Since you're already publishing short clips of your podcast episodes on LinkedIn, you might as well upload the short clips and full episodes on YouTube. Sure, it's one extra step, but totally worth it.

Google owns YouTube and the captions help tremendously for your SEO strategy. So why not?

So I told him, "go to my YouTube channel, search Jesus McDonald, and go to any of my videos and go to the description area. Copy, paste, and personalize that sucker for yourself."

It's a beautiful thing that we get to learn and grow together.

====

If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :)

Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald

Hey guys. So I ran 2.7 miles in 30 minutes.

To give you guys some context:

I'm on this daily challenge, I challenged myself to do 30 minutes of any type of physical activity. Could be walking. It could be jogging. It could be running, weightlifting, a HIIT workout, yoga, CrossFit. I mean, you name it.

My daily challenge is to do it nonstop for 30 minutes. And dang, that's hard. Today I chose jogging for 30 minutes and here's the thing...

It doesn't matter how far I go.

It doesn't matter how slow I am.

What matters to me is doing it nonstop and spending quality time in those 30 minutes.

This also applies to marketing. Putting in 30 minutes a day into learning a software, being better at copywriting, reading a book, listening to a podcast, you name it. Challenge yourself.

Quality time is valuable and it's worth it.

The more you do it, the better you’ll get at it.

====

If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :)

Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald

A common question I get asked: Should I keep everything in HubSpot or move everything to WordPress?

Here’s my answer to this question:

I recommend keeping everything in one environment: WordPress.
We keep a copy on the WordPress database for all the forms collected on the website
Blogs can easily be exported to WordPress

We can use the forms from HubSpot and just migrate the blogs to WordPress along with the new website design.

WordPress was originally made for blogs, so that's what they do best. At least, migrating the blogs will be a good idea. If it was me, I would keep it all under one umbrella.

Why?

Google recommended page load time is under two seconds.

At Google, they aim for under a half-second. Fast matters. The customer experience matters.

For that reason, the less third-party software your site relies on the better your website performance will be. Page load time will be faster if everything was kept under one umbrella like WordPress.

Fewer connections, less back and forth, faster delivery.

====

If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :)

Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald

In this podcast episode, I share the importance of observing your audience's behavior when it comes to marketing.

====

If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :)

Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald

In this podcast episode, Jesus McDonald talks about page speed. Everyone wants to improve their page speed right now.

Google is putting a strong emphasis on page speed and user experience.

Page speed is also important to the user experience.

Pages with a longer load time tend to have higher bounce rates and lower average time on page.

Longer load times have also been shown to negatively affect conversions.

Improve your page speed sooner than later.

For business inquiries, send Jesus McDonald a LinkedIn message.

In this podcast episode, Jesus McDonald interviewed Chris Dreyer who is the CEO and Founder of Rankings.io, an agency that specializes in personal injury lawyer SEO. His agency ranks personal injury firms for the most lucrative keywords in your industry with end-to-end SEO, from content creation to technical optimization.

Talking points:

What inspired Chris to become an entrepreneur
What it takes to get a website in a competitive market to the top of Google
How much money companies should expect to pay for SEO services
The next big thing coming in regards to SEO
Chris Dreyer’s perspective on LSI keywords
Chris Dreyer’s ideal client and advice for our audience

For business inquiries, send Jesus McDonald a LinkedIn message.

In this podcast episode, Jesus McDonald interviewed Lorena Morales who is currently the VP of Marketing at Go Nimbly, which is the first company to help SaaS businesses implement Revenue Operations.

Lorena is a skillful storyteller and relationship-builder and she uses these skills in her approach to both marketing and leadership, which have allowed her to grow teams for the past 7 years.

In the interest of making the most of every minute, Lorena has lived and worked in several countries around the world, as well as earned her Masters degrees in International Marketing and Strategic Design Management, which have served her to understand her customers through a different lens, which is design thinking and service design.

Talking points:

What inspired Lorena to choose a career in marketing
How Lorena went from a Marketing Manager, Marketing Director, to VP of Marketing
What marketing professionals in the B2B marketing space should START doing to stick out
What Go Nimbly does as a Revenue Operations partner for SaaS companies
Lorena's advice and tips for marketing professionals

For business inquiries, send Jesus McDonald a LinkedIn message.

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

An exciting opportunity with JRM Web Marketing. We are looking to hire an experienced copywriter and WordPress developer. These professionals must be located in the United States.

If you or someone you know is interested to learn more, send Jesus McDonald a LinkedIn message.

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this podcast episode, Jesus McDonald interviewed Ben Bernstein who is a senior psychologist and educator specializing in top performance.

Known as the “Stress Doctor,” he is the author of four books on how stress affects performance: Test Success (2009), Crush Your Test Anxiety (2018); A Teen’s Guide to Success (2014); and Stressed Out! for Parents (2015). His forthcoming book, The Path to Optimal Living, will be released in 2021.

His client list includes CEOs, business owners, dentists, athletes, attorneys, physicians, parents, opera singers, and actors. He lectures worldwide virtually to audiences of business executives, professors, parents, and healthcare professionals as well as at conventions, corporations, universities, colleges, and hospitals.

Talking points:

What inspired Dr. B to choose a career in psychology with a focus on top performance
Why stress is the main focus when helping people achieve top performance
Dr. B's ideal client
Dr. B's advice for our listeners

For business inquiries, send Jesus McDonald a LinkedIn message.

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this podcast episode, Jesus McDonald brings on his good friend and competitor Sam Moss to answer website-related questions. Sam runs 1Click Agency which is a WordPress website development company in New York.

Talking points:

How the messaging on your website should be framed
The messaging on your website should include industry lingo
Why we shouldn’t force prospects into our “ideal funnel”
Sam's thoughts on only having a form on your website
The balance when it comes to tracking attribution

For business inquiries, send Jesus McDonald a LinkedIn message.

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

This is part 2 of "Here Is Why I Choose WordPress Over Webflow". If you haven't listened to part 1 yet, we encourage you to go back a few episodes to listen to it because this podcast episode picks up from where we left off on part 1.

