Kate Bradley Chernis is the CEO and Co-Founder of LatelyAI, a content creation machine. Kate’s former life as a DJ gives her a unique perspective on copywriting. She loves lyrics and believes the way things sound trumps the rules. If it delivers results, who cares about the rules? Her Mantra? “It doesn’t matter what you say; it’s how you say it.” Listen to this episode of Content Callout to bask in her genius.

Outline of This Episode* [3:07] How Kate approaches copywriting * [7:36] Kate’s process for capturing tone of voice * [14:20] Can awful conversationalists be great writers? * [19:12] The concept of “Vomit—then edit” * [22:08] Kate’s workshop * [24:24] Focus on finding better verbs * [27:32] Connect with Kate online

Resources & People Mentioned* Dragon Naturally Speaking software * Ann Handley’s Newsletter * JLo’s That Limitless Glow Sheet Mask * NPR’s Selected Shorts * Steven Millhauser * The Babysitter by Robert Coover * Empire of the Air by Tom Lewis

Connect with Kate Bradley Chernis* LatelyAI * Sign up for Lately’s Office Hours * Connect with Kate on LinkedIn * Follow Kate on Twitter

Connect With the Content Callout Team* https://ContentCallout.com

Subscribe to CONTENT CALLOUT on

Apple Podcasts, Spotify, Google Podcasts