In this episode, I sit down with Ethan Beute, Chief Evangelist at BombBomb.

We dived into why video is the most effective medium to convey a one-one/one-to-few marketing message,  how to equip your colleagues to produce their own high-quality videos and why marketers should focus on the unscalable when building a video strategy. 

Ethan also shares his tips on how to convince sceptical sales colleagues to get in front of the camera - which I can tell you, is really, really hard.

This episode is a must-listen for B2B professionals who want to make video a core part of their prospecting strategy.

You can follow Ethan here.

Thanks to my friends at Chili Piper for sponsoring this episode. Any company that helps B2B marketers capture more of the 60% of leads that never convert is one to keep an eye on.

Check out their website here.

Have you seen my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

Also follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.

This episode is sponsored by Chili Piper.