In this week’s episode, Chloe direct messages Montreal-based entrepreneur and owner of inBeat agency, David Morneau. Together they discuss how to use micro-influencers to gather market insights at scale, and the strategies David has used to help his client scale their micro-influencer marketing efforts.

Episode Highlights

  • 07:59 - How important is it that brands utlilise influencers?
  • 09:09 - How many influencers should you work with on each campaign?
  • 13:42 - How can small businesses maximise their influencer marketing campaigns?
  • 18:26 - How do organic influencer posts outperform traditional ads?
  • 21:13 - What mistakes have we made when approaching an influencer campaign?
  • 24:26 - What are David's predictions for the future of influencer marketing?
  • 27:01 - David's top recommendations

David Morneau Bio

David helps direct to consumer brands attract new audiences & grow beyond 7-figures through influencers with less than 25K followers. His agency, inBeat makes scaling paid advertising easy, by providing brands and consumer-focused companies with engaging user-generated-content from their network of micro influencers on Instagram and TikTok.

Learn more at https://inbeat.agency

Further Reading:

  • Five INCREDIBLE TikTok Statistics 👇
    https://www.giraffesocialmedia.co.uk/5-incredible-tiktok-statistics-you-need-to-know-infographic/
  • The Most Important Social Media Marketing Trends to Plan for in 2021 👇
    https://www.giraffesocialmedia.co.uk/social-media-marketing-trends-in-2021/
  • How to Master the Basics of SEO 👇
    https://www.giraffesocialmedia.co.uk/master-seo-basics/

Want more episodes? Try these:

  • Top Tips for Social Media Growth 👇https://thegsmpodcast.buzzsprout.com/1265663/8548345-46-top-tips-for-social-media-growth
  • The Daily Struggles of a Social Media Manager 👇
    https://thegsmpodcast.buzzsprout.com/1265663/8705869-51-the-daily-struggles-of-a-social-media-manager
  • How Will the iOS Update Affect Social Media Managers? 👇https://thegsmpodcast.buzzsprout.com/1265663/8463369-43-what-does-the-ios-update-mean-for-social-media-managers

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About The Giraffe Social Media Podcast
The Giraffe Social Media Podcast is a podcast, from the award-winning social media agency Giraffe Social Media, that takes a deep-dive into some of the most interesting and noteworthy topics in the world of social media, including expert interviews, industry insights, and a whole lot more!

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