In this episode, I sit down with Eric White, Founder at Revealed.

We talk about Jobs-to-be-Done - a framework for categorizing, defining, capturing and organizing the inputs that are required to make innovation predictable - how it can be applied to marketing, and how it was used by a B2B sleep technology company to avoid a product launch catastrophe. 

You can follow Eric on LinkedIn here.

And learn more about JTBD here.

Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks?

And follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.