Creativity is 1% inspiration and 99% perspiration. Here's how to get a good sweat in and love the process:

  • Disruptive innovation requires us to value and focus on “how” (team & problem solving), less on “what” (product)
  • Spend digging into a problem and get comfortable in that space by letting go of perfectionism, and being ok with the discomfort that arises
  • Ideas arise from being in stand-by: Slow down, and use play and relaxation so your subconscious mind can push ideas into your consciousness
  • Seek environments where you aren’t the expert, be curious and open, accept people who are different to you, this will heighten your/team’s creativity
  • Don't wait for a perfect plan, scenario, environment, or reason to do / create. Start and allow your first few steps to be wobbly

Connect with us:

Tobi on Linkedin, his website, and check out his TedTalk and his podcast on creativity

Me, Helena, on Linkedin or Instagram , or visit my website for more inspiring change stories.


Hey fellow change and leadership enthusiast,

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Thank you for tuning in,

Helena