This week we’re going to show you how to use Google to get a stream of perpetual traffic. In this episode, IBM’s Global SEO Strategist Jesse McDonald explains IBM’s SEO strategy and how small businesses can adapt it to themselves. Get his advice on a local SEO strategy, learn why he believes SEOs should understand the principles of design (and vice versa), steal his top tools, and hear his number one tip for starting your SEO strategy. RESOURCES MENTIONED IN THIS EPISODE https://www.ibm.com/ (IBM’s Website) Google’s “Disavow Links Tool”: The Complete Guide https://schema.org/ (Schema) https://www.google.com/business/ (Google My Business) https://ahrefs.com/ (Ahrefs) https://www.semrush.com/ (SEMrush) https://www.contentkingapp.com/ (ContentKing) https://analytics.google.com/ (Google Analytics) https://answerthepublic.com/ (AnswerThePublic) Google Search Console Screaming Frog SEO Spider https://keywordseverywhere.com/ (Keywords Everywhere) https://www.linkedin.com/in/jesseseogeek/ (Jesse on LinkedIn) https://twitter.com/jesseseogeek (Jesse on Twitter) Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)