Digital Marketing Master: Recent Episodes
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The Digital Marketing Master podcast is a series of conversations with leaders throughout the digital marketing space, from the trenches and across a variety of industries.
In this episode of Digital Marketing Master Archive Edition, Abby Martinez is joined by Oliver Walker-Jones, Head of Marketing, Communications & Brand at Joby Aviation. Oliver shares his unique career path from political campaigner to leading marketing efforts for cutting-edge electric air taxis. He discusses the challenges and excitement of introducing a groundbreaking product, building trust with stakeholders, and the importance of storytelling in marketing. Tune in for an insightful conversation about navigating the complexities of marketing in an emerging industry, engaging diverse audiences, and the future of air travel.
In this episode of Digital Marketing Master Archive Edition, host Sarah Morse chats with Ben Sailer, Director of Inbound Marketing at WordPress.com at Automattic. Ben shares his journey through the ever-evolving landscape of digital marketing, shedding light on the challenges of changing market perceptions, particularly about WordPress.com. He also offers invaluable advice on the importance of understanding business fundamentals, effectively communicating the value of marketing efforts, and overcoming misconceptions in the industry. Tune in to gain insights on how to navigate the complexities of digital marketing in today’s fast-paced environment.
In this episode of Digital Marketing Master Archive Edition, host Sarah Morse chats with Shanda Boyett, the Head of Corporate Marketing at Pushpay. Shanda shares insights into her role in shaping the company's brand and corporate messaging, the importance of data-driven creativity in marketing, and how Pushpay is helping nonprofits and faith-based organizations achieve their missions. With a rich background spanning journalism, agency work, and tech, Shanda also delves into her unique career journey, the power of side hustles, and the evolving landscape of B2B marketing. Whether you're in tech, marketing, or nonprofit work, this episode offers valuable lessons on leveraging technology to drive engagement and impact.
In this episode of the Digital Marketing Master Archive Edition, host Sarah Morse sits down with Elliot Talbert-Goldstein, the Director of Digital Strategy at the Division of Professional Studies at UMBC. Elliot shares his unique insights into the digital marketing strategies employed by UMBC to connect with graduate students, working professionals, and community members. He discusses the importance of personalized communication, the challenges of modern recruitment, and the innovative programs that set UMBC apart. Tune in to learn how Elliot and his team are meeting students where they are and making complex educational processes more accessible.
In this episode of the Digital Marketing Master Archive Edition, host Sarah Morse sits down with Aida Kamber, current CMO and previous VP of Growth Marketing at Code42. Aida shares her expertise on protecting data from insiders, highlighting the importance of empathy and innovation in security marketing. She discusses the challenges of outdated technology, the significance of tech consolidation, and the strategies Code42 employs to build trust and community within the security industry. Tune in to learn valuable insights about the evolving landscape of digital security and effective growth marketing tactics.
Join host Sarah Morse on this episode of Digital Marketing Master Archive Edition as she sits down with Reza Kamran, the former Senior Director of Product Marketing at Mitel. Reza shares his insights on the dynamic world of business communications, detailing Mitel's strategic shifts from on-premise PBX systems to innovative cloud-based solutions during his time as Senior Director. He discusses the complexities of targeting the midmarket sector, the importance of understanding customer needs, and how Mitel was leveraging partnerships to drive growth. Whether you're interested in cloud communications, product marketing, or the future of business connectivity, this episode offers valuable perspectives from an industry leader.
Join host Abby Martinez on the Digital Marketing Master Archive Edition as she dives into the dynamic world of casino marketing with Adam Borden, Vice President of Digital Marketing at Live! Casino and Hotel. Adam shares his unique career journey from major brands to the vibrant and multifaceted casino industry. Discover how Adam and his team utilize technology to enhance customer experiences, tackle the challenges of diverse demographics, and stay ahead in the ever-evolving landscape of digital marketing. Tune in for insightful discussions, practical advice, and a behind-the-scenes look at the innovative strategies driving success in casino marketing.
In this episode of Digital Marketing Master Archive Edition, host Abby Martinez sits down with Bridget O'Brien, the Chief Marketing Officer of Tri-Harbor Financial Group, a leading office of Northwestern Mutual. Bridget shares her journey from healthcare marketing to financial services, discussing the unique challenges and strategies involved in marketing for a large financial advisory team. She delves into the importance of data-driven decision-making, the evolving role of women in financial planning, and how she supports mid to senior-level financial advisors through digital marketing and client events. Bridget also offers valuable insights into tracking ROI, overcoming skepticism about marketing effectiveness, and the significance of setting professional boundaries. Whether you're a marketing professional or a financial advisor, this episode is packed with actionable insights and inspiration.
In this episode of the Digital Marketing Master Archive Edition, host Sarah Morse sits down with Sabina Osorio, Director of Marketing and Customer Engagement at TED Conferences. Sabina shares her journey in the marketing world and discusses her unique approach as a "marketing athlete." Discover how TED creates a boundless curiosity catalyst through its cross-disciplinary community and innovative initiatives. Sabina also reveals the challenges and successes of marketing a premium nonprofit experience and provides valuable advice for aspiring marketers. Tune in to learn about TED's mission, the importance of a human-first marketing approach, and how embracing a "why not me" mentality can empower your career.
In this episode of the Digital Marketing Master Archive Edition, Sarah Morse sits down with Ari Capogeannis, Senior Director of Enterprise Revenue Marketing at Nvidia. Ari offers valuable advice for professionals in digital marketing, emphasizing the importance of alignment, data-driven decision-making, and continuous learning. Dive into a detailed discussion about aligning marketing and sales, leveraging data for strategic insights, and overcoming the challenges of managing a vast product portfolio.
In this episode of Digital Marketing Master Archive Edition, host Abby Martinez welcomes Kerry Rana, Senior Director for Digital Marketing and Experience at ExtraHop. Kerry shares her unique journey from studying psychology to becoming a seasoned marketing professional in the B2B space. She delves into her diverse experiences across industries like higher education, fintech, and cybersecurity, offering valuable insights on building a go-to-market strategy, the importance of resilience, and the critical role of networking in achieving career success. Whether you're just starting out in marketing or looking to pivot your career, this episode is packed with practical advice and inspiring stories.
Join host Abby Martinez as she sits down with Matt Braud, Head of Global Marketing and Coms at Lummus Technology, in this episode of Digital Marketing Master Archive Edition. Explore Matt's career journey from strategic communications to marketing, and how the worlds of marketing and communications intertwine. Dive into the exciting story of Lummus Technology, a company undergoing significant transformation in the energy industry, and learn how Matt navigates the challenges and opportunities of telling their story amidst global shifts towards sustainability and innovation.
Join host Sarah Morse as she delves into the dynamic world of digital marketing with Brett Tolbert, VP of Marketing and Sales Strategy at Comcast Business. In this episode, Brett shares insights into Comcast Business' telecommunications services for businesses of all sizes, the importance of reliability and cybersecurity, and the challenges of targeting diverse audiences. Discover how to navigates the ever-changing digital landscape and find inspiration for your own marketing strategies.
Join host Abby Martinez in this episode of Digital Marketing Master Archive Edition as she sits down with Anthony Giordano, VP of Growth Marketing at Sermo Inc., to explore his diverse journey through the world of marketing. From launching pharmaceuticals to pioneering Omni Channel advertising in the Middle East, Anthony shares insights gained from working across various sectors and geographies. Discover how he navigated challenges, built trust with healthcare professionals, and led his team to drive impactful growth in the ever-evolving marketing landscape.
Join host Abby Martinez in an enlightening conversation with senior director of digital marketing for Dell Technologies, Geoffrey Colon, on the Digital Marketing Master Archive Edition. Together the two explore the core principles of marketing, the power of influence, and the importance of authenticity in connecting with audiences. Discover valuable lessons on navigating setbacks, embracing challenges, and achieving success in the dynamic world of digital marketing.
Join host Abby Martinez in an insightful conversation with marketing veteran Nancy Mcnee Newell on the Digital Marketing Master Archive Edition. Delve into Nancy's journey from unexpected beginnings at Baylor University to becoming the head of marketing experiences at Adobe, adept at navigating diverse industries and digital landscapes. Discover invaluable insights on targeting diverse audiences, enhancing engagement, and the vital role of technology in crafting immersive brand experiences. From challenging the status quo to embracing storytelling, Nancy shares candid advice and reflections gleaned from her extensive career in marketing.
Join Abby Martinez in a deep dive conversation with Angela Rueda, head of business marketing technology at Meta. From her early days in relationship marketing to navigating the complexities of marketing technology today, Angela shares insights, experiences, and pivotal moments that have shaped her career. Discover the importance of data, innovation, and finding your unique work style in this insightful episode of Digital Marketing Master Archive Edition.
This episode marks that start of the archive edition series of the Digital Marketing Master Podcast. Through this series we’ll take a look back at the wisdom shared by our guests in these unpublished episodes.
In our first installment of Digital Marketing Master Archive Edition we join host Abby Martinez in an insightful conversation with Demi Lin, Vice President of Global Strategy and Development at Axalta. Demi shares her journey from China to the United States and her extensive experience in the chemical industry. Discover how Demi navigates the complex world of B2B marketing, tackles challenges in engaging diverse target audiences, and sheds light on the importance of balancing short-term tactics with long-term strategic goals, especially in the era of digital transformation.
Join host Abby Martinez in a riveting conversation with Doug Vosik, Senior Vice President of Marketing Communications and Ticketing for the Houston Texans. Discover how Doug's nontraditional career path led him to the heart of NFL marketing. From leveraging digital platforms to building emotional connections with fans this episode offers valuable insights into the dynamic world of sports marketing. Tune in to gain strategic perspectives and learn how the Houston Texans tackle marketing in the digital age.
In this episode of Digital Marketing Master, our host Jeff Hendricks engages in a captivating conversation with the seasoned marketing professional, Eva Braiman. With over 25 years of experience, Eva shares her fascinating journey from the dawn of the digital age to the current era of generative AI and ChatGPT. Together, they delve into the challenges and opportunities in marketing, discussing mistakes to avoid and key strategies for success. From the evolution of creative assets to the importance of a unified customer experience, this episode is a treasure trove of insights for marketers at all levels.
Join Abby Martinez in an insightful conversation with Craig Moore, Director of Marketing and Branding for Credit Acceptance, as he shares his unique journey from law school to the world of digital marketing. Discover how Craig's legal background intersects with marketing innovation, shaping his role as a valuable bridge between the legal and marketing teams. Gain valuable insights into the evolving landscape of social media, digital marketing, and the critical role legal experts play in ensuring compliance and trust.
Join host Abby Martinez in an enlightening conversation with Janet Monkres, Marketing and Sales Director for Senior Living Community, on the Digital Marketing Master podcast. Janet shares her remarkable journey from graduating with an undergraduate degree in architecture to working with major retailers like Target and Louis Vuitton. Discover how her path led her to the world of senior living communities, where she now applies her marketing expertise. Gain insights into the importance of connecting with the senior audience and using technology to enhance their lives. This episode is filled with stories of passion, adaptation, and the impactful intersection of design and marketing.
Join host Abby Martinez in an inspiring conversation with Sheena Hakimian, Director of Digital Marketing for Condé Nast on the Digital Marketing Master podcast. Sheena shares her incredible journey from college to a decade at Condé Nast, discussing the power of manifesting dreams, building confidence, and finding meaning in both work and life. Gain insights into digital consumer marketing strategies and learn how confidence plays a pivotal role in achieving professional and personal goals.
For more from Sheena you can access her newsletter, "One Step Closer" here: https://www.sheenahakimian.com/newsletter
Join Abby Martinez in her conversation with Priya Bajaj, Head of Industry for Media and Entertainment at Google. Discover Priya's unique journey from a computer science engineer to a seasoned marketer, exploring the intersection of technology and storytelling. Dive into the challenges and opportunities of data-driven marketing, and gain valuable insights on building meaningful connections in diverse markets. Whether you're a seasoned marketer or just starting, this episode provides a fresh perspective on the evolving landscape of digital marketing.
Join Abby Martinez in a dynamic conversation with Dan Drucker, VP of National Sales for Canon and a seasoned professional in sales and marketing. Discover the transformative journey from separate departments to a unified force, breaking down the barriers between sales and marketing. Learn how this collaboration has resulted in increased lead quantity and quality, and explore the challenges faced during this integration. Dan shares insights on adapting marketing strategies during the pandemic, the impact of technology saturation, and the game-changing role of video in driving engagement. Tune in to gain valuable perspectives on aligning sales and marketing for success in the ever-evolving digital landscape.
Join host Abby Martinez in a captivating episode of Digital Marketing Master as she sits down with Jaclyn Wyatt, Head of Digital Marketing at Samsung Electronics America. Jaclyn shares her incredible journey, from training horses to leading digital marketing initiatives for one of the world's tech giants. Learn about the dynamic world of digital marketing, the challenges faced, and the importance of embracing change. Discover the art of storytelling and how Jaclyn navigates the ever-evolving landscape of technology and human connection. Don't miss this insightful episode filled with anecdotes and wisdom.
