This episode is brought to you by my free masterclass, Bossy. Summer School:How to DIY a bold brand voice + cheeky copy, so you can stand out, sell out, sound like you + save loads of time. It's going down Thursday 2 December @ 10am (AEDT)! Register here or via https://www.bossycopycollege.com/summerschool.Introducing Bad Cookie, the inappropriate brand I built for Bossy. Copy College, and an example of what happens when I do whatever the f*ck I want when it comes to brand voices and copy.

I created Bad Cookie for Bossy. Copy College only, but seeing as he’s already got a bit of a fanbase, I couldn’t help but share a bit about him, and how I built the very bold character that he is — and then brought that character to life through words.

In this episode, I cover:

  • How I came up with the Bad Cookie concept
  • The creative exercises that developed the voice
  • Brainstorming word + phrase banks
  • Bad Cookie's fun About Us page (+ dating profile!)
  • Writing welcome emails in character
  • Using content themes + caption formulas
  • Examples of Bad Cookie's Insta captions
  • Attention-grabbing unboxing copy

For a complete step-by-step of Bad Cookie's About Us page, head to bossycreative.com to download the Can I Get Your Attention? workbook, which shows you how to create a non-boring About Us page in 4 steps. Just like Bad Cookie.

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