The main focus is to produce a podcast that builds authority. 

To do that, you need to pay close attention to format and schedule, finding and inviting guests, and the actual production of the show. 

Join our episode today as we cover these critical steps in planning.

Transcript, with all resources mentioned, can be found in the Authority Marketing Playbook.

Topics Covered and Their Timestamps:

Podcast Production (00:32) Show format (00:48) Examples (01:01) Scheduling (01:16) Inviting guests (01:40) Creating the show (01:58) Software (02:11) Schedule (02:25)

How to promote authority-based content (02:48)

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