Born and raised in Brazil, Joao Paulo Pacifico spearheaded a unique corporate culture in Brazil through the development of his company Gaia Group. Unhappy with the profit-focused culture of finance, Joao pioneered his financial securitization company in 2009 with the mission to put people and the planet ahead of profits. When he's not running Gaia Group, he's producing motivational content on LinkedIn, where he focuses on maximizing purpose and happiness within company cultures.

We'd also like to thank our guest Vitor Takasu for assisting us with the interview.

Show Notes:

• Richard Branson - Business Stripped Bare: Adventures of a Global Entrepreneur

• Martin Seligman - Learned Optimism: How to Change Your Mind and Your Life

• Richard Branson - The Virgin Way: If It's Not Fun, It's Not Worth Doing

• Tony Hsieh - Delivering Happiness: A Path to Profits, Passion, and Purpose

• Robert Emmons - Gratitude

• Adam Braun - The Promise of a Pencil: How an Ordinary Person Can Create Extraordinary Change

• James Carse - Finite and Infinite Games

• Simon Sinek - The Infinite Game

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