Here are Jesus' thoughts on this matter:

WordPress is superior when it comes to scalability and performance. Using open-source software has many more benefits than using a proprietary application. 💪

In terms of capabilities, any website built by Webflow can be built with WordPress but not every website built by WordPress can be built by Webflow. This makes WordPress a better solution if a website is complex/medium size or has the potential to scale.

As a WordPress website development agency, we have a system in place, premium plugins, and a modern website builder (no bloating, clean code) that helps us to clone, maintain or build a website easily. In Webflow you start over on every project. That means more development time on something that should be simple.

Using WordPress, there are no limitations on the number of leads you can get. In Webflow, they limit you and you have to pay extra for additional traffic or space for additional content. Development and maintenance costs will add up quickly. 💲

Marketing

For business inquiries, send Jesus McDonald a LinkedIn message.

In this podcast episode, Jesus McDonald interviewed Camille Trent who is the managing editor at MarketerHire. A copywriter and marketing nerd, she's passionate about helping freelancers and creatives recognize their value and get the knowledge they need to win long term. When she's not writing, she's hanging out with her pup and two favorite redheads. Or she's trying to coach the Portland Trail Blazers to victory from her couch.

Talking points:

What inspired Camille to choose a career in copywriting
Some valuable things that Camille learned as a freelancer that she carried over into her current position
Feeling disadvantaged in her advancement as a woman
Top three books Camille is reading on copywriting
What MarketerHire does as a company and what differentiates them from other companies
Advice or tips for entrepreneurs and marketing professionals that want to be better at copywriting

MarketerHire: marketerhire.com

Camille Trent: linkedin.com/in/camillehansentrent

For business inquiries, send Jesus McDonald a LinkedIn message.

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Jesus McDonald has been getting a handful of questions from B2B marketing professionals about why he chooses WordPress over Webflow and what does he think about the two platforms and which one is better.

Here are Jesus' thoughts on this matter:

I think it's unfair to compare the two platforms because it really depends on what you are building.

Webflow is a site builder but is more limited in content management. When built right, WordPress has the scalability, security, and performance that makes it the most popular CMS in the world.

To me, Webflow is a great platform for small businesses that only need a few pages and not much traffic.

I've been seeing that Webflow is being called the alternative to WordPress which is not true. It's all marketing and a way to hook you. If that statement was true then Webflow wouldn't offer a plugin to integrate with WordPress. 🤔

Now don't get me wrong, Webflow is beautiful. What you see is what you get. They are not a CMS platform but instead a website builder. So the real comparison is Webflow vs Elementor or Webflow vs Oxygen. That's the real comparison. 😏

In my opinion, WordPress + Oxygen wins.

Marketing

For business inquiries, send Jesus McDonald a LinkedIn message.

In this podcast episode, Jesus McDonald interviewed Dr. Ivan Misner who is the Founder & Chief Visionary Officer of BNI, the world’s largest business networking organization. Founded in 1985 the organization now has over 10,000 chapters throughout every populated continent of the world. Last year alone, BNI generated 11.5 million referrals resulting in $16.3 billion dollars worth of business for its members.

Dr. Misner’s Ph.D. is from the University of Southern California. He is a New York Times Bestselling author who has written 26 books including one of his latest books – Who’s in Your Room? He is also a columnist for Entrepreneur.com and has been a university professor as well as a member of the Board of Trustees for the University of La Verne.

Called the “Father of Modern Networking” by both Forbes and CNN, Dr. Misner is considered to be one of the world’s leading experts on business networking and has been a keynote speaker for major corporations and associations throughout the world. He has been featured in the L.A. Times, Wall Street Journal, and New York Times, as well as numerous TV and radio shows including CNN, the BBC, and The Today Show on NBC.

Among his many awards, he has been named “Humanitarian of the Year” by the Red Cross and has been the recipient of the John C. Maxwell Leadership Award.

Talking points:

The “Room” concept
Do people really have that much power in determining your happiness
How to evaluate whether you should let someone into your "room" or not
What to do with negative people
What to do when a negative person is already IN your room (like a toxic family member, a selfish friend, or a gossipy co-worker)
Advice and tips to help someone live a happier life

For business inquiries please send Jesus McDonald a LinkedIn message.

In this podcast episode, Jesus McDonald shares why every marketing professional needs a website designer and developer on their team.

It's so easy to use the templates that HubSpot or Marketo provides you with but it gets old, boring, and your audience gets tired of engaging with your content. This is where a website designer and developer comes in place. They can help you change things up so you are different and stick out. And it's more than that. If you get a great designer and developer, they can improve your lead conversions and the user experience. It's worth every penny.

For business inquiries please send Jesus McDonald a LinkedIn message.

In this podcast episode, Tollisha Joseph interviews Jesus McDonald on Facebook Live.

Jesus shares his experience with LinkedIn, marketing, WordPress, website development, Google My Business, and more.

For business inquiries please send Jesus McDonald a LinkedIn message.

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this podcast episode, Jesus McDonald shares about his first LinkedIn Live experience.

For business inquiries please send Jesus McDonald a LinkedIn message.

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

This short clip is part of a podcast episode where Jesus McDonald interviewed Angela Divine, who has spent the last 10 years in the photography world. Angela is providing free photography for nonprofits fighting racial injustice.

For business inquiries please send Jesus McDonald a LinkedIn message.

Jesus McDonald never planned to eat at McDonald's… 😳

When scheduling a work meeting, the individual proposed McDonald's.

Jesus could have said no, but he's been hearing a lot of good things about their food and especially about their coffee, so he was curious about the hype.

As Jesus was driving to McDonald's, he thought to himself, "wow I'm going to McDonald's all because of word of mouth marketing."

That's the power of marketing.

Kudos to McDonald's for doing a phenomenal job with their marketing efforts. 🍔 🍟

Like many others, they have had to continually pivot to stay relevant.

What's a good word of mouth strategy that brings back your former clients?

For business inquiries please send Jesus McDonald a LinkedIn message.

