Flying solo this episode.

I talk about the antidote to curing marketing departments that are risk-averse, creatively stunted and ill-equipped to handle evolving B2B buyer behaviours - more creative goal setting. 

This episode is a must-listen if you're obsessed with generating demand for your company tomorrow, not just capturing what exists today. 

Have you seen my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Also follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.