In this episode, I sit down with Amanda Natividad, Marketing Architect at Sparktoro.

We had a great, free-flowing conversation on everything from breaking into marketing as a career, the blurring lines between B2C and B2B marketing and how to create high-value content programme.

Amanda and I also dived into the role of the conventional marketing funnel and why measuring leads may be a distraction from answering the question - is marketing making an impact?

You can follow Amanda here.

Thanks to my friends at Remote for sponsoring this episode. Any company that helps companies unlock the global remote workforce is one worth keeping an eye on.

Check out their website here.

Have you seen my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Also follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.

This episode is sponsored by Remote.