In this podcast episode, Jesus McDonald interviewed Angela Divine, who has spent the last 10 years in the photography world. After completing her art degree, she worked for commercial photographers. She hated how "fake" everything felt, her bosses chuckled and said, "Welcome to the world of advertising." They encouraged her to shift gears to something more natural, so she began photographing weddings and portraits.

She established Angela Divine Photography in 2007, and after 10 years in the wedding industry, she once again felt the need to change directions. She started working with purpose-driven business owners who needed to look authentic online. As her brand photography business grew, her clients started asking her for more help with how to implement their photos to create an impact.

The Divine Group was officially launched in 2020 and serves purpose-driven brands who want to establish their online presence so their business can grow.

Outside of business, Angela is an avid hiker, camper, and driven by tacos. On her weekends off, you can find her with her partner and fluffy husky, Zelda, backpacking their way to a secluded campsite.

Talking points:

What inspired Angela to become an entrepreneur
How Angela went from being a photographer to running a full-service branding agency
How Angela adapted her business model during Covid-19
Angela’s ideal client
Advice and tips for entrepreneurs and marketing professionals

For business inquiries please send Jesus McDonald a LinkedIn message.

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this podcast episode, Jesus McDonald interviewed Tollisha Joseph, who is the Founder of The Official Glue. As a networking strategist, she helps individuals master the art of networking and get them on the YES side of their business.

She creates strategies based on her clients’ networking needs in order to get her clients in front of the people that want to hear their message. Her catchphrase is “connecting what you know with how you grow” and is the foundation behind her business.

Her message to anyone in business is “sell your future, not your present. If you don’t have a message that clearly states where you want to be, no one will be willing to help you get there.”

Talking points:

What inspired Tollisha to become an entrepreneur
The 3 keys to help you with networking
Helping individuals learn to increase their value potential and visibility
Tollisha’s ideal client
Advice and tips for our audience

For business inquiries please send Jesus McDonald a LinkedIn message.

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

This is a special podcast episode where Jesus McDonald is interviewed by Sam Moss, who is the podcast co-host for B2B Made Simple.

If you're a marketing professional at a B2B SaaS company, then B2B Made Simple is a great podcast show to check out.

Sam Moss provides insightful topics on content, metrics, branding, website strategy, and you’ll hear from seasoned marketing professionals that are in the trenches daily. You will definitely have actionable marketing tips and advice at your fingertips that you’ll want to implement in your company right away.

Also, sign up for Sam Moss' weekly newsletter for marketing tips, website advice, podcast updates, and more: 1clickagency.com/weekly

In this podcast episode, Jesus McDonald interviewed Michelle Griffin who is a certified personal brand strategist and marketing/PR mentor for experts and entrepreneurs who want to become the face of their business with authentic, memorable, and in-demand personal brands.

She is the Founder BRANDThority, a personal branding consultancy, and a frequent podcast guest, LinkedIn content creator, and weekly Clubhouse moderator.

When she's not helping people stand out online, you can find Michelle enjoying the outdoors of sunny Florida, discovering the latest gluten/dairy-free offerings, or planning her next home renovation project.

Now to learn more about Michelle you can go to her website which is MichelleBGriffin.com and follow her on LinkedIn for daily personal brand-building tips. You can also follow her weekly Personal Brand Building Room on Clubhouse.

Talking points:

What inspired Michelle to choose a career in personal branding
Michelle's process when it comes to personal branding
What comes with rebranding a company
Top 3 things that help with branding
Michelle's ideal client
Advice and tips for entrepreneurs that want to improve their personal brand

For business inquiries please send Jesus McDonald a LinkedIn message.

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this podcast episode, Jesus McDonald shares about his website meeting with a lead, how to improve your Google My Business listing and your website speed.

For business inquiries please send Jesus McDonald a LinkedIn message.

In this short podcast episode, Jesus McDonald talks about his two recent videos that were uploaded to his YouTube channel.

The two videos:

How to transcribe your audio and video files
How to enhance your audio quality and reduce your background noise in iMovie

These how-to videos are easy to follow and implement. Jesus also talks about free and paid options available for your files. Check out the videos when you get a chance.

For business inquiries please send Jesus McDonald a LinkedIn message.

In this podcast episode, Jesus McDonald interviewed Jen Kern, who is a 4-time CMO & EVP for rapid growth B2B tech start-ups backed by established VC and PE companies in the enterprise space. Jen specializes in transforming organizations by implementing modern marketing and sales alignment strategies that provide long-term value and results. She has a keen passion for transforming industries, products, and solutions for the highly-connected, digital consumer.

With over 20 years of marketing and leadership experience, Jen excels at branding, go-to-market strategies, sales + marketing synergy, and building systems for scale. At Qu, she’s working with the executive team to bring a world-class technology solution to market that helps operators get out from under large, fragmented legacy technology stacks -- so they can focus on the guest and revenue-generating opportunities.

Prior to Qu, Jenifer was the CMO at Brightspot CMS, Tracx Social Media Software, and the VP of Marketing at Celerity, a digital consultancy. She also started and ran her own small business for 5 years (Kern Communications) and spent her early career on the agency side of the business, building outsourced marketing teams for companies like CB Richard Ellis (Trammell Crow Company), Department of Defense, College Board, Black Diamond Software, and Emtec.

Jen is an avid writer, podcaster, foodie, and outdoor adventurer.

Talking points:

What inspired Jen to choose a career in marketing
How Jen worked her way up the ladder
Overcoming workplace bias
The difference between a VP of Marketing versus a CMO
What differentiates Qu POS from other companies
Advice for marketing professionals that want to become a Director of Marketing, VP of Marketing, or CMO

For business inquiries please send Jesus McDonald a LinkedIn message.

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this podcast episode, Jesus McDonald shares how their internet leads heard about JRM Web Marketing for website design and development.

Now more than ever people are relying on the internet for everything. It's crucial to find out how your leads heard about you so you can improve the user experience and possibly shift your marketing efforts.