Join host Abby Martinez in a captivating conversation with Lindsey Levich, Senior Director for Sales at Bounteous, as they delve into Lindsey's extraordinary career journey in the digital marketing realm. From her beginnings at a nonprofit to her role as a senior director, Lindsey shares insights into the dynamic and ever-changing landscape of marketing and sales. Discover how Lindsey seamlessly transitioned from creative writing to analytics, emphasizing the importance of adapting to industry changes and embracing new challenges. Gain valuable perspectives on the intersection of sales and marketing, the evolving role of technology, and the significance of defining and measuring key performance indicators (KPIs) for a successful marketing strategy.
Join host Abby Martinez in a captivating conversation with Kate Bitely, the Marketing Director at Agile Defense, on the latest episode of Digital Marketing Master. Discover Kate's unexpected journey into marketing, her pivotal career choices, and how she leads marketing efforts for a mid-size tech firm in the government consulting space. Gain valuable insights into the dynamic world of marketing, the power of storytelling, and the importance of embracing change. Tune in for an episode packed with wisdom and inspiration!
Join Abby Martinez, host of Digital Marketing Master, in an insightful conversation with Grace Garcia, Head of Performance Marketing for Fossil Group. Explore Grace's unique journey from journalism to the dynamic world of digital marketing. Delve into the art of storytelling in marketing, uncovering the secrets to connecting with audiences. Gain valuable insights into performance marketing strategies, understanding customer behavior, and meeting the challenges of marketing across generations.
Join Abby Martinez, the host of Digital Marketing Master, in an insightful conversation with Ericka Kurtz, Vice President of Digital Marketing at WEX. Discover Ericka's fascinating journey from a computer programmer to a digital marketing leader. Learn more about the challenges and strategies of B2B marketing, the power of social listening in uncertain times, and the importance of diversity and inclusion in shaping impactful campaigns.
Join Abby Martinez, the host of Digital Marketing Master, in an insightful conversation with Rahul Ravulapati, Head of Marketing Operations at A10 Networks, Inc. Rahul shares his incredible journey over two decades in the marketing landscape, from wearing multiple hats to mastering marketing operations. Dive into the intricacies of target audience definition, data-driven decision-making, and the importance of simplicity in marketing strategies. Don't miss this episode full of wisdom and actionable insights for marketers at every career stage.
Join host Abby Martinez as she sits down with the accomplished Akshita Gupta on the Digital Marketing Master podcast. Explore Akshita's unexpected journey from aspiring filmmaker to Head of Marketing Analytics at Con Edison. Dive into the evolving world of digital marketing, the impact of generative AI, and the challenges posed by the loss of third-party cookies. Discover the insights, strategies, and personal stories that have shaped Akshita's remarkable career.
Join host Abby Martinez in a captivating episode of Digital Marketing Master as she sits down with Sebastien Fauchet, Senior Director of Marketing at Infor. Explore Sebastien's journey through diverse marketing landscapes, from B2B organizations to startups, and gain insights into the challenges of marketing complex products. Discover the art of building brand equity, influencer marketing revelations, and the ever-evolving strategies to cut through the noise in today's dynamic digital landscape.
Join host Abby Martinez in a dynamic conversation with Molly McClure, Head of US Marketing at intelliflo, as they delve into the world of digital marketing. Discover Molly's 20-year journey in the field, from her beginnings at a boutique consulting firm to her current role at the forefront of financial advice technology. Explore the challenges and triumphs of building a marketing strategy from the ground up and gain insights into the power of data-driven decision-making. Don't miss this episode for a deep dive into the evolving landscape of digital marketing.
Dive into the dynamic world of digital marketing with host Abby Martinez and special guest Jesse Keyser on the Digital Marketing Master podcast. Join Jesse as he shares insights from his journey, navigating sales and marketing in various industries, from Sports Clips franchises to medical spas. Discover the key principles behind successful marketing strategies, the importance of understanding your audience, and the impact of location on marketing effectiveness. Don't miss this episode packed with actionable tips for marketers and entrepreneurs.
Join Abby Martinez in a dynamic conversation with Dani Powell, VP of Performance Marketing at Power Digital Marketing. Dani shares her unique journey from the television industry to becoming a leader in digital marketing. They delve into the challenges of measuring marketing success, the importance of adaptability, and the game-changing nova Intelligence tool. Discover how Dani's team creatively tackled challenges during the tumultuous times of 2020, showcasing the resilience needed in the fast-evolving world of digital marketing.
Join host Abby Martinez as she delves into the depth of marketing evolution with Patrick Moran Head of Growth Marketing for Robinhood on the Digital Marketing Master podcast. Moran, a seasoned professional with over a decade in the field, unravels his comprehensive journey across pivotal moments in acquisition, growth, and leadership within companies like eBay, Netflix, and Spotify. Discover invaluable insights, lessons, and growth strategies crucial for the ever-evolving marketing landscape.
Join Abby Martinez in this episode of the Digital Marketing Master podcast, where she has an in-depth conversation with Lewis Scott, the Director of Marketing for Byrider. Dive into the unique challenges, strategies, and the changing landscape of marketing, especially within the automotive domain. Lewis shares insights on reaching a specific audience, building trust, the evolution of marketing since COVID, and the merging of sales and digital marketing strategies.
In this episode of Digital Marketing Master, host Abby Martinez engages in a captivating conversation with the CMO of Isolved, Lina Tonk. Lina shares her remarkable journey from South America to a career in marketing, emphasizing the evolution from traditional to digital marketing. She highlights the critical role of customer and partner experiences, shedding light on how they became the heart of her marketing strategy, especially during the post-pandemic era. The episode delves into the power of the human touch in marketing, the transformative impact of AI, and the importance of customer advocacy.
Tune in for an enriching discussion that explores the fusion of marketing and human connection, the key role of empathy in sales and marketing synergy, and the ever-evolving landscape of AI in the marketing world.
**At the time of recording Lina Tonk was CMO of Isolved, since recording her title has changed to Chief Experience Officer
Join Abby Martinez in an enlightening conversation with Lorena Morales on the Digital Marketing Master podcast. Lorena, Director of Global Digital Marketing Revenue Operations for JLL, shares her journey from a diverse marketing background to becoming a pivotal figure in modern business strategies. Gain insights into revenue operations, the evolving marketing landscape, and how a holistic approach reshapes the fundamental perspective of marketing. Discover the secrets to creating effective engagement and understanding the complex realm of revenue generation in this engaging episode.
Join host Abby Martinez in a thought-provoking episode of Digital Marketing Master as she welcomes Emma Heiden, Enterprise Marketing Manager for LinkedIn. Emma shares her non-traditional path from competitive dance to digital marketing, offering valuable insights into the intersection of technology and human connection. They explore the challenges and opportunities in the ever-evolving marketing landscape and discuss the importance of personalization and authenticity. Tune in to discover how to bring a startup mindset to a larger organization and learn why you're more qualified than you think to make an impact in marketing.
Join host Abby Martinez in an engaging conversation with Melissa Minihan, VP of Digital Commerce and Marketing at Veritiv Corporation. Discover how Melissa's journey from engineering to marketing unfolded and how her love for technology and curiosity about consumer behavior have shaped her career. In this episode of Digital Marketing Master, Melissa shares her wisdom on leadership, networking, and embracing your unique strengths. You'll gain insights into the evolving landscape of marketing, the importance of staying humble, and the critical role of adapting to change.
In this episode of the Digital Marketing Master podcast, host Abby Martinez sits down with David Richards, a seasoned marketing professional with a unique journey from consulting to product marketing in the world of AI and data science. Join them as they explore David's career path, the impact of AI on marketing, and the challenges marketers face in this ever-evolving landscape. Discover valuable insights and strategies for success in the digital marketing realm.
Join Abby Martinez in a fascinating conversation with Kristin Nichols on the Digital Marketing Master podcast. Kristin shares her journey from graduating with a bachelor's in communications to becoming a key player in higher education marketing. Discover how she navigated the changing landscape of enrollment marketing, the challenges posed by the enrollment cliff, and the role of AI in education marketing. Gain insights into the importance of authenticity and customized communication in connecting with today's generation of students.
Join host Abby Martinez in this episode of Digital Marketing Master as she sits down with Jesse Ervin, Vice President of Digital Marketing at Warner Records. Jesse shares his incredible journey in the music industry, from working in record stores to collaborating with legendary artists like Red Hot Chili Peppers and Dolly Parton. Discover how digital marketing has revolutionized the music industry and hear about the unforgettable moments that keep Jesse passionate about his work.
Join host Abby Martinez as she sits down with Aditi Uppal, a seasoned marketer with a diverse career spanning from British Petroleum to her current role as Senior Director of Digital Marketing at Teradata. In this episode of Digital Marketing Master, Aditi shares her journey, emphasizing the importance of customer-centric marketing and the integration of technology and data in today's marketing landscape. Discover valuable insights into building connections with target audiences and the challenges and trends in data-driven marketing.
Join host Abby Martinez on this episode of Digital Marketing Master as she chats with Iqbal Brainch, a seasoned marketer with 27 years of experience. Iqbal shares his remarkable journey from brand marketing at Procter & Gamble to his current role as the VP of Marketing and Digital at Culligan North America, where he leads digital transformation efforts in the water industry. Discover how digital marketing is helping Culligan educate consumers about the importance of water quality, from hydration to environmental impact. Dive into the world of AI-driven marketing solutions, consumer personas, and the evolving landscape of digital marketing.
In this episode of Digital Marketing Master, host Abby Martinez sits down with Jonathan Kriner, the Senior Manager of the ad growth marketing team at Roku. Discover how Roku, a leader in TV streaming with over 70 million active accounts, has expanded its advertising business in the streaming landscape. Jonathan shares his journey from starting a music startup to his current role, emphasizing the importance of data-driven marketing, advocacy, and integrated strategies. Learn how to stay ahead in the ever-evolving digital marketing landscape and make a meaningful impact on your business.
In this episode of Digital Marketing Master, host Abby Martinez sits down with the Senior Vice President of Marketing at Infinera, Robert Shore, to discuss the art of marketing in the telecommunications industry. Robert, with over 25 years of experience, shares insights into his transition from engineering to marketing, highlighting the importance of effectively communicating complex technology solutions to customers. Discover the challenges and rewards of marketing in the tech sector and gain a deeper understanding of the critical role telecommunications plays in our daily lives.
In this episode of Digital Marketing Master join our host Abby Martinez as she dives into the dynamic world of digital marketing with the Global Head of Digital Media for FINN Partners, Bianca Garcia. Together, they explore the nuances between programmatic and traditional advertising methods, revealing how understanding your audience can revolutionize your marketing strategy. Discover the secrets of reaching your target audience in unexpected digital spaces and learn when to leverage custom sponsorships for maximum impact.
In this episode of Digital Marketing Master, host Sarah dives into the world of financial marketing with guest Sal Cilella, the mastermind behind the global digital marketing strategy at the CME Group. As the world's largest derivatives exchange, CME Group brings together buyers and sellers for commodities and financial products. Join us as Sal shares insights into targeting a diverse audience, from institutional investors to individual traders, and the challenges of conveying complex financial offerings in a personalized and engaging manner. Discover how digital channels enable CME Group to tailor experiences, test drive their markets, and provide valuable education to their clients.
Join host Abby in this insightful episode as she engages in a thought-provoking conversation with Manu Aggarwal, VP of Marketing at OnTrac. Discover the art and science behind building a full-funnel marketing strategy that not only drives revenue but also fosters deep connections with your audience. Manu shares key insights, real-world examples, and practical tips to help marketers align their efforts, amplify brand impact, and unlock growth in today's dynamic landscape.
In this episode of Digital Marketing Master, host Abby sits down with Jessie Dearien, Vice President of Marketing and Digital Experience at RS Americas. With a diverse career spanning from agency work to B2B industries, Jessie shares her unique journey into the world of digital marketing. Tune in to discover how she transitioned from an agency role, working with brands like Hilton and Tory Burch, to her current leadership position at RS Americas, a global omni-channel provider. Learn about the challenges and triumphs she's faced in a rapidly evolving digital landscape, her insights on striking a balance between technology, people, and processes, and her strategies for effective storytelling and communication within an organization.
In this episode of Digital Marketing Master, host Abby dives deep into the world of healthcare marketing with guest Brian Urban. Brian, Head of Segment Marketing at FinThrive, shares his unique journey into marketing and how it led him to the complex intersection of data and healthcare. From discussing the challenges of marketing in the healthcare sector to highlighting the importance of collaboration and innovation, Brian provides valuable insights into how marketers can make a positive impact on society by approaching their work with empathy, humility, and a commitment to continuous learning.
