On this show, we're talking about what it takes to stand out in your industry.

What kind of work goes into the process? And is it worth the effort?

I'm excited to introduce you to Andy Wang. He's a business owner, a podcaster, and a content creator. I love Andy's thoughtful approach to content creation. He believes this is worth the effort because content builds trust and can grow your business, but as you'll hear, it takes time. If you're in the process of creating content to build a brand, I really think you'll enjoy this honest conversation.

In this episode, you'll learn:

The simplest way to get started with creating content for your service business
Why content creation is so important to attract the right kind of leads
How to measure success with content
How Andy decides which new platforms to try and how long to stay there
The power of video and how Andy is using it to stay relevant online
Some of the frustrations with building a personal brand online
How Andy became a participant in the LinkedIn Creator Accelerator Program and what he got out of the experience
The #1 LinkedIn growth hack

Links mentioned in this episode:
-Andy's Inspired Money podcast

-Connect with Andy on LinkedIn

–The Video Bootcamp created by Cheryl Tan

–Cheryl Tan’s YouTube Channel

–The FREE Video Ready Checklist

Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast on Apple Podcasts here.