For business inquiries please send Jesus McDonald a LinkedIn message.

In this podcast episode, Derek Guajardo interviews Jesus McDonald. This was Jesus' first time as a guest on a podcast show. He shares about his entrepreneurial journey, leadership, overcoming fears, Silicon Valley, and more.

Questions covered:

What inspired you to become an entrepreneur?
So why website services? Why don’t you provide social media marketing services or do everything in a bundle package like most digital marketing agencies?
How do you keep up to date on your website design and development industry?
What fears did you have to overcome when starting your business? And what fears do you have now?
Is it true that you have more freedom as an entrepreneur?
Do you have any advice for our listeners that may want to start a business or take their leadership position to the next level?
What are your favorite qualities about your wife and your son?

For business inquiries please send Jesus McDonald a LinkedIn message.

In this podcast episode, Jesus McDonald interviewed Andrea Romano. She and her husband are proud restaurant owners of Centonove and Cin Cin Wine Bar in Los Gatos, California.

Talking points:

What inspired Andrea to become an entrepreneur
Why Andrea chose the restaurant industry instead of any other industry
Adapting business operations during Covid
What prompted Andrea to outsource website development for her two restaurants
Andrea's advice and tips for entrepreneurs

For business inquiries please send Jesus McDonald a LinkedIn message.

In this podcast episode, Jesus McDonald talks about his exact process for publishing podcast episodes.

No outsourcing needed. You can do this yourself if you're somewhat tech-savvy. All you have to do is make the time for it.

You can also watch the video version of this episode on Jesus McDonald's YouTube channel.

For business inquiries please send Jesus McDonald a LinkedIn message.

In this podcast episode, Jesus McDonald had the pleasure of interviewing Caroline McDonald who is a CPA with over 10 years of accounting experience in Silicon Valley and is a Manager at BPM LLP in San Jose providing outsourced accounting solutions in the advisory department. She helps a wide range of clients, including nonprofits, startups, and professional services.

Caroline typically helps clients with their day-to-day back-office accounting, audit readiness, or the implementation of technology solutions.

She takes pride in her ability to form close relationships with clients and to become a trusted advisor with the answers to almost any accounting and finance-related questions. Her diverse accounting background has sharpened her technical experience and taught her to be a great business advisor.

And if you recognize her voice, she is our voice-over talent for the intro on all our podcast episodes. :)

Talking points:

The difference between accounting and bookkeeping
The best bookkeeping software for small businesses
A good time for an entrepreneur to start outsourcing their accounting and bookkeeping
Tips for entrepreneurs
What differentiates BPM LLP from other companies
Caroline's ideal client

For business inquiries please send Jesus McDonald a LinkedIn message.

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this podcast episode, Jesus McDonald interviewed Ashley Oswald, who founded Oswald Digestive Clinic in 2016 after being frustrated to see people struggle with their gut health while knowing that there are ways to help them improve and often resolve their bothersome symptoms.

She has completed 7 years of schooling in nutrition science, including a year at Harvard’s Brigham And Women’s Hospital, and has worked in a variety of settings in the health care system, so has a unique big picture view of where there are gaps.

With Oswald Digestive Clinic, she is working to fill these gaps, helping their clients finally go from gut struggles to gut freedom, so they can get back to living life on their own terms.

Talking points:

What inspired Ashley to start her own digestive clinic
Learn what gut health is
Who should be thinking about their gut health
Ashley's ideal client
Advice and tips for our listeners

You can also watch the video version of this episode on Jesus McDonald's YouTube channel.

For business inquiries please send Jesus McDonald a LinkedIn message.

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Jesus McDonald starts his 2021 show with gratitude. Jesus reflects and shares about how the show has grown over time.

If you or someone you know would like to be a guest on the show, please send Jesus McDonald a LinkedIn message.

This short clip is part of a podcast episode where Jesus McDonald interviewed Cher Jones, who is a Corporate Social Media Trainer & Personal Branding Coach with a love of technology hardwired into her personality.

Cher Jones provides her social media tip to entrepreneurs and marketing professionals.

You can also watch the video version of this episode on Jesus McDonald's YouTube channel.

For business inquiries please send Jesus McDonald a LinkedIn message.

In this podcast episode, Jesus McDonald shares about how he forecasted ROI when he was a digital marketing manager. Jesus touches on some things to consider, how to be detailed with organic and PPC metrics, and more.

Jesus also posted about this topic on LinkedIn as an article to help out as many marketing professionals as possible. Check out the article when you get a chance.

For business inquiries please send Jesus McDonald a LinkedIn message.

This podcast episode is for entrepreneurs that are just starting out or looking to update their software and processes.

Jesus McDonald shares about the software that he used when he started his online business. We hope this brings you value.

You can also watch the video version of this episode on Jesus McDonald's YouTube channel.

For business inquiries please send Jesus McDonald a LinkedIn message.

In this podcast episode, Jesus McDonald interviewed Alex Lopez, who is the owner of Concept Art Factory, a design and branding company in Silicon Valley.

Alex has 25 years in the industry as a digital artist and started his career in video games and has expanded to work with businesses outside of the entertainment industry.

At Concept Art Factory, Alex develops art for game applications that will be a model/standard for future games and applications. Tasks involve UI/UX design wireframes and assets, character design, logos, and type. He also works on design flow and visual storytelling for both digital and publishing media.

Questions covered:

What inspired you to choose a career in branding and visual design?
You've worked for well-known companies here in Silicon Valley as an Art Director and Senior Lead Artist at companies like Disney, Konami Digital Entertainment, and others. How did you work your way up the ladder?
Who is your ideal client? And how can they get in contact with you?
Do you have any tips for our listeners?

You can also watch the video version of this episode on Jesus McDonald's YouTube channel.

For business inquiries please send Jesus McDonald a LinkedIn message.

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

A lot of questions and discussions on LinkedIn around 2021 planning for marketing. The fall season is usually the time that marketing professionals start planning for the following year.

