What is a "pixel-less" ad campaign? On today's episode, Kasim talks to Depesh Mandia, a wicked smart Facebook ads expert and the founder of SM Commerce. They discuss a new way of running ads - what Depesh calls PTSD. If you've been running Facebook ads for the last 12 months, you've probably encountered a Pixel-less Traffic System Design (PTSD). This is essentially an ad formula that doesn't need pixel tracking. And when you don't need pixel tracking, iOS14 isn't an issue anymore.
Listen in to learn how you can use a "pixel-less" ad campaign to generate greater control, visibility, and accuracy in your ads - as well as better retarget your ideal clients without necessarily taking them out of Facebook.
IN THIS EPISODE, YOU'LL LEARN: The "pixel-less" ad campaign This week's nugget: How to use Facebook's built-in reporting tool The loss of data as a result of the iOS 14 update A content-first approach to marketing Why you need to stop taking people out of Facebook The best way to learn about ads: spend your own money on ads How to consistently feed the algorithm with good data Depesh's definition of a good ad
Links and Resources: https://www.smcommerce.com/lander-smc43565707 (Smcommerce.com) https://depeshmandalia.com/bpmmethod/ (Depeshmandalia.com) Connect with Depesh on https://www.linkedin.com/in/depeshmandalia/?originalSubdomain=uk (LinkedIn) https://tiereleven.com/ (Tier 11) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic Website) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter
OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! Get Conversion Optimization Superpowers Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics! https://perpetual-traffic.captivate.fm/conversion-fans (Conversion Fanatics) Reclaim 5-10x More Abandonment Revenue with Retention.Com Trigger 5-10x more browse, product, and cart abandonment Email and SMS flows by unlocking the power of Identity. https://perpetual-traffic.captivate.fm/retention (Retention.com)