Fully immersing himself in learning LinkedIn and social media strategies, Scott Aaron quickly gained traction as a leader in generating big results for other entrepreneurs, online business owners, and business coaches. As a Connections Expert, Scott is passionate about helping fellow entrepreneurs achieve success while building their own network organically and without complicated and costly marketing tactics. His strategic approach to teaching others how to create wealth online is a game-changer when it comes to competing in a saturated digital world. Let’s jump right into this episode as Scott talks about why you absolutely need to be leaning into this platform and how to leverage it to break out of the overcrowded market! Things you will learn in this episode: [00:01 - 04:38] Opening Segment I introduce today’s guest, Scott Aaron LinkedIn leads generator Social Media coach Scott breaks down a bit why we should pay attention to LinkedIn as entertainers The highest organic generation platform Leveraging LinkedIn for ‘Edu-tainment’ Leaving people better, and connecting with humans
[04:49 - 14:59] The Power of the Platform; Breaking Out of the Crowd Scott talks about why LinkedIn has more power than other platforms Being a Salmon among small fish Going against the grain Giving an advantage to carve out a new path How it works Your profile 200-300 words Call to action 2-3 sentence description of your experience Build of your network Relatable connections Messaging Mention the person’s name A body that connects - support, leave CTA
[15:00 - 22:01] You Have to be the One to Ask The power of asking No business is built without an ‘ask’ Don’t be afraid to ask You’re not designed to do it alone From fans to family Creating tribes People want to do things together Don’t just post and pray Get into the game Connection and collaboration
[22:02 - 32:48] Translating from Business to Entertainment Getting the commercial gigs Reaching out to producers Content creation Examples Why you should be educating How your self worth is affecting you Don’t wait till you ‘make it’ to start Designed to impact someone Leveraging your knowledge and skills Giving more than you take Bring something different to the table You are a human being first above all else Lean into you ‘And’
[32:49 - 37:57] Closing Segment Scott talks about building your organic reach Getting seen and heard The number one thing to success on LinkedIn Video content The importance of consistency How to reach out to Scott Links below Final words
Tweetable Quotes: “It’s become one of the top platforms for content creators because LinkedIn has the highest organic engagement, highest organic visibility, and the highest organic reach on social media right now.” - Scott Aaron “You can become that trailblazer, you can become that foremost educator, that authoritative figure in that space that you’re in. It’s just, people need to learn exactly, conceptually how it works.” - Scott Aaron “One of the greatest things that’s helped me in my journey… is we are not afraid to ask for help.” - Scott Aaron
Resources Mentioned: https://www.thetimetogrow.com/expertauthority (thetimetogrow)
You can connect and engage with Scott on https://www.linkedin.com/in/scottaaroncoach/ (LinkedIn) and https://www.instagram.com/scottaaronlinkedin/?hl=en (Instagram). Be sure to visit https://scottaaron.net/ (https://scottaaron.net/) to learn more and reach out.
You can connect with me, Jesse Paul, on https://www.linkedin.com/in/jessepaulsmith/ (LinkedIn), https://www.facebook.com/mycreativedistrict/ (Facebook), and https://www.instagram.com/worldwide_dancechallenge/ (Instagram) or email jesse@mycreativedistrict.com. Check out...