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CPAs look awful, so you pause the ads, and then revenue drops across channels. That’s not you. That’s the new reality of Meta Andromeda and the GEM-style ecosystem where “underperformers” can be the very ads feeding your whole business.
John Moran is back to help us break down why cost per result and conversion columns can completely derail your decision-making. We walk through a real example where shifting spend away from a core set of ads didn’t just hurt Meta; it dragged down Amazon, Google, and everything else.
Stick around to learn how we analyze ads by spend, identify themes the market is responding to, and only layer in conversion data after we’ve found the real winners.
In This Episode:
Why you should stop pausing “underperforming” ads
Case study: analyzing active ads differently
How spending shifts affect performance across channels
Using ad spend instead of conversions to find winning ads
Real-life example of using spend to analyze ads
CPA and conversion data challenges
Mentioned in the Episode:
Previous Episode On Why Meta Is The Best Ad Platform: https://www.youtube.com/watch?v=hRnglXjlwMo
Partner With Our Meta Ads Experts: https://www.tiereleven.com/apply
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Connect with John Moran:
LinkedIn: https://www.linkedin.com/in/johnmorangads
Connect with Ralph Burns:
LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now
Connect with Lauren Petrullo:
Instagram - https://www.instagram.com/laurenepetrullo/
LinkedIn - https://www.linkedin.com/in/laurenpetrullo
Consult Mongoose Media - https://mongoosemedia.us/
Mentioned in this episode:
https://perpetualtraffic.com/advertise-with-us/
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https://perpetualtraffic.com/advertise-with-us/
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