If your website isn’t perfectly optimized for Google—don’t be too hard on yourself. At one point, the DigitalMarketer team had to restructure 500+ blog posts to optimize for SEO! In this episode, Amanda explains where DigitalMarketer’s blog was when she first came on board, how she used 301s to restructure the website, and her strategy to create new content and upgrade old content to improve organic ranking. She also explains her SEO strategy for the new Perpetual Traffic website. RESOURCES MENTIONED IN THIS EPISODE Perpetual Traffic | DigitalMarketer.com https://moz.com/learn/seo/redirection (Redirects | Moz) Referral Exclusions | Google https://ahrefs.com/blog/301-redirects/ (301 Redirects for SEO: Everything You Need to Know) Canonicalization | Moz https://yoast.com/rel-canonical/ (The Ultimate Guide to Canonicalization | Yoast) https://manuelsuarez.com/coaching (Manuel Suárez Coaching (Coupon Code: PODCAST)) https://adworldconference.com/traffic/ (Ad World Conference 2020) Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)