Jesus McDonald shares his thoughts on how to go about 2021 planning for marketing professionals. He touches on how to talk to your CEO, how to simplify it, forecasting ROI, strengths and weaknesses, company, sales, and marketing goals, things to consider, and more.

You can also watch the video version of this episode on Jesus McDonald's YouTube channel.

For business inquiries please send Jesus McDonald a LinkedIn message.

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this podcast episode, Jesus McDonald interviewed Ellen Cookman, who is the owner of Cookman Law, PC in Palo Alto, California. Ellen is a Certified Specialist in Estate Planning, Trust & Probate Law from the California State Bar Board of Legal Specialization.

She received her J.D. from UC Berkeley School of Law, and her LL.M. in Estate Planning, Trust and Probate from Golden Gate University. Ellen lives in East Palo Alto with her husband, two sons (one with special needs), and a boxer-pit bull mix named Ulysses.

Questions covered:

What inspired you to open your own practice?
Why did you choose estate planning? Why not go the business attorney route?
For those that don’t know estate planning, what do you do?
Who should be thinking about estate planning?
Who is your ideal client? And how can they get in contact with you?
Do you have any tips for our listeners?

You can also watch the video version of this episode on Jesus McDonald's YouTube channel.

For business inquiries please send Jesus McDonald a LinkedIn message.

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this podcast episode, Jesus McDonald interviewed Dr. Brian Harman who is an energetic executive coach and leadership professor based out of Los Angeles, California. As a facilitator of executive retreats and corporate training, his focus is on building transformational levels of trust within organizations. His articles and books have been featured by Forbes, Amazon, and in peer-reviewed academic journals. He studied at Pepperdine and Oxford, completing his MBA and then a Ph.D. in Global Leadership and Change. When he is not teaching, he is with his team at Business Management Hallmark.

Questions covered:

What inspired you to choose a career in executive coaching and leadership development?
At what point in their career should someone start thinking about executive coaching and leadership development?
Who is your ideal client? And how can they get in contact with you?
Do you have any tips for our listeners?

You can also watch the video version of this episode on Jesus McDonald's YouTube channel.

For business inquiries please send Jesus McDonald a LinkedIn message.

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this podcast episode, Jesus McDonald interviewed Eric Quanstrom, who is the Chief Marketing Officer of CIENCE, the recognized leader in lead generation managed services. He brings a rare combination of marketing, digital media, operations, technology, and strategic experience to his role where he guides inbound and outbound marketing, demand generation, and brand programs.

Questions covered:

What inspired you to choose a career in marketing? Why not sales or a different career path?
How did you work your way up the ladder?
From your experience, what was the difference between being a VP of Marketing versus a CMO?
What differentiates CIENCE from other companies?
Do you have any advice for marketing professionals that want to become a VP of Marketing or CMO?

You can also watch the video version of this episode on Jesus McDonald's YouTube channel.

For business inquiries please send Jesus McDonald a LinkedIn message.

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this podcast episode, Jesus McDonald interviewed Sam Moss, who is the owner of 1Click Agency, a website development, and design company in Elmira, NY.

For over 5 years, Sam and his team have been helping B2B companies by providing WordPress website builds and monthly maintenance.

Outside of running his own business, Sam co-hosts a marketing podcast each week called B2B Made Simple where he talks with marketers who are in the trenches every day learning what it takes to run a marketing team.

Sam was born in Rochester, NY, and is married to his beautiful wife, Ciara. He also has one daughter, Olive. In addition to his love for marketing, Sam enjoys watching and playing sports, being involved in church, and playing guitar.

Questions covered:

What inspired you to become an entrepreneur?
Why did you choose website solutions? Why not social media marketing, SEO, PPC, or copywriting?
When is a good time for someone to consider a website audit? What do you do for website audits?
Who is your ideal client? And how can they get in contact with you?
Do you have any tips for our listeners?

You can also watch the video version of this episode on Jesus McDonald's YouTube channel.

For business inquiries please send Jesus McDonald a LinkedIn message.

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this podcast episode, Jesus McDonald shares about his bad customer service experience that happened over the weekend. Jesus emphasizes how important customer service experience is for any company.

A lot of companies don't focus on the customer service experience and because of that, they lose customers and employees.

You can also watch the video version of this episode on Jesus McDonald's YouTube channel.

For business inquiries please send Jesus McDonald a LinkedIn message.

In this podcast episode, Jesus McDonald interviewed Cher Jones, who is a Corporate Social Media Trainer & Personal Branding Coach with a love of technology hardwired into her personality. As the founder of Socially Active Training, she leverages over 20 years of PR, marketing, and broadcasting experience to help professionals, leaders, and B2B entrepreneurs develop a credible and strategic online presence while teaching them how to use social media at work for business.

Her passion, knowledge, and expertise have many referring to her as one of North America's leading experts in online personal branding for professionals. She has worked internationally with a wide variety of organizations including Rogers, Hong Kong Police, PokerStars, BlackBerry, Industrial Alliance, The City of Toronto, MPI, The UK Trade and Investment, The Ontario Ministry of Education, and CBC to name a few. Cher is also the host of a weekly LinkedIn Livestream called #JustAskCher LIVE where she offers tips and advice to help you develop a powerful and professional brand online!

——

Questions covered:

What inspired you to become an entrepreneur?
Why did you choose social media marketing?
What differentiates you from other social media marketers?
Who is your ideal client? And how can they get in contact with you?
Do you have any social media tips for our listeners?

You can also watch the video version of this episode on Jesus McDonald's YouTube channel.

For business inquiries please send Jesus McDonald a LinkedIn message.

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this podcast episode, Jesus McDonald interviewed Annarose Monroe, who is a Master Accredited Portrait Photographer and the owner of Annarose Monroe Photography in Los Gatos, CA.

She specializes in Stylized Portraits, Personal Branding and Dance Photography. Her studio offers a luxury portrait experience that guides clients through the process from their first inquiry to the final delivery.

She genuinely believes in the value of portraiture and seeks to create unique and customized photoshoots for every client.

Her background is in arts marketing and she has always had a love for combining the incredible value of art with a viable business.

