In this episode, I sit down with Ronak Ganatra, VP Marketing at GraphCMS.

We covered a topic everybody working in technology needs to understand - developer marketing. From what personal characteristics of developers should influence your strategy to the most effective channels in reaching more technically-minded buyers, this episode is a masterclass in building trust with a hard-to-win-over audience segment.

Ronak also shares his advice for non-developer marketers who are tasked with creating technically-focussed content.

You can follow Ronak on Twitter here.

Visit his website here.

Or check out his community for developer marketers here.

Thanks to my friends at Remote for sponsoring this episode. Any company that helps companies unlock the global remote workforce is one worth keeping an eye on.

Check out their website here.

Have you seen my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Also, follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.

This episode is sponsored by Remote.