Do you need an expert analysis of your ad account and creative strategy? Talk to us at https://www.tiereleven.com/apply
Are your ad campaigns competing against your own business? I’m breaking down why one insurance platform was paying $150 per lead while competitors were paying just $30. The problem wasn’t the ads. It was how the ads were structured.
We’ll analyze an AI-powered insurance SaaS platform with hundreds of agents running fragmented campaigns across Meta, Google, and other channels. I’ll walk you through the strategic changes we’re implementing, like building a creative strategy around specific customer avatars.
I’ll also show you why centralized media buying, stronger creative hooks, and smarter lead distribution can transform a scattered advertising system into a scalable growth engine. If you’re managing lead generation, paid media, or a multi-location sales organization, this is your blueprint for building campaigns that actually scale.
In this episode
Why identical products can have wildly different cost per lead
How agency black boxes increase cost per lead
Why fragmented ad spend triggers Meta auction competition
The minimum ad budget Meta actually needs to learn
How niche avatar targeting can double or triple performance
The Rolex franchise model for consolidating ad accounts
State-level targeting versus city-level Meta Ads
Using round-robin lead distribution to stop agent cannibalization
Why programmatic and CTV are the next layer after Meta
Mentioned in the Episode:
High-End Pet Brand Case Study: https://perpetualtraffic.com/podcast/episode-801-from-2-5m-to-4m-a-month-ad-spend-barely-changed-heres-why/
Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite
Partner With Tier 11 Marketing Experts: https://www.tiereleven.com/apply
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Mentioned in this episode:
https://perpetualtraffic.com/advertise-with-us/
https://perpetualtraffic.com/advertise-with-us/
https://perpetualtraffic.com/advertise-with-us/