Her photographic work has been used for advertising campaigns and published in magazines. She has also earned several Silver and Bronze awards for her work in the Portrait Masters Competitions.

——

Questions covered:

What inspired you to become an entrepreneur?
Why did you choose photography?
What differentiates you from other photographers?
What prompted you to look for outsourced website design?
Who is your ideal client? And how can they get in contact with you?
Do you have any tips for our listeners?

You can also watch the video version of this episode on Jesus McDonald's YouTube channel.

For business inquiries please send Jesus McDonald a LinkedIn message.

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this podcast episode, Jesus McDonald interviewed Justin Brown, who is the co-founder of Motion which helps B2B technology companies strike up genuine conversations with the exact people they want to do business with. They create a thought leadership program – then produce and deliver podcasts, video interviews, and written formats to make it happen.

Questions covered:

What inspired you to become an entrepreneur?
Why did you choose podcasting services?
Do you have a client success story that you could share with our listeners?
Do you have any advice for B2B tech marketers that want more leads from podcasting?
How do you manage it all?

You can also watch the video version of this episode on Jesus McDonald's YouTube channel.

For business inquiries please send Jesus McDonald a LinkedIn message.

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this podcast episode, Jesus McDonald interviewed Nicole Adkison, who is an estate and business planning attorney with a background in finance and taxation. Having been self-employed since she was 18, she started her law practice straight out of law school and has been helping clients create, plan, and grow businesses with the extensive knowledge of having personally "been there and done that". She is a Certified Legal Specialist in Taxation for the California Bar and uses her background in tax to help facilitate her client's estate and business planning goals while minimizing the impacts to their bottom line. Nicole's main goal is to help demystify the legal process so that her clients feel empowered to do the thing they love without worrying about the liability behind their passion. Creating a company and following your dreams is already challenging enough without the legal system making it any harder.

Questions covered:

What inspired you to become a business attorney?
What differentiates your practice from others?
If I wanted to start a business, what legal advice would you give me?
Does your advice change if I wanted to start an online business?
Do you have any advice for our listeners that may want to start a business or grow their business?
What's your ideal client?

You can also watch the video version of this episode on Jesus McDonald's YouTube channel.

For business inquiries contact info@jrmwebmarketing.com

In this podcast episode, Jesus McDonald interviews Kyle Hamer, who is an entrepreneur, mentor, husband, and dad. His passion is helping others succeed. He founded Hamer Marketing Group: a sales, marketing, and technology consulting company focused on helping businesses grow through process improvement, data-driven decision making, and digital transformation.

Kyle uses his natural curiosity and desire to learn as the host of the SUMMIT Podcast where he explores common business challenges with industry experts.

No stranger to technology, he previously held executive leadership positions with software, technology, and service companies. When Kyle is not helping businesses with their operations, you will find him enjoying time on a bike, in the pool, or at a show with his wife and four children.

——

Questions covered:

What inspired you to become an entrepreneur?
What differentiates you from other marketing companies?
How can a CMO or VP of Marketing benefit from using your services?
Who is your ideal client? And how can they get in contact with you?
Do you have any marketing tips for our listeners?

——

You can also watch the video version of this episode on Jesus McDonald's YouTube channel.

For business inquiries contact info@jrmwebmarketing.com

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this podcast episode, Jesus McDonald talks about the top review platforms your business needs to be on and how to get customer reviews to increase your sales and traffic.

For business inquiries contact info@jrmwebmarketing.com

Improve your website speed
Make sure your website is mobile-ready
Improve your website security
Optimize your checkout process
Test the user experience
Ensure your website visitors can easily contact you on all devices
Build the trust of your website visitors so they are confident entering payment and billing information
Create a backup plan

For business inquiries contact info@jrmwebmarketing.com

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this podcast episode, Jesus McDonald interviews Wendy Perilli, who is a Silicon Valley marketing leader that has over 20 years of experience that spans companies such as ServiceNow, VMware, Github, Druva, and many startups. She has held executive positions in every aspect of marketing throughout her career. Today she is focused on adding value to companies through consulting and advising their executive teams. She has also been partnering with Firstboard.io, and is one of their original founders, to drive more diversity with women on boards.

Questions covered:

What inspired you to choose a career in marketing? Why not sales or a different career path?
You've worked for big-named companies here in Silicon Valley as a Director of Marketing and as a VP of Marketing. From Hewlett-Packard, ServiceNow, to Druva and GitHub. How did you work your way up the ladder?
Did you ever feel disadvantaged in your advancement as a woman?
Which experience helped grow you the most professionally? And Why?
When working at Druva as VP of Marketing, what prompted you to look for outsourced website development?
From your experience, what was the difference between being a Director of Marketing versus a VP of Marketing?
I see that you're an advisory board member for several companies and you're part of the Firstboard.io organization, can you tell me more about that?
Do you have any advice for marketing professionals that want to become a Director of Marketing or VP of Marketing?

You can also watch the video version of this episode on Jesus McDonald's YouTube channel.

For business inquiries please send Jesus McDonald a LinkedIn message.

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

There are thousands of options out there when it comes to a CMS platform for your website. The two most common (and perhaps popular) platforms are intended for marketing professionals — WordPress and HubSpot. But how do you know which one is better for marketing? Jesus McDonald shares his personal experience with these two platforms. You can also watch the video version of this episode on Jesus McDonald's YouTube channel. For business inquiries contact info@jrmwebmarketing.com

In this podcast episode, Jesus McDonald interviews Russ Ewell, who is the CEO of Digital Scribbler, a computer software company, whose “built in the garage” origin story typifies Silicon Valley. This garage is more mentality than a place. It is a mindset which says, “If we can dream it, we can build it.” The heart of their dream is leveraging the power of technology to help people overcome their human limits. In addition to Digital Scribbler, Russ Ewell is the Founder of E-Soccer and Hope Technology Group. Russ talks about what motivated him to start these companies, how he finds time to do it all, why he focused on the innovation and technology industry, challenges he had to overcome as an entrepreneur, advice for our listeners, and more.

