In this episode, I sit down with Grace Baldwin, Content Strategist.

We dived into her work on building an enterprise-scale funnel framework at Hiber. Built according to Eugene Schwartz's copywriting classic '5 Stages of Awareness', this episode is a must listen for B2B professionals looking to create a content system that nurtures leads so they're ready for sales.

You can follow Grace here.

Thanks to my friends at Chili Piper for sponsoring this episode. Any company that helps B2B marketers capture more of the 60% of leads that never convert is one to keep an eye on.

Check out their website here.

Have you seen my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Also follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.

This episode is sponsored by Chili Piper.