Join us on this episode of Digital Marketing Master as we delve into the captivating journey of Beth Howell, a seasoned marketer whose career has been anything but linear. From her early days in advertising to her role in a database publishing giant, Beth shares her experiences and insights with host Abby. Discover how she has navigated themes of trust, pivoting, continuous learning, and customer care throughout her career. In this engaging conversation, Beth offers valuable perspectives on the ever-changing landscape of marketing, the importance of marketing attribution, and the challenges of global marketing efforts.
Join us in the latest episode of Digital Marketing Master as Abby sits down with the accomplished data analytics and marketing professional Deborah Cynn. Deborah's journey, which includes an MBA from Duke University and experience at Deloitte, offers unique insights into the world of B2B insurance marketing, specifically within the Medicare sector. Discover the pivotal lesson of understanding your audience's emotions before crafting marketing strategies. Deborah emphasizes the significance of learning about your audience's feelings to set accurate targets and strategies, backed by her experience leading a dynamic marketing team.
Join us in the latest episode of Digital Marketing Master as Abby sits down with Joya Scarlata, a trailblazer in the world of IT marketing. With a decade at Interra IT and a passion for marketing, Joya shares her journey of building a marketing team from the ground up and leveraging innovation to stand out in the competitive IT landscape. Discover how Joya encourages a culture of continuous learning and innovation within her team. Hear about the power of brainstorming and tailor-made solutions, which form the foundation of Interra IT's client-focused approach.
In this captivating conversation, your host Abby sits down with Andrew Baird, the VP of Marketing at TierPoint, a leading data center and managed services company. Join us as we explore the world of B2B marketing and delve into the insights and strategies that Andrew has gained over the years. From understanding the intricate customer journey to creating a cohesive brand story, Andrew shares valuable perspectives on driving brand awareness and engaging enterprise buyers. Discover the challenges of the tech stack and the importance of aligning with your customer's pain points.
Join host Abby as she sits down with Genelle Kunst, VP of Global Marketing at Bloomreach, in this episode of Digital Marketing Master. Genelle shares her unique career path from business development to B2B SaaS marketing, highlighting the exciting opportunities and challenges the industry offers. They discuss the importance of being data-driven, staying ahead of market changes, and the ever-evolving role of AI in marketing. Tune in for valuable insights and tips for marketers looking to make a mark in the fast-paced world of B2B SaaS.
Join host Abby as she delves into the dynamic world of digital marketing for financial investments in this insightful episode of Digital Marketing Master. Her guest, David Partain, an expert in the field, shares his journey and experiences in marketing for Northern Trust Asset Management. Discover how David and his team engage with external advisors, build trust with potential investors, and educate their target audience about complex financial concepts. From creating compelling content to mastering data-driven strategies, this episode offers valuable insights into marketing investments and making an impact on people's financial lives.
On this episode of Digital Marketing Master, Rachael Donnelly, CMO of Experian Marketing Services, emphasizes the importance of building relationships with clients and understanding their business challenges. Join Abby and Rachael as they discuss the game changers in the field today and the need to take a step back from the day-to-day of our own business to consider how it impacts our clients. Rachael also speaks about the challenges of managing a business that has gone through significant transformation.
Join host Abby as she sits down with Justin Bartek, an experienced marketer in the restaurant industry. Justin's journey began with a passion for music, but he found his way into marketing at a publishing company and later ventured into the restaurant world. Throughout the years, he embraced digital marketing and hyperlocal targeting, making him a master at connecting brands with their audience. Discover how Justin's unique background shaped his approach to marketing and how he navigated various industries while staying true to his passions.
Join host Abby as she sits down with Mari Carrasquillo, a digital marketing expert with over 25 years of experience in the field. In this episode of Digital Marketing Master, Mari takes us through her career journey, from her early days in sales to becoming a trailblazer in the digital marketing space. With diverse experiences in pharmaceuticals, advertising agencies, and leading consumer brands, Mari shares valuable insights and strategies for modern-day marketers. Learn how she transformed Costa Farms from a wholesaler brand to a consumer-focused powerhouse and successfully navigated the evolving digital landscape. Whether you're a seasoned marketer or just starting your career, Mari's story will inspire and empower you to thrive in the dynamic world of digital marketing.
Join host Abby as she engages in a thought-provoking conversation with marketing expert Harsh Singh in this episode of Digital Marketing Master. Harsh, Global Lead of Cloud Product Marketing at VMware, shares valuable insights from his extensive career in marketing, product management, and product marketing. Discover the power of customer-centric marketing and the importance of empathy and collaboration within marketing teams. Harsh's "aha moment" in perspective taking and leadership offers inspiring lessons for marketers of all levels. Tune in to gain valuable tips on building strong connections with clients and fostering collective wisdom to achieve marketing success.
In this episode of Digital Marketing Master, host Abby sits down with Kim Howard, a seasoned marketing professional with over thirteen years of experience in the field. Kim shares her journey from journalism to marketing and how her passion for creativity and data led her to her current role as Director of Marketing and Digital Strategy at Remington Hotels. They discuss the challenges and trends in the hospitality industry post-Covid and the importance of building meaningful connections with customers. Join us as we dive into the world of marketing, customer engagement, and the human aspect of hospitality.
Abby interviews Jason Wulkowicz, Senior Director for Platforms and Fulfillment at Tribune Publishing Company. Jason discusses the importance of adapting to the changing landscape of the industry, and the need for testing and feedback to gain unexpected insights. He also highlights the potential of AI tools to revolutionize data analysis and the value of local news in sustaining quality journalism.
Join us on the Digital Marketing Master podcast as we dive deep into the world of real-life digital marketing stories with our guest, Karlis Collins, Associate Director of Marketing, Corporate Sponsorships & Membership, at GBH. In this episode, Karlis shares her expertise in marketing, sponsorship, and membership, providing valuable insights for businesses and organizations looking to engage with their communities effectively. Discover how GBH is adapting to the digital-first era, facing challenges, and embracing a new mindset for success. Tune in to gain inspiration and learn from Karlis' journey as a leader in the digital marketing landscape.
Join Abby Martinez as she delves deep into the world of digital marketing with her guest, Katherine Campbell, CMO at AnnieMac Home Mortgage. Katherine shares her captivating journey from web development in the early dot com days to becoming a leading force in the marketing industry. Tune in to learn how the mortgage industry is navigating the digital revolution, building engagement with diverse audiences, and embracing AI and technology for success.
On this episode of Digital Marketing Master, Abby interviews Laura Foy, Director of Digital Marketing at CMG Home Loans. Laura shares her career path, from Microsoft to owning an art studio, and how she landed in the mortgage space. She discusses the challenges of setting up a digital marketing strategy for a rapidly growing company and the importance of constant training in the ever-evolving digital marketing space.
On this episode of Digital Marketing Master, Abby interviews John Ross, VP of Marketing at PosiGen. They discuss the importance of building trust with underserved communities and how content marketing plays a crucial role in educating potential customers about solar energy. John shares his experience of visiting each of their markets and installing solar on a house to better understand their customers' needs.
Join Abby and Gina Preziosa, Global Director of Digital Marketing at L.E.K. Consulting, as they discuss the challenges of directing digital marketing efforts and the importance of finding micro-moments in data to improve marketing strategies. Gina shares her expertise in Google Analytics and paid search, stressing the importance of unifying marketing data to make data-driven decisions.
Join Abby and Amy Gregory, Corporate Marketing Director at OneNeck IT Solutions, as they discuss the challenges of building trust with prospects and customers in the cybersecurity industry. They explore the importance of education and strong security content, as well as the emerging technologies that will impact digital marketing. Amy also shares her strategies for increasing conversions and optimizing landing pages.
On this episode of Digital Marketing Master, learn from Justin Steinman, CMO of Definitive Healthcare, about the importance of being a revenue-focused CMO and a good partner to the entire executive leadership team. Steinman shares his journey in marketing, from getting an English degree to becoming a CMO in the healthcare industry. He also emphasizes the value of plain English in distilling down the product's value and being accountable to the entire executive leadership team.
Sarah interviews Pam Piligian, CMO at Navy Federal Credit Union. Pam emphasizes the importance of listening to audiences and keeping up with the ever-changing trends in marketing. She also shares the credit union's biggest challenge for 2023, which is staying connected with their audience and telling their values story.
On this episode of Digital Marketing Master, Sarah interviews Amol Borkar, Senior Director of Product Marketing at Cadence Design Systems. Amol shares his insights on how to build products that meet customer needs and how to create brand awareness. He also encourages listeners to enjoy the small successes.
In this episode of Digital Marketing Master, Jackie Palmer, VP of Product and Industry Marketing at Demandbase, shares her insights on the importance of diversity and equity in marketing and how it can help reach a wider audience. She also talks about the latest trends in data-driven marketing and the power of tools like Chat GPT to improve engagement and drive results.
On this episode of the Digital Marketing Master, learn from Harshal Gawali, Head of Marketing for Demandbase, about the power of podcasting as a marketing tool for B2B companies. Discover how co-creating content with target audiences can help build deeper relationships and gain a better understanding of their challenges and perspectives. Harshal also shares his insights on account-based marketing (ABM) and how it can be leveraged with technology to provide a better experience for target accounts.
Join Abby and David Pavlicko, Director of Marketing at AVI-SPL, on this episode of Digital Marketing Master. They discuss the evolution of e-commerce and B2B strategies, and David shares his insights on the importance of constantly evolving your product to stay relevant and meeting customer expectations. They also touch on the potential dangers of AI and the importance of persuasive copywriting.
On this episode of Digital Marketing Master, Jill Leccia Monsalve shares her insights on the evolution of marketing from a creative-led function to a data-driven one. She emphasizes the importance of balancing art and science in marketing and staying connected to the consumer's deep understanding of human behavior. Jill also talks about her experience working with different target audiences in various organizations.
In this episode of Digital Marketing Master, Bill Ryan, Chief Strategy and Marketing Officer for U.S. Venture, Inc. shares his insights on the importance of continuous learning and failing forward. He also discusses the joy of impacting and inspiring others through his work, and the ever-evolving digital landscape.
In this episode, Michael Letschin talks about his role as Senior Director of Solutions Marketing at Commvault, and how it differs from traditional product marketing. He explains how his team creates messaging and content to address major issues faced by enterprises and how they work with the sales and partner teams to translate it. Michael also shares his thoughts on the human-AI partnership in marketing and how AI can help content creators.
On this episode of Digital Marketing Master, Tara DePaepe shares her journey from a PR major to a marketing expert. She talks about the importance of customer service and being data-driven in B2B marketing. Tara also discusses the challenges of marketing TreviPay's complex B2B payment solutions and how they use technology to create a seamless payment process for their clients.
On this episode, Daniel DeZutter, VP of Solution Engineering for Oracle Marketing Cloud, shares his insights on the importance of data in today's marketing landscape and how it drives engagement and revenue. He also discusses the evolution of marketing and how data has become the foundation for everything that marketers do today. Join us for a fascinating discussion on the role of data in marketing!
On this episode of Digital Marketing Master, Abby interviews James Weaver, Senior Director of Product Marketing at Cradlepoint, as they discuss the importance of transparency and culture in marketing. They also touch on the challenges of launching new products and the need for a strong foundation in understanding unique customer problems and competition.
On this episode of Digital Marketing Master, Filippa Noghani, Associate VP of Marketing at SoftServe, shares her inspiring career journey in fintech. She emphasizes the importance of mentorship, leadership, and integrated marketing channels. Noghani also sheds light on the challenges faced by women in leadership roles in the fintech industry and the need for empowering them.
On this episode of Digital Marketing Master, Kayla Green, Head of Media for KRAFTON, shares her insights on the changing landscape of paid media and how KRAFTON meets their audience where they are. She also talks about the power of fandom and how it can bring about positive change in the world.
On this episode of Digital Marketing Master, Abby interviews Jeff Fleischman, CMO & Digital Growth Partner at Altimetrik. They discuss the importance of customer experience, building a brand, creating effective marketing strategies, data privacy and security, and demonstrating a return on investment for marketing investments.
On this episode of Digital Marketing Master, Abby and Chris Shaw from Manhattan Associates discuss the importance of tailoring content to ideal customer profiles and personas, utilizing intent-based analysis to target advertising and direct placement, and the shift towards a true digital experience platform.
On this episode of Digital Marketing Master, Jeffrey Jones, Head of Digital Marketing at AXA XL, shares his insights on the importance of being a well-rounded marketer and the six dimensions crucial to developing oneself in the field. He also discusses the differences between B2B and B2C marketing strategies and the challenges marketers face in demonstrating the value of marketing and gaining trust and alignment across the team.
On this episode of Digital Marketing Master, Abby interviews Aaron Heinrich, Director of Marketing at ABC10 local, a TEGNA station. They discuss the challenges and opportunities of reaching audiences through both traditional broadcasting and digital media, and the potential role of AI in the industry.