Questions covered:

You are the Founder of Digital Scribbler, E-Sports, And Hope Technology Group. What motivated you to start these companies?
How do you find time to create and work on these companies with all the responsibilities that you have and with two kids with special needs? How do you do it all?
Why did you focus specifically on innovation and technology? Why not any other avenues?
What challenges did you have to overcome as an entrepreneur?
Do you have any advice for our listeners that may want to start a business or take their leadership position to the next level?
Lastly, for those that are interested in learning more about your businesses, how can they get in contact with you or your team?

You can also watch the video version of this episode on Jesus McDonald's YouTube channel.

For business inquiries contact info@jrmwebmarketing.com

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this podcast episode, Jesus McDonald interviews Dr. Ivan Misner, who is the Founder & Chief Visionary Officer of BNI, the world’s largest business networking organization. Founded in 1985 the organization now has over 9,700 chapters throughout every populated continent of the world. Last year alone, BNI generated almost 12.3 million referrals resulting in $16.7 billion dollars worth of business for its members. Ivan talks about his entrepreneurial journey, what helped him to scale BNI, tips for entrepreneurs to manage their business, and more.

Talking points:

Ivan Misner's entrepreneurial journey
What helped you to scale BNI?
If you had to do it all over again, what would you change? And why?
The way we do business changes every day, especially through different generations, how do you keep BNI staying relevant?
Tips for entrepreneurs to manage their business
Your favorite social media platform

You can also watch the video version of this episode on Jesus McDonald's YouTube channel.

For business inquiries please send Jesus McDonald a LinkedIn message.

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this podcast episode, Dave Parkhurst talks about why it's important to have website design and development in your marketing budget.

You can also watch the video version of this episode on Jesus McDonald's YouTube channel.

For business inquiries contact info@jrmwebmarketing.com

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this podcast episode, Jesus McDonald interviews entrepreneur Bethany Black who runs Prestige Promotions which provides businesses with advertising and branding solutions using promotional products (swag) and corporate gifts. They talk about Bethany's story as an entrepreneur, why promotional products are important to businesses, when is a good time to order, and deliver these products to your customers, prospects, and employees.

You can also watch the video version of this episode on Jesus McDonald's YouTube channel.

For business inquiries contact info@jrmwebmarketing.com

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this podcast episode, Jesus McDonald interviews entrepreneur Keith Nisby, who runs N-Medtech which offers managed IT services, core IT security, and IT compliance to businesses in Silicon Valley and across the United States.

You can also watch the video version of this episode on Jesus McDonald's YouTube channel.

For business inquiries contact info@jrmwebmarketing.com

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this episode, Jesus McDonald interviews entrepreneur Sophie Nguyen who runs So Gold Marketing, a social media marketing company in San Jose, California.

Topics of discussion:

Entrepreneurship, social media marketing industry, TikTok, industry partners, overcoming fears, best approaches for businesses to engage with their customers and prospects through social media, etc.

You can also watch the video version of this episode on Jesus McDonald's YouTube channel.

For business inquiries contact info@jrmwebmarketing.com

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this podcast episode, Dele Sobomehin and Jesus McDonald talk about challenges, leadership, and how to overcome fears as an entrepreneur.

About Coach Dele:

Dele Sobomehin is a respected basketball coach and CEO of Team Esface, a full-time year-around basketball academy serving thousands of athletes since 2005. He has showcased visionary leadership and intense passion for basketball that has defined his career success, leading up to the academy winning 8 National Championships in 10 years. To date, the academy has succeeded in producing successful players, more than 20 of whom play for JV or Varsity as Freshman, over 10 Team Esface graduates have gone on to play college basketball, from Full Scholarship NCAA Division 1 and NAIA to Junior College.

You can also watch the video version of this episode on Jesus McDonald's YouTube channel.

For business inquiries contact info@jrmwebmarketing.com

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Q&A: How Often Should You Update Your Business Website?

Jesus McDonald recommends a website update (redesign) every 1-4 years. Many businesses in Silicon Valley are redesigning their websites every 2-3 years to keep their branding updated and their audience engaged.

Most people do a lot of research on a business before choosing a product or service. The website is part of that research and so becomes an essential part of the decision making process.

Some businesses can't afford a redesign right now while other businesses are holding onto cash due to all the current uncertainty, but if you have the budget, Jesus McDonald highly recommends you redesign your website today to stay relevant, increase traffic, and improve sales. Seize the moment this fall while there is greater opportunity in the market, then you'll be ready for a strong start to 2021.

You can also watch the video version of this episode on Jesus McDonald's YouTube channel.

For business inquiries contact info@jrmwebmarketing.com

In this podcast episode, Alex Lopez and Jesus McDonald talk about turning adversity into opportunity. There's a lot going on these days with Covid-19, sheltering in place, California wildfires, hurricanes, racial injustice, marriage, kids, working from home, running a business, etc. Anxiety and stress levels are higher than normal during these difficult times. Changing your mindset is the key to seeing opportunities for growth.

You can also watch the video version of this episode on Jesus McDonald's YouTube channel.

For business inquiries contact info@jrmwebmarketing.com

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this podcast episode, Jesus McDonald talks about how to take your small business to the next level and how often should you update your business website.

Also, we have a solid lineup for podcast interviews in the coming weeks with entrepreneurs and marketing professionals in Silicon Valley so make sure you subscribe to the podcast for valuable information.

For business inquiries contact info@jrmwebmarketing.com

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this podcast episode, Jesus McDonald shares his advice and personal experience on how to start a podcast. Enjoy!

For business inquiries contact info@jrmwebmarketing.com

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this podcast episode, Jesus McDonald explains why he started a podcast and YouTube channel.

For business inquiries, send Jesus McDonald a LinkedIn message.

In this podcast episode, Jesus McDonald interviews digital marketing manager Max Thorpe, who currently spearheads the digital marketing efforts at WeVideo, a video editing software company headquartered in Mountain View, California.

