In this episode, I sit down with Jorge L Soto, Head of Content & Community at Reprise.

We dived into a marketing discipline I'm the least familiar with but most eager to learn - product-led growth. Jorge went back to the basics to explain the core components of a PLG strategy, how it can complement more traditional inbound/outbound marketing efforts, and why marketers should get cosy with their product teams to have the best chance of success.

This episode is a must-listen for B2B professionals who want a 101 on product-led growth.

You can follow Jorge here.

Thanks to my friends at Chili Piper for sponsoring this episode. Any company that helps B2B marketers capture more of the 60% of leads that never convert is one to keep an eye on.

Check out their website here.

Have you seen my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Also follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.

This episode is sponsored by Chili Piper.