Join Abby and Jawad Bisbis, Global VP of Marketing & Partnerships at Ball Corporation. They dive deep into the world of real-life digital marketing. Bisbis emphasizes the importance of empathy and understanding cultural differences in global marketing and how to balance global consistency with local cultural nuances during events like Ramadan and Chinese New Year. He also discusses the potential challenges of managing uncertainty in the short term and navigating macro trends like sustainability and digital disruptions in the long term.
On this episode of Digital Marketing Master, Chen Li, a marketing director with a chemistry background, shares his insights on the importance of understanding target customers and consumers. He discusses how digital marketing can revolutionize the way we engage with customers and how it can be used to specifically target those who will benefit the most from our products and services.
On this episode of Digital Marketing Master, Hila Afriat-Lauterbach, Vice President of Product Marketing at Scorpion, shares her insights on how they use AI to support multiple businesses and achieve revenue goals. She also discusses the challenges they face in educating clients about their services and the importance of involving clients' insights early in the process.
On this episode of Digital Marketing Master, Sarah interviews Alexa Rice from ArisGlobal about their focus on bringing solutions to the life sciences industry through cloud-based software solutions. They discuss the challenges of creating a differentiated customer experience and the importance of understanding the strengths and weaknesses of the people around you. Alexa shares her biggest learnings on the power of listening to customers and leveraging strategic partnerships.
On this episode of Digital Marketing Master, Jessica Zuckier, Marketing Director at Cision Canada, shares her insights on creating engaging campaigns and the importance of meaningful content with data points. She also highlights the benefits of collaborating with global teams to share best practices and campaigns, and emphasizes the value of thought leadership, SEO, and in-person events in marketing.
On this episode of Digital Marketing Master, Abby interviews Jasmine Martirossian, CMO and CPO at Mercury, who shares her career journey and how Mercury's strengths-driven culture empowers employees to deliver better results for clients. They discuss the importance of understanding audience needs and delivering value through meaningful connections, as well as the complexities of shipping and its impact on people's lives.
On this episode of Digital Marketing Master Podcast, Abby talks to Kevin Briody, CMO at Edmentum, about the company's mission to support the US K-12 education market. Discover how Briody's nonlinear career path has given him a unique perspective on marketing, which he applies to his role at Edmentum. Learn about Edmentum's target audience, which includes students, teachers, and decision makers at the district level, and how they engage with them through content marketing and traditional marketing channels. Join us to gain insights on the importance of being an educator first and how technology should never replace the teacher's role.
On this episode of Digital Marketing Master, Sarah interviews Evan Castle, Director of Product Marketing, Platform & Machine Learning at Elastic. Castle shares his insights on the challenges of simplifying marketing messages and the importance of understanding customer needs. He also discusses the power of search technology and the importance of measuring marketing success through win rate. Don't miss out on this informative episode!
On this episode of Digital Marketing Master, Sarah interviews Alyssa Farrell from SAS, discussing the challenges of maintaining a market-leading position in healthcare and life sciences. Alyssa shares how SAS helps clients establish a trusted research data platform and turn data into insights. Her biggest 'aha' moment? Realizing digital content is king and collaboration is worth the time investment.
Abby and Terrie O'Hanlon, CMO at Agilysys, delve into the challenges of marketing in a world where the noise level is almost insurmountable. They emphasize the importance of discernment and back-to-basics communication and connection in marketing. They also discuss the balance between technology and the human component in hospitality.
On this episode of Digital Marketing Master, Abby interviews Jessie Wu, Head of Account-Based Marketing at Autodesk Construction Solutions. Wu shares her personal journey in marketing and emphasizes the importance of account based marketing as a B2B strategy. She also discusses the challenges of scaling ABM programs in larger organizations and the need for cross-functional collaboration. Don't miss this insightful conversation!
On this episode of Digital Marketing Master, Abby interviews Theresa Gage, Senior VP for Sponsorship Marketing & Talent Relations at Cumulus-Westwood One. They discuss the challenges of staying ahead of the curve in podcasting and the evolution of media. They also explore the impact of COVID-19 on media consumption and the rise of podcasting and streaming platforms.
On this episode of Digital Marketing Master, Abby interviews Emily Border, Director of Global Demand Marketing at Cradlepoint. Emily shares her passion for account-based marketing and how it helps generate leads and revenue for the company. She also talks about the importance of being customer-centric and aligning marketing tactics with the needs of the business.
On this episode of Digital Marketing Master, Abby interviews Christopher Connolly, SVP, Chief Marketing Officer for the San Diego Padres. Connolly shares his passion for creating memorable experiences for fans and targeting a broader audience beyond just core baseball fans. He emphasizes the importance of creating lifelong fans through memorable experiences and advises young people to follow their passions. Join Abby and Christopher as they discuss the Padres' recent success and how they are leveraging it to attract a broader audience.
On this episode of Digital Marketing Master, Abby interviews Jacqueline Woods, CMO at Teradata. Woods shares her unique career path, emphasizing the importance of understanding how a company makes money and building relationships with finance teams. She also discusses the value of telling relatable stories to drive outcomes and the importance of pricing in the marketplace.
Join Abby and Ryan Craig, Assistant VP of Marketing at Amerisure Insurance, on this episode of Digital Marketing Master. They explore the world of marketing and how it can make a difference in people's lives. Ryan shares his insights on the technical and creative sides of marketing, emphasizing the importance of personalizing engagement to solve specific challenges for customers. They also discuss the power of human connection in a world dominated by machines.
On this episode of Digital Marketing Master, Abby interviews Hayley Buckner, Global Strategy Business Director for Microsoft. Buckner shares her unique career journey and emphasizes the importance of digital transformation and innovation in marketing. She also discusses the potential of AI in marketing and the importance of emotional intelligence in remote work.
On this episode of Digital Marketing Master, Abby interviews Joe Bresler, Chief Digital Strategist for Rockridge Digital. Bresler discusses his consultancy's approach to helping organizations leverage digital marketing and associated technologies to expand into new markets, increase revenue, improve operating efficiencies, and delight users. He also highlights the importance of understanding customers and prospects to provide better service and achieve customer delight.
On this episode of Digital Marketing Master, Abby interviews Nataliia Bubniuk, Head of Marketing for North America at Intellias. They discuss the importance of precision in B2B marketing and the need to engage with customers through multiple channels. Nataliia shares her experience of working through the challenges of the invasion of Ukraine and how her company prioritizes people and employees.
On this episode of Digital Marketing Master, Abby interviews Courtney Craig, Senior Team Lead for Retail Product Marketing at Shopify. Courtney shares her passion for storytelling and the challenges of optimizing digital channels. She also discusses the importance of messaging development and being a supportive leader.
Abby interviews Brian Hansford, VP of Growth at LiveRamp, on this episode of Digital Marketing Master. Hansford shares his personal journey from inside sales to marketing and highlights the value of working with SDR teams. He also discusses the challenges of engaging customers earlier in their decision-making process and the importance of relevance and context in marketing.
On this episode of Digital Marketing Master, Carrie Kelly, VP of Global Integrated Marketing at Commvault, shares her insights on the importance of continuous learning and adapting to changes in the marketing industry. She highlights the value of transitioning between companies and learning from both startups and large corporations. Carrie also encourages listeners to persevere through setbacks and not let them define their career.
Join Abby and Michael Seymour, Director of Performance Marketing & Analytics at Higginbotham, on this episode of Digital Marketing Master. They discuss the power of inbound marketing and finding a balance between autonomy and structure in a fast-growing organization. Seymour encourages those new to the marketing industry to persevere and gain experience before pursuing their dream job, and shares his aha moments in his career, including the need to sometimes rely on instinct over data.
On this episode of Digital Marketing Master, Abby interviews Nicole Belanger, Vice President of Global Channel Marketing for OneStream Software. Nicole shares her 20-year journey in technology and marketing, emphasizing the importance of failing gracefully and being open to change in order to improve marketing strategies. They also discuss the challenges of staying ahead of the curve in marketing and the impact of the pandemic on marketing plans.
On this episode of the podcast, Abby interviews Sayo Martin, the CMO of Cyber & Strategic Risk at Deloitte, who shares her non-traditional career path in marketing and the importance of bringing personal experiences to work. Sayo also discusses Maslow's hierarchy of needs and how it can be used to understand universal motivators in marketing.
Abby interviews Harish Munagala, Director of Marketing Operations & Analytics at Quest Software. Harish tells Abby about his passion for systems and analytics, explaining how those work toward business enhancement. Also, he describes what it means to be a Marketing Director for Operations and Analytics.
Abby interviews Roland Polzin, co-founder and CMO at Wing Assistant. Roland tells Abby about coming from Germany to the US for an MBA; then finding a demand that pushed him to co-found a software company that gathers talent from around the globe to provide tailored solutions to their clients' needs.
Abby sits down with Christy Willingham, formerly Senior Director and Head of Global Marketing at DTS - Xperi Inc. Christy tells us what it means to lead Global Marketing for a brand of many. She discusses the need to always be one step ahead, working with clients, and growth for all through skilled empathy.
Abby interviews Vibhuti Garg, Senior Product Marketing Manager at Cisco Security. Vibhuti explains how security is no longer an option but a must for all organizations. With a long career path in IT management and security, Vibhuti spotlights how building trust relationships with each client, providing real value, and tailoring solutions to their needs is today's best marketing.
Abby sits with Robert Mendoza, VP of Sales at iHeartMedia, America's number-one audio company. Robert tells Abby how they serve with their partners to achieve their advertisement goals while providing the best musical experience to the audio platform users. It's all about engaging audiences and delivering holistic marketing experiences to get the best results on both ends!
Abby interviews Jon Miller, CMO at Demandbase and cofounder at Engagio and Marketo. Jon explains the four steps companies need to follow to engage with those leads that will drive business. Jon talks about the importance of creating a holistic buying journey, from beginning to end, that will enhance the relationship and create real opportunities.
Abby interviews Tina Eskridge, seasoned marketing expert. Tina discusses her experience leading teams with passion, personalization, and keeping Marketing pillars alive while celebrating every victory. To her, those pillars are clear: build a solid trust-based client relationship, create, drive, and evolve!
Abby sits with Sean Schnipper, Director of Marketing at Transervice Logistics. Sean talks about how, as marketers, we must be on top of the greatest features and possibilities in the field. Abby and Sean discuss the bond between marketing and revenue. The puzzle that should drive strategy is thinking and bringing new ways to improve that connection.
Sarah sits with Mark Kilens, CMO of Airmeet. Mark and his team drive event engagement through a planned strategy to successfully cover all three chapters of an event: the before, during, and after. Sarah and Mark discuss how marketers must apply strategy as a fundamental approach in the field. Staying ahead, rethinking, and moving forward with evolution is crucial to achieving strategies that will make a difference!
Abby sits with Phil Mickey, Vice President of Global Marketing & Communications at MarketStar, a leader in outsourced inside sales. Phil highlights the importance of a tailored marketing strategy that carefully combines tech opportunities with core marketing values for ultimate success.
Abby interviews Howard Kravitz, CMO at global law firm Winston & Strawn LLP, which runs offices within today's most prominent economic centers. Howard discusses the importance of building genuine trust in relationships as a key marketing approach.
Sarah sits down with Lucas Welch, Vice President of Corporate Marketing at Highspot. Lucas and his team empower companies to elevate customer conversations that drive strategic growth. Sarah and Lucas discuss the importance of staying one step ahead and seeing through so-called "watermelon metrics" in measuring customer experience metrics.
Abby interviews Thomas Heiss, Executive Director of Marketing and Partnerships at Condé Nast. Thomas discusses the "half producer, half manager" nature of his role, and provides insights around authentic content marketing.
Kurt interviews Roland Wyn Jones, Senior Director, Head of Content at Columbia Business School. The two discuss marketing in the education space, the importance of alumni as an audience, and using innovative storytelling to stand out.
Sarah interviews Cristina Porter, Director of Brand and Digital Marketing at Mohawk Group, the commercial division of floor covering manufacturer Mohawk Industries. Cristina discusses storytelling as a product marketing tool, and Mohawk's corporate digital transformation.
Sarah interviews Ainul Huda, Senior VP, Global Head of Audience Development in Analytics & Growth Marketing at Condé Nast. Ainul tells Sarah what it's like to manage growth, engagement and loyalty for major brands. He also provides insights around media evolution, content marketing, and diversifying revenue strategy.
Abby interviews Preethy Padmanabhan, Senior Director of Platform Product Marketing at software company Freshworks. Preethy tells Abby about the wide range of software services Freshworks offers to small and medium sized businesses. She also provides insights about customer learning and the importance of positive workplace culture.
Abby sits down with Kerri Neis, Director, Marketing Development Leader at KPMG (US). Kerri discusses how crucial audit, tax and advisory services are for growing organizations, and her team's strategy for communicating this necessity. She also tells Abby about KPMG's longstanding dedication to community service.