You can also watch the video version of this episode on Jesus McDonald's YouTube channel.

For business inquiries contact info@jrmwebmarketing.com

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this podcast episode, Jesus McDonald explains why most small business owners do not need to pay for Yelp ads.

Small business owners can take small actions now, on their own, to improve their traffic, sales, SEO, lead conversions, and more. All for free!

You can also watch the video version of this episode on Jesus McDonald's YouTube channel.

For business inquiries contact info@jrmwebmarketing.com

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Q&A series. A common question Jesus gets asked is, "what are the branding or style guidelines?"

Jesus McDonald pulls in Alex Lopez, an experienced visual designer, to answer branding questions.

You can also watch the video version of this episode on Jesus McDonald's YouTube channel.

For business inquiries contact info@jrmwebmarketing.com

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this podcast episode, Jesus McDonald provides business and marketing advice to those who are thinking about starting an eCommerce website.

For business inquiries contact info@jrmwebmarketing.com

In this podcast episode, Jesus McDonald interviews entrepreneur Derek Guajardo, who is a business coach to attorneys, doctors, and dynamic business owners at Strong Life Coach.

You can also watch the video version of this episode on Jesus McDonald's YouTube channel.

For business inquiries contact info@jrmwebmarketing.com

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Outsourced website development and digital marketing are the topics for this podcast episode. Q&A style interview with digital marketing expert, Dave Parkhurst.

For business inquiries, send Jesus McDonald a LinkedIn message.

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In case you didn't know, WordPress 5.5 is here! New features on speed, search, security, and more. FYI - The automatic updates has the potential to break your WordPress website. Jesus McDonald spent a lot of time with his website development team on this matter. To learn more about WordPress 5.5, check out the links below:

ARTICLE - https://wordpress.org/news/2020/08/eckstine/

VIDEO - https://www.youtube.com/watch?v=a0orcyb2r9k&feature=youtu.be

You can also watch the video version of this episode on Jesus McDonald's YouTube channel.

For business inquiries, send Jesus McDonald a LinkedIn message.

Alex Lopez flips the switch and interviews Jesus McDonald. In this episode, Alex and Jesus talk about how their marketing companies are doing during Covid-19 and what they are doing to support small businesses during this difficult time.

In case you missed it, Jesus McDonald is on a mission to help small business owners succeed during these challenging times so make sure you subscribe now to this podcast show and share this episode with a small business owner. This is valuable content that will help small business owners succeed.

You can also watch the video version of this episode on Jesus McDonald's YouTube channel.

For business inquiries, send Jesus McDonald a LinkedIn message.

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

These terms like web marketing, online marketing, internet marketing, and even digital marketing are often used interchangeably; but that’s incorrect. Jesus McDonald explains why.

For business inquiries, send Jesus McDonald a LinkedIn message.

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Q&A series: What's the best online video editor? Jesus McDonald explains why WeVideo is the best video editor on the market right now for education and business.

For business inquiries, send Jesus McDonald a LinkedIn message.

Jesus McDonald has been speaking to a handful of executives, entrepreneurs, business owners, and marketing professionals, and each conversation is different because the current business climate is affecting each business in Silicon Valley so differently. Though all his conversations are different, there is one thing that really stuck out to him. You either hold on to your money because there is too much uncertainty of the future or you seize the moment.

You can also watch the video version of this episode on Jesus McDonald's YouTube channel.

For business inquiries, send Jesus McDonald a LinkedIn message.

Jesus McDonald interviews entrepreneur Michelle Francine Turner, who is a voiceover talent in Silicon Valley. Michelle is a California native who is known to be a tech-savvy professional with a knack for using her voice to influence her listeners. For over 15 years, she has worked in the technology industry for high-profile government and software organizations. Her passion? To create high-quality voiceovers, training, and presentations that inspire, educate, and spark imaginations!

You can also watch the video version of this episode on Jesus McDonald's YouTube channel.

For business inquiries, send Jesus McDonald a LinkedIn message.

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

The Best WordPress Plugin For Nonprofits in 2020 is GiveWP.com

Stripe.com is a great alternative for accepting online donations.

You can also watch the video version of this episode on Jesus McDonald's YouTube channel.

For business inquiries, send Jesus McDonald a LinkedIn message.

Jesus McDonald dedicates this podcast episode to teachers that are looking for a career change during the coronavirus age.

For business inquiries, send Jesus McDonald a LinkedIn message.

Part 3 interview with Alex Lopez, an experienced visual designer in the industry. In this episode, Alex and Jesus talk about how to apply self-awareness with your clients and what it means to manage up, manage down, and manage yourself.

You can also watch the video version of this episode on Jesus McDonald's YouTube channel.

For business inquiries, send Jesus McDonald a LinkedIn message.

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this podcast episode, Jesus McDonald explains why he chooses WordPress over Wix every time.

Consider WordPress when creating or redesigning your website. If you're interested in hiring experienced website developers for your website project, consider a highly regarded company in the industry.

JRM Web Marketing is a website design company in San Jose, California specializing in WordPress website development and website maintenance for companies in Silicon Valley and across the United States. Google search JRM Web Marketing today and check out their online work samples.

For business inquiries, send Jesus McDonald a LinkedIn message.

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

This is part two of Jesus McDonald's interview with Alex Lopez, an experienced visual designer in Silicon Valley. In this podcast episode, they talk about how to be emotionally aware as a designer, fears, being content, and having the right priorities.

You can also watch the video version of this episode on Jesus McDonald's YouTube channel.

For business inquiries, send Jesus McDonald a LinkedIn message.

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this podcast episode, Jesus McDonald interviews Alex Lopez who is an experienced visual designer in Silicon Valley. Alex Lopez is the Owner of Concept Art Factory, a full-service visual design, and branding agency in Mountain View, California. He has worked for big-name companies like Walt Disney as an art director, Konami Digital Entertainment, Visual Concepts, etc.

You can also watch the video version of this episode on Jesus McDonald's YouTube channel.

For business inquiries, send Jesus McDonald a LinkedIn message.

This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app