In this episode, I talk to Jeffrey Mack, VP of Marketing at Agility.

We talked about a creative direct mail ABM campaign he ran during his time at LinkedIn to 250 targeted accounts to drive new business - all inspired by Taylor Swift.

This episode of a new micro-series under the B2B Better umbrella, Breaking B2B, showcases creative marketing and sales campaigns executed by people in the trenches, actually doing the work - all in 10 minutes or less.

Listen here:

• On the website

• On Spotify

• Or Apple Podcasts

• You can listen on any other podcast directory too.

PS:

I’ve started a strategic marketing consultancy firm called B2B Better.

Want to book a free, no-strings-attached strategy call? Just click this link.

Or visit my website at www.b2b-better.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit b2bbite.substack.com