Abby interviews Jack Joyce, Vice President for Trader Marketing at E-TRADE. The two discuss the educational component of marketing, and the importance of creative marketing strategy in targeting younger generations within the investment space.
Abby interviews Ganesh Subramanian, Director of Product Marketing at data company Snowflake. Ganesh tells Abby about the importance of data in today's business environment, and the role it plays in decision-making and crafting compelling narratives.
Abby interviews Eitan Rosenberg, Vice President of Performance Marketing at Sinclair Broadcast Group. The two discuss investing in long-term marketing efforts, and engaging with audiences of different generations.
Abby interviews Seth Killian, Director of Sales & Marketing Operations at agro software company Ever.Ag. The two discuss sustainability, data-centric marketing, and the importance of understanding your organization's finances (even when you don't work in finance.)
Abby sits down with Cory Treffiletti, SVP, Marketing Executive at FIS, the largest financial technology company in the world. Cory shares insights about the importance of studying popular culture – not just the trades – to inspire relevant and impactful creative marketing. He also discusses workplace values of trust, respect, and emotional awareness.
Abby interviews Aaron Finegold, Chief Marketing Officer at Kingsley Gate Partners. Aaron discusses the importance of data in today's marketing landscape, and how his team leverages deep industry knowledge to provide executive search services to clients.
Abby interviews Camila Casale, Chief Marketing Officer at Sorenson Communications, a leading global language services provider. The two discuss commitment to diversity in the corporate sphere, work-life balance, and Sorenson's recent team-driven rebranding efforts.
Abby interviews Kristen Rocco, Senior Director of Content Marketing at Global Payments, a Fortune 500 financial technology company. Kristen and Abby discuss crafting content strategically, marketing in the Metaverse, and leveraging data to understand and influence consumers.
Abby interviews Kerry-Ann Betton Stimpson, Chief Marketing Officer at Jamaica Money Market Brokers. Kerry-Ann highlights the broad spectrum of services JMMB provides across B2B and B2C, and provides insights about the importance of authenticity and clear mission in crafting impactful brand messaging and caring for clients.
Luis interviews Justin Bateman, Senior Digital Strategy Consultant at EY. Justin discusses the importance of building a proper foundation prior to launching robust advertising campaigns. He also provides insights about communicating objectives to clients, measuring campaign success on an individual basis, and being open to opportunity as a young professional.
Abby interviews Janet Jaiswal, Vice President of Global Marketing at hospitality management company Cloudbeds. Janet tells Abby about the software solutions Cloudbeds provides to independent hoteliers and lodging properties, and discusses the company's current efforts in global marketing.
Abby interviews Renee Smyth, Chief Experience and Marketing Officer at Camden National Bank. The two discuss using customer data to drive marketing initiatives, and the importance of consistent branding and impactful messaging in fostering a strong customer experience.
Abby interviews Avi Sudaley, Director of SaaS Performance Marketing at Apple. Avi discusses the importance of enhanced interdepartmental communication for successful team collaboration, and why emotional awareness is a key ingredient in B2B marketing.
Abby interviews Lynn Teo, Chief Marketing Officer at Northwestern Mutual. Lynn discusses educating young adults on financial planning, and her efforts to expand user experience research.
Abby interviews Priya Shah, Director of Product Marketing at AI lending platform Upstart. The two discuss customer listening and the importance of approaching brand messaging with the consumer in mind.
Abby sits down with Diana Hwang, Senior Director of Content Marketing at identity security company CyberArk. Diana discusses the importance of identity security, and how CyberArk communicates this with a wide array of educational content. She also provides insights about building the right team and fostering mentorship at work.
Abby interviews Scott Neuman, Vice President of Corporate Marketing at Calix. Scott tells Abby about the marketing services Calix provides to its broadband clients, and provides insights about data management.
Abby interviews Jonathan Moran, Head of MarTech Solutions Marketing at data and analytics software company SAS. Jonathan and Abby chat about the importance of people-first company culture, and Jonathan's three aims of marketing: messaging, metrics and modernization.
Sarah interviews Tauseef Muhammad, VP, Head of Marketing at digital technology solutions company Visionet Systems Inc. Tauseef discusses digital transformation and how Visionet helps companies digitize their processes. He also provides insights about continued career learning and the importance of passion.
Abby interviews Fabio Vitali, Vice President of Marketing at paper manufacturer Sofidel America Corp. Fabio discusses his efforts to promote Sofidel's environmentally-conscious production processes, and provides insights around brand messaging.
Abby interviews Jennifer Davis, Chief Marketing Officer at Learfield IMG College. Jennifer and Abby discuss the magic of writing as a problem-solving tool, and digital marketing evolution.
Abby chats with Carrina Ekvall, Head of Marketing at Verint Software. Carrina tells Abby about the engagement and workforce data management solutions Verint provides to companies, and offers valuable insights around building a strong customer experience.
Sarah interviews Liz Fuller, Vice President and General Manager of Marketing at Zones, LLC, a global IT solutions provider. Sarah and Liz discuss combining data and storytelling in marketing, and Zones' latest branding efforts and business transformations.
Sarah interviews Brian Hawe, Senior Director of Growth Marketing at Pitney Bowes, a company providing technology, logistics and financial services in shipping and mailing. Brian and Sarah discuss audience listening, balancing efforts between different types of marketing, and the complexities of attribution.
Abby interviews Davida Arnold, Group Director of Marketing & Communications (Americas) at Wavemaker, one of the largest media agency networks in the world. Abby and Davida discuss the concept of positive provocation in creativity, and how brand story plays an integral role in marketing and communications.
Sarah interviews Melissa Cicero, Director of Marketing Creative Operations at TD Ameritrade. Melissa discusses her efforts to modernize the brand, constantly improve user experience, and produce engaging content. She also provides insights about leadership and supportive team culture.
Abby sits down with Esther Raphael, Chief Marketing Officer at Intersection, a OOH media & technology company that delivers programming, consumer amenities, and advertising to cities. Esther and Abby discuss the importance of mentorship in fostering a meaningful professional journey, and the workplace challenges that have resulted from the pandemic and economy.
Sarah interviews Jeff Biesman, Dual Chief Marketing Officer at National Debt Relief and Reach Financial. Jeff and Sarah chat about how National Debt Relief assists people across the country, and Jeff's current cross-channel storytelling and brand awareness efforts.
Sarah interviews Jeff Stender, Marketing Director at Epicor. Jeff discusses the incredible power of data, building the brand's storytelling based on customer insights, and the importance of keeping the focus on those you serve.
Sarah interviews Karolina Kocalevski, Vice President, Global Head of Marketing & Communications at Orion Innovation. Karolina talks about enhancing businesses through digital innovation, and Orion's current growth and restructuring.
Sarah interviews Holly Pavlika, Senior Vice President of Corporate Marketing at Inmar Intelligence, a leading data platform company serving brands, retailers and healthcare organizations. Holly and Sarah discuss the increasing speed of digital, and the importance of bringing in outside perspectives when reworking your marketing strategies.
Sarah interviews Tiffany Torres, Director of Digital Marketing at American retail apparel company Rainbow Shops. Tiffany and Sarah chat about navigating the influencer marketing landscape, balancing the right amount of content, and looking at brand awareness vs. clear-cut ROI.
Sarah interviews Gregorio Barrera, Vice President of Marketing at Transwestern, a commercial real estate company. Gregorio discusses multichannel marketing, providing market data to builders, and what it's like producing custom brand materials for individual building projects.
Sarah interviews Alfredo Narez, founder of m1six Innovation Partners. m1six is a marketing agency specializing in user experience design and data-driven product strategy. Alfredo tells Sarah about getting back to the basics with clients, to clarify the problem they solve and develop impactful brand messaging.
Sarah interviews Marjorie Lassen-Hoch, Senior Director of Marketing at Comcast Business. Marjorie tells Sarah about her role overseeing all marketing strategy in California, what the post-pandemic office place looks like, and the importance of staying on top of customer demands.
Sarah interviews Natascha Trivisas, Global Marketing Communications Director, Citizen ID, at HID Global. HID Global provides secure identity products and services in more than 100 countries. Natascha discusses marketing secure identity solutions to governments around the globe, and how the shift to digital documentation has impacted HID's service line and strategy.
Sarah interviews Rachel Klein, Vice President of Global Brand Management & Marketing at Transunion. Rachel discusses her role in messaging the corporate story, shared values, and benefits of Transunion. She also provides insights about being purpose-driven in order to develop a powerful marketing strategy.
Sarah interviews Erin Kane, Executive Director, Marketing at Apex Companies, LLC, an environmental and engineering company with a variety of service offerings. Erin talks about using a CRM, and how you can't do marketing in a bubble.
Sarah interviews Heidi Hattendorf, Vice President, Head of Marketing at ArisGlobal. ArisGlobal provides software solutions in the life sciences field, most prominently a drug development technology platform, LifeSphere. Heidi discusses ArisGlobal's goal to empower professionals in the life sciences, and provides insights about the importance of cross-team collaboration.
Sarah interviews Prayson Pate, Senior Vice President, Solutions Marketing and CTO, Edge Cloud, at ADVA. ADVA is a technology company specialized in communications networks, ethernet, and fiber optics innovations. Prayson discusses the challenges of disaggregation, and how impressive product specs plus audience data are used in combination to craft effective brand messaging.
Sarah interviews Doug Edlund, Director of Marketing and Communications at the College of Education, Health and Human Sciences at University of Tennessee, Knoxville. Doug discusses the rewarding nature, and unique challenges, of doing marketing for educational programs.
Abby interviews Bryan Cole, Director, Audience Development, Social Media + Email Marketing at Scripps Networks. Bryan tells Abby about the combination of strategy and creativity that goes into a social media campaign at Scripps, and the unique challenges that come with content creation in the broadcast TV landscape.
Abby interviews Mike Dattilo, Digital Marketing Director at Lexmark, a company that manufactures laser printers and imaging products. Mike tells Abby about his role overseeing Lexmark's B2B marketing efforts, and the importance of capturing client feedback to improve sales.
Abby interviews Anthony Smith-Chaigneau, Senior Director of Global Sports Marketing & Market Development at Nagra Kudelski. Anthony tells Abby about his military background and career journey, and discusses the intersections of engineering and marketing in sales and brand-building.
Abby interviews Paul Lucido, Chief Marketing Officer at Paramount Residential Mortgage Group Inc. The two discuss fostering trusting relationships with customers, and the importance of building positive workplace culture.
Abby interviews Naomi Liu, Director of Global Marketing Operations at EFI (Electronics for Imaging), a worldwide provider of products, technology and services leading the transformation of analog to digital imaging. Naomi tells Abby about EFI's target audience, and how her team relies on strong data to drive marketing efforts.
Abby interviews Alysia Eve, Director of Product Marketing at ShareFile. Alysia takes product marketing back to the basics and discusses the importance of developing a product's unique story. She also provides insights about bringing your unique skillsets and energy to the workplace to increase productivity and company success.
Abby interviews Venkata Bhonagiri, Senior Partner and Group Director of Data Strategy & Analytics at Mindshare, one of the world's largest media agencies. Venkata discusses the challenges of long-term brand building, and how to think about measurable results when making dollar investments in marketing.
Abby interviews Michael Layfield, Senior Director of Strategic and Commercial Development at Zoetis, the largest global animal health and pharmaceuticals company. Michael and Abby discuss using analytics to develop funnels and target customers, as well as Zoetis's latest best workplace accolades.
Abby interviews Michael Ganda, Senior Director of Strategic Marketing at ServiceMaster, a residential and commercial restoration services company. Michael discusses the importance of trust and brand awareness in ServiceMaster's sales funnel, and how word-of-mouth marketing still plays a big role today, especially for trades-oriented businesses.
Abby interviews Amy Wigler, Vice President of Multiplatform Marketing and Content at PBS. Amy discusses the surge of analytics tools in marketing – and how the strongest marketers know not only how to leverage these tools, but when to take risks against them.
Sarah interviews Brian Vasallo, Director of Web and Digital Marketing, Tristate, at Optum, a national healthcare management provider. Brian and Sarah discuss communicating shared values to patients, improving provider services through patient listening, and Optum's latest patient-facing website innovations.
Abby interviews Eileen Rivera, Vice President of Communications and Public Relations at Maximus. Maximus provides federal, state and local government agencies with services to manage and administer programs. Eileen discusses the wide range of solutions Maximus provides to agencies – from data management for the CDC to operational restructuring for the Centers for Medicare & Medicaid Services – and the unique challenges of marketing these services to well-defined audiences.
Sarah interviews Paige Finn, Director of Marketing Program Operations at Accela, an industry leader in designing and delivering government software. Paige discusses working with clients to transition operational processes to digital, and the benefits of Accela's latest SaaS solutions.
Abby interviews John Jorgenson, Chief Marketing Officer at Cambium Learning Group. John and Abby discuss the importance of thoughtful brand messaging, and Cambium's focus on the Three Essential Elements to Education: Simplicity, Certainty, and Now. Cambium Learning Group owns a family of software and hardware brands serving students ranging from pre-kindergarten to adult.
Sarah interviews seasoned marketing expert Ron Grinblat. The two discuss helping clients build an emotional selling proposition using storytelling, and the importance of intercommunication and continued learning in marketing.
Abby interviews Kathy Neumann, Chief Marketing Officer at Rent, a platform providing apartment marketing solutions. Kathy and Abby discuss building a brand over time via careful messaging, and finding the right balance between analytics and creativity in marketing.
Sarah interviews Suna Gurol, Senior Digital Director at WE Communications, a global marketing and PR agency. Suna and Sarah talk about digital transformation, integrating technical tools for more seamless workflow, and the importance of understanding analytics, creativity and business collectively in marketing.
Sarah interviews Gabriel Desjardins, Director of Product Marketing in the Wireless Connectivity division of Broadcom. Gabriel talks about the challenges of marketing the latest features in cell phone technology, including the newest upcoming WiFi standard, WiFi 7. He also provides young professionals with advice about identifying tangible problems and innovating solutions.
Abby interviews David Drotos, Vice President, Head of Marketing at Equity Trust Company. David and Abby chat about audience demographics, customer persona building, and the importance of using data to optimize conversion funnels.
Abby sits down with Tirrah Switzer, Senior Director of Product Marketing at Community Brands. Community Brands provides a wide range of technology solutions for associations, nonprofits and schools, from member management to accounting. Tirrah and Abby discuss using tech power for good, and the importance of leveraging data and research when communicating with prospects.
Abby chats with Kim Swindle, Director of Marketing Performance Operations at Epic Games. They discuss content opportunities within the Metaverse, customer protection, and marketing analytics. Kim also emphasizes the importance of networking for any career path.
Abby interviews DeLu Jackson, Chief Marketing Officer at American security company ADT. DeLu and Abby discuss hiring for marketing roles, the talent pipeline, and the importance of providing team members with a positive work experience. DeLu shares about his team's current focus on developing its young generation of marketing talent, and provides some valuable advice to young professionals.
Abby interviews Art Siegert, Co-Founder, Creative Strategist and fractional CMO at 33 Anthem, an inbound marketing agency specializing in marketing, web, and design. Art and Abby discuss the importance of establishing a lead sales funnel, and using a customer-centric approach in all marketing efforts.
Abby sits down with Ben Hawken, Creative Marketing Director at GitHub. Ben and Abby discuss software development on GitHub and the platform's large and dedicated user base. Ben also shares insights about audience listening and the importance of authenticity in communications.
Abby interviews Jairo Garcia, Assistant Vice President of Global Brand Marketing & Media at Principal Financial Group. Jairo discusses the education and trust-building elements involved in the customer journey for Principal's target audience, and shares about his team's focus on storytelling and emotional appeal in its brand messaging.
Abby interviews Christine Rogers, Vice President, Group Manager, Media (Healthcare) at Ketchum. Christine tells Abby about her strategic corporate communications work in the pharmaceutical space, and provides insight about the importance of continued networking and professional learning.
Abby interviews Tim Keef, Chief Marketing Officer at UC-Irvine Division of Continuing Education. Tim chats with Abby about his diverse career journey, the unique challenges of marketing to working professionals, and how the pandemic has steered the division’s programs and marketing efforts. The takeaway? Pursuit of education is useful at every age.
Sarah interviews Stephanie Geno, Chief Marketing Officer at Innovid. Innovid offers television and digital advertising management and distribution services to large brands. Stephanie tells Sarah about InnovidXP, the company’s latest platform aimed to serve advertisers in today’s converged digital entertainment landscape.
Abby interviews Mark Jensen, Director of Product Marketing at business management software company Epicor. Mark tells Abby about his day-to-day work marketing Epicor’s portfolio of products, and shares insights about customer communication and relationship-building. Epicor provides ERP, CRM, SCM and HCM software solutions to businesses in a range of distributor and retail industries.
Sarah sits down with Tip Rose, Vice President of Digital & Print Marketing at Nationwide. Tip discusses leveraging customer data in order to improve messaging and digital consumer experience. He also shares about his experience leaning into the latest digital tools for improved customer insights.
Sarah interviews Dusty DiMercurio, Senior Director of Industry & Portfolio Marketing at Autodesk. Autodesk is a global leader in design and “make” technology across many industries, some of its software including AutoCAD and Fusion 360. Dusty talks with Sarah about his team’s current efforts to improve customer experience using data and research. He also provides insights about the importance of thoughtful, value-based content as a marketing tool versus traditional advertising.
Abby chats with Chris McFadden, Vice President of Communications and Marketing at Turner Construction Company. Chris tells Abby about the continued growth of the company, and speaks to the emphasis Turner puts on community, difference, and kindness. With a staff of 10,000 employees, Turner completes $12 billion of construction work on 1,500 diverse projects yearly.
Sarah sits down with Peter Walter, Vice President of Digital Marketing at C.R. Laurence Co., Inc. Peter chats with Sarah about CRL’s new website, streamlining the customer journey, and making valuable process changes to benefit the business. CRL is a global, industry-leading manufacturer of glass and glazing tools and equipment.
Abby interviews Mirko Mueller-Goolsbey, Brand Marketing Director at SAS, the largest private software company in the world. Mirko, a former Olympic athlete, tells Abby about his switch to marketing and his ongoing fascination with behavior insight. The two discuss multi-pronged marketing approaches in the B2B space, and the importance of discipline and consistency in sustaining a brand over time.
Sarah chats with seasoned marketing professional Anand Akela, Chief Marketing Officer at Acalvio Technologies, leader in cyber deception technology. Anand and Sarah discuss designing and executing go-to-market strategies, mapping out the buyer’s journey, and adjusting course based on targeted personas. Anand’s former roles include Vice President of Marketing at Nutanix and Vice President of Product Marketing at Tricentis.
Sarah interviews Paul Dobson, Head of Digital Services at Cloud Software Group. Paul chats with Sarah about CSG's robust brand messaging and social media marketing plans, and the wide range of software franchises they offers across industries. CSG supports more than 100 million users around the globe.
Abby interviews Stewart Chow, Director of Digital Marketing at George P. Johnson Experience Marketing. Chow tells Abby about designing consumer-driven experiences for brands, and pulling insights from CRM data to drive creative process. He stresses the importance of unleashing your creative value when you're working on a marketing team.
Abby sits down with Joshua Palau, Senior Vice President of Growth Marketing and Media at LendingTree, an online lending marketplace. They discuss the economy, making meaningful connections with consumers, and the importance of understanding business fundamentals. LendingTree is one of the nation’s largest online networks with 700+ lenders.
Sarah sits down with Suki Maxwell, Director of Marketing at Southern Glazer's Wine & Spirits. SGWS is the largest beverage distributor for wines, spirits, beer, and CBD products in the US and Canada. Suki discusses building relationships with suppliers and retailers, leveraging tech to increase output, and the importance of thoughtful brand storytelling via ads.
Sarah interviews Michael Mahoney, Senior Vice President of Marketing at Inovalon, a leading healthcare technology company. Michael and Sarah discuss the digitization of healthcare, the rational vs. emotional customer journey, and Inovalon's current rebranding efforts across digital platforms.
Sarah interviews Anne Murlowski, Director of Digital Marketing at business software provider Conga. Anne discusses paid media advertising, and the importance of communicating authentically with customers in order to perfect their software solutions.
Sarah chats with Steve Mudd, Director of Strategic Messaging and Content Marketing at NetApp. Steve discusses how the cloud data services industry has evolved in recent years, and shares insights about the need for persistence and creative courage in authentically telling a brand’s story.
Abby sits down with Gabe Mederos, Vice President of Social & Emerging Trends at global marketing firm Weber Shandwick. In his role, Gabe develops digital marketing and communication strategies for a wide range of clients. Gabe tells Abby about the importance of understanding target audiences deeply, and how he builds trust with clients.
Sarah interviews Cesar Recendez, Senior Director of Global Digital Marketing Operations at Experian. Cesar tells Sarah about the complex range of products Experian offers, and how his team translates those solutions into targeted brand messaging. He also discusses his team's current focus on redesigning web properties to support a better user experience.
Abby interviews Brian Rowley, Marketing Vice President at Panasonic. In his role, Brian seeks to understand his target audiences’ pain points and articulate how Panasonic provides tech solutions. He shares insights with Abby about building brand loyalty through authentic engagement and relevant content.
Abby sits down with Kristen Doherty, VP, Sales, Marketing and Communications at RBC Bank. RBC Bank provides services to Canadians within the U.S. Kristen tells Abby about her team’s focus on expanding their digital capabilities since the pandemic.
Abby speaks with Allison Hope, Vice President of Social Impact Communications at Mastercard. In her role, Allison leads all diversity, equity and inclusion communications globally. She discusses bringing authentic values to the corporate world, and the importance of recognizing when to listen to others for their expertise.
Abby sits down with Cosmin Ghiurau, Sr. Director of Marketing, Social & Content at Stride, Inc. In his role at the education company, Cosmin oversees channel marketing to support the wide variety of programs that Stride offers, from early school to adult learning. He shares with Abby about how Stride continues to ride its wave of growth post-pandemic.
Sarah interviews Krys Grondorf, Director of Communications at Verizon Business. In her role, Krys is responsible for communications on the B2B side of Verizon. Krys speaks about the powerful role technology plays in frontline communications throughout the public sector, and how Verizon acclimated to hybrid work culture during the pandemic.
Abby interviews Jason Stephenson, Director of Marketing and Communications for the North Central region of Stantec. Jason discusses empowering his team members, and shares about the self-learning that comes from truly putting yourself into your work, no matter what industry you're in. Stantec is a top-tier design firm with over 400 locations across the globe.
Sarah sits down with Nicole Beer, Chief Marketing Officer at Wilson Electronics. In her role at the country’s leading manufacturer of cellular signal booster technology, Nicole explains that she employs a wide array of strategies to more deeply understand customers during a time when folks are increasingly concerned about data privacy.
Sarah chats with Caryne Say, Founder of strategic marketing company Pype.ly. Pype.ly helps B2B companies improve their reach, reputation and revenue. Caryne tells Sarah about how she uses customer insights and key data points to generate winning strategies for clients.
Abby interviews James Honey, Director of Product Marketing at SailPoint Technologies. SailPoint is a leading company in identity security for both companies and government agencies. James chats with Abby about the importance of collaboration in successful business, and how his team uses brand messaging to drive home all that SailPoint offers to potential clients.
Sarah sits down with Avi Bhatnagar, Vice President of Growth Marketing at Metallic, a SaaS data protection service from software company Commvault. Avi tells Sarah about the solutions Metallic offers, and describes how his team stays in tune with trends and drives customer experience accordingly.
Sarah interviews Dave Savoy, Senior Director of Marketing at Internet Brands. Internet Brands is a media company providing web solutions to clients in the automotive, health, legal and travel industries. Dave and Sarah discuss brand messaging, the importance of metrics, and Internet Brands' current rebranding efforts.
Sarah sits down with Seth Temko, Chief Marketing Officer at PAR Technology. PAR is a leading global provider of POS software in restaurant and retail industries. Seth and Sarah discuss universal marketing, working with vendors, and customer psychology.
Sarah sits down with Kateri Benoit, Digital Marketing and Communications Director at Rice Business – Jones Graduate School of Business. In her role, Kateri oversees digital marketing and advertising efforts for the MBA program, with a large focus on target audience research. She discusses her responsibilities and emphasizes the importance of understanding the evolving digital landscape as a marketer.
Abby sits down with Regina Schofield, Director of Corporate Engagement & Education Outreach at Battelle. Battelle is a global research and development organization committed to the STEM fields. Regina tells Abby about the work she does helping clients secure program funding, and her current focus on the teaching staff shortage in America.
Sarah interviews Aaron Estabrook, Director of Digital Marketing and Emerging Media at OFS, a contract furniture manufacturer. Aaron tells Sarah about how he works to engage designers and provide them with a smooth customer experience. He also discusses the importance of clear, concise communication in successful content marketing.
Abby interviews John Lamb, Chief Marketing Officer at Elo Touch Solutions. Elo makes touchscreen displays, monitors, computers and components for businesses. John talks to Abby about making B2B sales at trade expositions, and the age of the cloud.
Cameron sits down with Hadassah Knight, founder of marketing agency Media Se7en. Hadassah’s agency serves clients in a wide range of industries, from healthcare to automotive. Hadassah shares with Cameron about her experience implementing Facebook Ads, and what it’s like to watch companies grow and transform as a result of thoughtful marketing campaigns.
Sarah sits down with Tim Chen, Senior Director of Web and Digital Marketing at A10 Networks, Inc. In his role, Tim oversees demand generation marketing efforts for a largely B2B audience. He shares key advice on using data to inform and support customers, and how to take advantage of Force Management’s “Value-Based Framework” in approaching sales.
Abby interviews Kirsten Hamstra, Director of Worldwide Social Marketing at Lenovo. Kirsten discusses the wide scope of tasks her marketing team is focused on daily, from brand engagement to education. She also shares insights about the importance of relationships and communication in successful brand growth.
Sarah interviews SJ Yun, Senior Director of Digital Strategy, Marketing & Branded Content at Daniel Gale Sotheby’s International Realty. SJ discusses the current real estate market, and how his team employs educational content messaging to reflect to audiences the great value of having a real estate advisor during these times.
Sarah interviews Brad Pittmon, Vice President of Product Marketing at Vtech. He shares with Sarah about his team’s focus on diversifying product lines, and the importance of marketing a product’s specific values in order to stand out among shelf competitors in brick-and-mortar sales.
Sarah talks with Christine Richin, Associate Marketing Director at S&P Global Market Intelligence. Christine shares insights on how her team has handled marketing and communications operations during the merger of two large companies. She also talks about how marketing is an integral part of any business’s strategy for success and how one element in particular is key.
Cameron talks to Skeet Black, the Head of Sales at Beacon Occupational Health and Safety Services, who has been in medical sales for over 20 years. In this podcast, he explains how marketing is simply telling a story with a purpose – and that defines how he sees how it interacts with sales.
Sarah talks to Sal Shaikh, the Vice President of Digital and B2B eCommerce Delivery for Covetrus, a global animal-health technology and services company that aim to empower veterinary practice partners to drive improved health and financial outcomes.
Sarah speaks to Shawn Goodin, the Global Director of Marketing for Technology and Analytics at Silicon Valley Bank. Shawn explains how his job is focused on founders getting what they need from a banking organization. He also discusses the role that data and analytics play in the world of marketing.
Sarah sits down with Jeff Harrell, Director of Content Marketing at Tyler Technologies. Jeff discusses the development of his young marketing team, and the importance of using storytelling tools in order to communicate the complex software solutions they offer to governments, courts, school systems and more.
Abby interviews Julia Estacolchic, Senior Director of Brand Marketing at Match Group, the company behind major platforms including Tinder, OkCupid, and Hinge. Julia discusses how her team stays in tune with target audiences and continually tailors technology to deliver the very best to dating communities.
Sarah interviews Alyssa Fox, Vice President of Channel Marketing at Alert Logic. Alyssa discusses how her content marketing strategy seeks to break the misconception that businesses should wait until they’re breached to invest in cyber security. She also describes her marketing team’s current focus on paid media and SEO, and shares insights about the importance of storytelling as a marketing tool.
Sarah talks to Otto Angulo, the Senior Director of Digital Marketing at Mount Sinai Health System, about the unique challenges of creating a digital marketing strategy in an area with a lot of competition and for the healthcare niche. Otto also shares how his team is working hard to reach patients in this “new normal” despite decreased funding.
Sarah talks to Paul Kuehn, Strategic Director of Marketing and Sales at ENGIE North America Inc., on how he ensures that his team builds a network through attending various events to ensure his company remains top-of-mind in his customers’ minds.
Sarah talks to Noel Benson, the Marketing Director at Placers. Noel discusses how marketing is the single most important field in the marketing and communications (mar-comm) space following the COVID-19 pandemic. She also talks about how important it is to build trust with your audience through your messaging.
Sarah speaks to Josh Gillick, the Creative Director of Global Brand Studio at Webex, a leading provider of cloud-based collaboration solutions which includes video meetings. Josh explains how more often that not, simplicity is key in all his marketing endeavors.
Sarah talks to Penny Hill, the Director of Marketing Operations at Khoros, whose job is to run the "factory" behind marketing for companies that are in the enterprise B2B space. Penny shares important advice on maintaining work/life balance and productivity in the extremely busy, ever-changing field of marketing.
Sarah interviews David Sim, Director of Marketing, Business Management and Operations at BMC software on this episode. In his role, he oversees all the marketing functions of managing the company’s sales pipeline and monetary spend for demand generation. David shares his insights into why the old “4 Ps” of marketing are outdated and why a new, flashy tool won’t do much without straightening out company processes first.
In this conversation, Sarah speaks with Daniel Johnson-Ederra, Director of Segment Marketing, Altice USA. Daniel’s role is to find and connect with new market segments, primarily Hispanic communities, who can benefit from quality, reliable Internet and mobile services. His insights in this episode teach digital marketers the importance of tailoring the message to the customer to reach new markets.
Sarah sits down with Gautier Caland, Senior Director of Marketing and Innovation at Group Indigo Canada. Despite being in the very traditional, “dinosaur” industry of parking services, Gautier walked us through some innovative digital marketing solutions. With the examples of introducing a parking app and making way for EVs, Gautier’s experience shows there is a lot of room for digital marketers to bring exciting changes to any industry.
In this episode, Sarah interviews Mark Gaydos, Chief Marketing Officer of CalAmp. CalAmp provides software and hardware solutions to companies that want to protect their vital moving assets such as cargo and vehicles. In his role, he works closely with the sales team to ensure that marketing is serving them and helping them succeed. Here he shares insights on why alignment between departments is important and how to use your “20%” differently to beat competitors.
Sarah talks to Heather Schreiber, the Director of Marketing at Advanced Drainage Systems about how she drives marketing strategy for a sacred resource — water — that surprisingly isn’t always top-of-mind.
Sarah sits down with Cynthia Cabrera, Director of Marketing at America’s Incredible Pizza Company. Cynthia shares the unique challenges of marketing at a seasonal business with a defined “peak season” and “off season.” She specifically talks more about how to be productive with a limited budget and how to find the balance between what’s best for the company and what’s best for customers, noting that being flexible and adaptable is a must.
Sarah talks with Max Mogil, Regional Vice President of Sales at Partnerize. Max shares more about how the pandemic has changed the way businesses like Partnerize get leads. He talks about leveraging paid search and paid social opportunities and choosing the right timing, messaging, and channel to focus your efforts. Max also shares great advice on targeting the right customers.
Sarah talks with Lisa Greene, Director of Marketing, Public Relations, and Customer Experience at Arvig. Lisa shares more about finding new, innovative ways to reach Arvig’s customers and increase brand recognition. She talks about the methods that work well for Arvig, and she also shares some great words of wisdom for digital marketers.
Abby talks with Lauren Abernethy, Vice President of Marketing at the Braves Development Company. Lauren shares about how she and her team are working to reach their highly diverse target audience in different ways. She also talks about the unique challenges and rewards that come along with marketing to such a large audience and meeting their needs and wants.
Sarah talks with Benjamin Kitzinger, Director of Marketing Design & Multimedia at Altium. Benjamin some of the unique aspects of Altium’s industry and shares some of the insights that he has realized during his time with the company. He talks about how his team’s video production and multimedia efforts support the company’s goals and reach their target audience effectively. This episode is a must listen for any marketer wanting to include more multimedia channels in their strategy!
Sarah talks with Roberto Santos, the Global Executive Director of Digital Marketing, at Sealed Air Corporation, about how his organization is undergoing an incredible digital transformation, which requires new approaches to marketing efforts as well as a shift in mindset.
Sarah talks with Jim Cahill, Chief Blogger and Head of Social Marketing at Emerson Automation Solutions. Jim shares his journey from engineer to sales to marketing and the knowledge and insights he’s gained along the way. He also talks about building your personal brand, which is especially important in a high-turnover market.
"Marketing is telling the story you want to tell, using emotion."
Cameron talks with Skeet Black, Head of Sales at Beacon Occupational Health & Safety Services (https://www.linkedin.com/in/lester-skeet-black-17379315/) about how marketing should treat the sales team and vice versa. Using everything from snow machine wrap stories to the superbowl, Skeet shares examples of how to tell that story right as well as some crucial do's and dont's for sales (hint: don't make your own fliers).
Sarah talks with Jack Pham, Director of Digital Marketing at Service Champions Plumbing, Heating & AC. Jack discusses the digital marketing platforms he relies on to run effective campaigns, and he shares some insights into how to build a healthy digital marketing “ecosystem.”
Sarah talks to Jack Speyer, Director of Marketing Operations and Analytics at Iron Mountain. Jack shares his advice on finding vendors to work with and on optimizing lead generation to drive volume in his sales pipeline.
Sarah talks with Alexis Kushner de la Peña, Director of Product Marketing at Salesforce. Alexis shares about how she and her team create impactful marketing moments. She also talks about how working remotely has changed the way she builds her team’s culture and how to succeed as a new marketing professional.
Louis Gonzalez talks with Denise Garcia, Digital Marketing Technical Expert at Thinkful. Denise talks about being a lifelong learner and why it's so important for digital marketers to have this mindset. She also discusses having empathy with your audience and coworkers alike, as well as why seeking out a mentor is so beneficial.
Sarah talks with John Busby, Chief Marketing Officer at Centerfield. John shares his insights on the importance of good content and how to incorporate effective content into your digital marketing efforts. He also shares his insights on how happiness at work can positively impact your overall happiness and success.
Sarah sits down with Richard Dumas, Vice President of Product Marketing at Five9. Richard talks about positioning new technology so it’s easy for potential customers to understand and relate to. He also discusses how understanding your target buyer is crucial to running a successful campaign and how creativity comes into play as well.
Sarah sits down with Lynne Capozzi, Chief Marketing Officer at Acquia. Lynne talks about how important your brand is and why it’s worth investing in it. She also discusses getting your customers to talk to each other and initiatives to help customers spread your brand’s message. Lynne also shares advice for incoming marketers.
Sarah talks with Rhiannon McVey, Digital Marketing Director at Oswego Creative, about how outsourcing and networking is crucial to success. She talks about how business owners can get started with their social media plans and why it’s a good idea to seek out – and invest in – expertise.
Sarah talks with Ben Kuikman, Associate Vice President of Digital Marketing at All Campus. Ben dives into the psychology of decision-making and scenarios that have guided him to make the best decisions over his career. He also shares the importance of asking questions and how staying curious will help you get ahead in your marketing efforts.
Sarah talks with Dipesh Mukerji, Senior Director of Product Marketing at Cisco AppDynamics. Dipesh discusses recent changes in digital marketing, and how mass layoffs and budget cuts have forced companies to think strategically about their marketing budget. He also dives into how having a “hypothesis” could help companies better serve their customers and utilize their budget effectively.
Sarah talks with Jay Rice, VP of Digital Marketing of Bottomline Technologies. Jay discusses the "attribution equation" and the impact it has on the sales funnel and digital marketing. He also emphasizes how combining a great product with great marketing is a winning formula for success.
Sarah talks with David Sanepour, Senior Marketing Director of Digital Marketing at World System Builder. David works on leading people to financial literacy, by helping them understand how their money works and how best to use it. He also shares the importance of taking ownership of the future through increasing access to financial knowledge.
Sarah talks with Brandon Smithwick, Chief Digital Marketing Strategist at iBrain Web Marketing. Brandon talks about his experiences and most valuable lessons learned from working in the digital marketing field over the last 10 years. He also gives his best advice for people looking to transition into this ever-evolving market.
Sarah talks with Ron Vatalaro, Director of Digital Marketing & Advertising at Go Design Plus. Ron covers the importance of communication in the digital marketing world and keeping up to date with the latest technology. He also shares tips on how a healthy work/life balance will help your team achieve its objectives.
Laurie (O'Hara) Roberts talks with Cameron Robinson about what makes social media effective when marketing to high schoolers. The secret? Use students to create that content. Laurie even shares examples of campaigns that worked surprisingly well AND an example of what NOT TO DO when engaging students on Instagram and TikTok. Listen to the end to hear all the goodness!
Sarah talks with Max Mogil, Regional Vice President of Sales at Partnerize about paid search and the importance of getting in front of the right person at the right time. He talks about always learning and really mastering your craft.
Sarah talks with Justin Levy, Director, Social & Influencer Marketing at DemandBase about keeping up with industry standards and taking advantages of those changes. He speaks about having faith when it comes to building your brand and having your own personal success.
Sarah talks with Edward Andrewlevich, Vice President, Director of Analytics and Marketing Automation at WSFS Bank about the evolution of tech and digital experience within the banking world. He gives amazing advice about how to be successful as someone coming new into this field.
Sarah talks with Michelle Black, Digital Marketing Director at Virtuosi VR & Quality Executive Partners about not just selling your product but also educating the industry. She speaks about building content and nurture streams and the need for all to make the engine work.
Sarah talks with Darius McDougle, VP of Digital Marketing at Antenna about the barriers to adoption for niche organizations. He also gives insight and examples of how advertising its very omnichannel.
Sarah talks with Kacy Maxwell, Executive Marketing Director at Ramsey Solutions about how they decided to shift their focus on using digital products to drive business differently. He gives insight into why soft skills are so important for the success of the business.
Sarah talks with Brandon Lilly, Senior Brand Director & Digital Marketing Strategist at Madwire Marketing 360 about the importance of learning the investment in time. He also talks about how to make minor adjustments to empower and better serve the clients.
Sarah talks with James Schoen, VP of Digital Product Marketing at Customers Bank about leading with empathy while also focusing on data. James speaks about measuring ROI in the short-term vs long-term.
Sarah talks with Michelle McNally, EVP Digital Marketing at BoxCrush about having a unified presence and streamlining. She speaks on having a website that accurately represents your brand and having it translate across other platforms.
Sarah talks with Michael Venidis, Vice President of Digital Marketing at RYNO Strategic Solutions about how it is crucial to spend time on digital advertising like paper click and ads. He talks about SEO and all the components involved when dealing with home services marketing specifically.
Luis talk with Christy Williams, Senior Vice President of Sales and Marketing at Highway Transport Logistics Inc. about building infrastructures through CRM to see what's happening in real time. Christy shows that building a culture at work will really empower new people in the field to represent the brand positively.
Luis talks with Robert Burns, Director of Marketing & Digital Media at Sunnking Inc. about an increased user engagement across a variety of media outlets both locally and nationally.
Luis talks with Antonia Kasparek, Head of Digital Marketing at AVEVA about how important it is to listen and talk to your customers. She goes into detail about how she creates a personalized experience for each client!
Luis talks with Dylan Jones, VP of Digital Marketing at MaryRuth's talks about going back to basics. Dylan also talks about finding what you're most passionate about.
Luis talks with Jacob Rouser, Director of Digital Marketing and Demand Generation at Skience about honing your focus in on storytelling. Jacob also talks about measuring success through having a laser focus on retention.
Luis talk with Erin Coate, Director of Marketing, Demand Generation at Oversight about the importance of revamping your digital strategy and optimizing content to drive success.
Luis talks with Monique Lesser, Digital Strategist at Evonik about customer journey mapping and it's importance as well as setting smart goals.
Luis talks with Kelsey Stevenson, Director of Marketing at Ally Logisitics about the concept of establishing a smashable brand. She also talks about embracing that spirit of being a lifelong learner.
Luis talks with Drew Hawkins, Director of Digital Marketing at Womble Bond Dickinson about the relaunch of their CRM, and how they re-platformed their automation in email.
Luis talks with Kaylee Edmondson, Director of Demand Generation at Brightwheel about figuring out what the next big thing is and taking advantage of it
Luis talks with Emily Bendig, Digital Marketing Manager at Community College of Alleghany County about the organization and look of your brand.
Luis talk with Lachlan Brown, Digital Marketing Director at Search Discovery about how data and technology are the future.
Luis talks with Sara Graciano, Global Digital Marketing Manager at Thermo-Fisher Scientific about a customer-centric approach and speaks on the continuation of learning and testing.
Luis talks with James Green, Global Marketing Leader at SUEZ - Water Technologies & Solutions about his seven step strategic marketing process that builds value for the client.
Luis talks with Kim Boland, Director of Digital Marketing at Morgan Properties about nurturing leads and about removing yourself from an environment that impedes on your ability to grow and learn.
Luis talks with Steve Morales, Marketing Strategist & Founder at Loudley sheds some light on how he is currently measuring success through Google Analytics and how to apply marketing techniques to all demographics.
Luis talks with Evan Herron, Digital Marketing Director at NSM Insurance Group about personalization and finding commonality with the client. He talks about not setting up tests outside of what your assumptions are.
Luis talk with Malinda Mcnutt, Digital Marketing Manager at Coldwell Banker Heritage about having a good foundation and staying consistent with your own strategy. She also speaks about hitting the right audience at the right time.
Luis talks with Adam Smartschan, Chief Strategy Officer at Altitude Marketing about having passion regarding technology democratization. He also speaks on recognizing the bigger picture when considering what the client needs.
Luis talks with Jasmine Penny, Senior Lifecycle Marketing Manager at DonorsChoose about keeping your flexibility while staying on top of industry marketing trends. She also talks about the benefits of storytelling and content marketing.
Luis talks with Paul Shearer, Account Executive at Wealth Engine about the use of organic marketing tools to focus attention on the brand. He talks about the importance of staying in touch with the client to build up the image of the brand.
Luis talks with David Sullivan, Marketing Strategy & Product Launch Manager at Subaru of America about how to ensure energy efficiency for consumers with attention to fuel economy especially with the events happening globally. David talks about his experience in the Marine Core, and how it has helped him achieve success today.
In this episode of the Digital Marketing Master podcast, Urja Dave speaks on her ability to advertise on a more personal level to engage with customers and appeal to them through cultural aspects unique to them.
In this episode of the Digital Marketing Master podcast, Becky Kirkwood goes in depth on her experience helping homeowners create the perfect residence through her experience at Royal Building Products.
In this episode of the Digital Marketing Master podcast, Tamarah Usher talks on the power within the blockchain, and what it means to challenge your own worldview to move forward in improving a marketing skillset.
In this episode of the Digital Marketing Master podcast, Jim Merk explains the power behind brand marketing and the appeals that it possesses when it comes to providing quality eye wear to a vast range of age demographics.
In this episode of the Digital Marketing Master podcast, Roy Sexton speaks acutely on the interactions between lawyers and legal marketing teams on the forefront of his work at Clark Hill Law.
n this episode of the Digital Marketing Master podcast, Gabbi Payne speaks on her background as a founder and brand strategist with the steps needed to be taken to set the foundations of a powerful business through consistent strategic planning and growth.
This episode of the Digital Marketing Master podcast showcases Bridget McMullan, Director of Product Strategy at Anthem, Blue Cross + Blue Shield, and the power behind data metrics to appeal to the proper demographics in her role as a product strategist.
In this special episode of the Digital Marketing Master podcast, Judy David, Associate Director of Custodial Operations at the University of Delaware, discusses her role in taking on the plague that has afflicted us for the past two years, COVID-19, and her adaptability in maintaining strong community values for the well-being of both faculty and students alike there.
In this episode of the Digital Marketing Master podcast, John Penney, Co-founder of Elemental Content, discusses his experience in the world of media and entertainment with information as to the challenges and feats needed to overcome and transform into a true powerhouse on a global scale.
In this episode of the Digital Marketing Master podcast, Richard speaks on the ability of his company, Kensium Solutions, to push forward with technology and become stronger by tapping into new platforms of social media and provide customers with new insight on the trends of the future.
Gabbie speak with Sarah Fruy, Director of Partner Marketing at Pantheon Platform. Sarah emphasizes the importance of constantly staying up on change and making your platform accessible to everyone. She encourages listeners to be an advocate for their own success and hard work.
Gabbie speaks with Janice Dru-Bennett, Senior Enterprise Experience Strategist at Nextech AR Solutions. Janice gives listeners insight into the world of Augmented Reality and what is coming next. She is a true inspiration for the world of entrepreneurship, working full time and running her own business at night.
Gabbie speaks with Ben Armengolli, Demand Generation Marketing Manager at Lumin Digital. Listeners get a chance to dive deep into the trenches of what works and doesn't work in the Marketing world through Ben's analogies and exceptional advice. He thinks of marketing as a creative science and that you need to create hypotheses and test data in order to produce the best outcome.
Gabbie speaks with Michelle McConnico, CMO and Founder of MuvaShip Marketing. Michelle talks about the many milestones and triumphs that led up to her creating her own successful marketing company. She encourages listeners to keep learning, utilize storytelling, and be on top of the various social media platforms.
Gabbie speaks with Sarah Fedele, Director of Communications and Marketing at the American Heart Association. Sarah encourages listeners to go the extra mile in building and maintaining meaningful relationships. She emphasizes the importance of checking in and taking control of your health to be the best version of yourself that you can be.
Gabbie speaks with Maddie McGill, Director of Marketing and Promotions at Capitol Broadcasting Company. Maddie shares her experiences of creating content that engages audiences and involves the community. In the age of digital platforms she encourages listeners to be their own journalists and create stories to share.
Gabbie speaks with Dana Shirlen, Director of Email Marketing at Optimove. With the IOS 15 Apple update rolling out at the end of September, Dana talks about her team's strategies and plans to combat the effects Apple is implementing on personal emails
Gabbie speaks with E.J. Rickey, Vice President of Marketing at Diversus Health. E.J. talks about the taboos surrounding mental health and how it is important to maintain a healthy mindset. He elaborates on the re-branding process of Diversus Health and how to include your community into shaping an effective and impactful brand
Gabbie speaks with Tori Young, Director of Global Brand Strategy at Thermo Fisher Scientific. Tori talks about the big strides Thermo Fisher Scientific is making towards COVID and COVID testing within schools. She also emphasizes the importance of strategy in the marketing world in order to build an effective and authentic brand.
Gabbie speaks with Aaron Aguirre, Creative Director at Rangel Renewables. Aaron talks about the triumphs and tribulations of being a start up in the huge wind energy market. Just like Aaron he encourages listeners to be flexible and to not limit themselves to what is in their job descriptions.
Gabbie speaks with Lindsay Issler, Brand Director at CBS. Lindsay talks about the constant marketing changes happening in the entertainment industry; from utilizing influencers, captivating audiences in a post pandemic world, and upcoming content happening over at CBS.
Gabbie speaks with Caroline Smith, Senior Director and Creative Analytics Lead at Havas. Caroline talks about building a meaningful brand purpose for clients with a unique and authentic approach. She also emphasizes the importance of collecting and analyzing data to help brands establish a niche in the market that works and attracts consumers.
Gabbie Speaks with Joe Crosby, Director of Marketing at Upperline Health. Joe gives insight to the marketing side of the healthcare industry and how to target a specific audience from an educational standpoint.
Gabbie Speaks with Justin Bartek, Marketing Director at JINYA Holdings. Justin speaks about his challenges and accomplishments of marketing in the restaurant industry during the pandemic. He emphasizes the importance of authenticity when branding and the importance of marketing yourself locally.
Gabbie talks with Cheryl Browne, Creative Brand Manager at W.M. Jordan Company. Cheryl celebrates Women in Construction Week and touches on their achievements and how W.M. Jordan Company commemorated those women in the construction industry. As Creative Brand Manager she speaks on the importance of adding value to a brand.
The Digital Marketing Master is back! Join Gabbie as she talks with Pete Sena, CEO and Chief Creative Officer at Digital Surgeons. Pete speaks on his experience in the Digital Marketing world, the importance of mental health in today's environment, and utilization of multiple social media platforms to engage a wide variety of consumers. An ever-curious man, Pete emphasizes the cruciality of seeking new ways to learn and grow.
Barbara talks with Quinton Harris, Area Manager at Bank of England Mortgage. Quinton re-contextualizes the way people view the process of purchasing a home, and how sometimes, numbers can't measure everything.
Barbara talks with Marc Calamia, Senior VP of Production & Innovation at BBDO Atlanta. As a producer Marc shares with us the many unconventional ways that a story can be told, from a simple video to a truck full of bacon, driving across the United States.
Joseph talks with Naomi Synstelien, Online Marketing Manager at Cyber Power Systems (USA), Inc. Both from artistic backgrounds, they discuss the importance of working in spaces that will spark your creative side and be able to apply that to your work.
Joseph talks with Chris Hann, Sr. Manager of Marketing and UX at GDC IT Solutions. Chris advises that while having a clear, realistic goal is important, it is also important to make reaching that goal a flexible learning process.
Joseph talks with Hunter Hoffmann, VP of Brand and Creative Marketing for AmTrust Financial. Hunter shares where he draws inspiration from, and how to use data in developing ideas.
Cameron talks with Steve Lundin about how his background in journalism enabled him to understand the importance of making connections on the platforms that will host you, and knowing your place in the grand scheme of marketing. Steve lends his wisdom that in order to truly succeed in communications and marketing, you must hold yourself accountable to learning and setting new goals.
Christian Costa is a digital marketing that cut his teeth during the digital revolution. He's been fortunate enough to experience the PC revolution. Along with the industries, technologies, and platforms that have come ever since. As an early adopter, Christian got started working with Internet technologies early on. First as a hobby, and then as a full time career. His experiences include email marketing, social media marketing, eCommerce, SEO, SEM. He also knows a bunch about too many other buzzwords and acronyms to list.
Currently, Christian is the Vice President of Marketing for The Outdoor Group. In his role, Christian oversees the marketing efforts for ten brands in the archery and bowhunting space. He has built an internal team that he is incredibly proud of and loves working closely with them on a daily basis.
In this episode of the Digital Marketing Master, Joseph talks with Dina Wolfman Baker about making tough decisions, winning confidence, and the importance of continuously improving skills from college.
Maggie McClain, VP of Communications and Lead Analyst for Banner Public Affairs in
Washington, District Of Columbia
Joseph talks with Carissa Townsend, Associate Vice President of Marketing at LPL Financial