Devin’s secret to great content? Start by listening. This is the content strategy episode you’re going to want to tune in to.
As Head of Content at Clari, Devin is bringing his A-game to content planning. He’s also advisor and writer at The Reeder newsletter, reaching 6k+ creators every week.
Daniel and Devin get into strategizing for success at a new company, creating content that supports the CEO’s goals, and why you should make audience building a key KPI for your marketing.
And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth.
Visit northbeam.io to request a demo now.
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How to Create a Marketing Content StrategyContent is king. Everyone knows it and, if you’re in marketing, you probably know that content is the second-best way to reach users on their devices.
But how do we go from a single blog post or case study to a fully fledged content strategy? And what do we need to build along the way to get there? In this article, we give you an overview of what a content strategy is and why you need one.
We also outline the key steps for creating your own content strategy so that your content efforts are aligned and effective. Read on to learn more.
What is a Marketing Content Strategy?The definition of Content Strategy is the overall approach that your company takes to content. The strategy is a framework that outlines what types of content are required, when they should be created, and how they should be delivered to your target audience.
A content strategy helps you to focus your efforts, create meaningful content, and measure your success. It’s an essential part of your marketing strategy that integrates content creation, distribution, and the measurement of results. If you’re in marketing, you need a content strategy.
A content strategy guides you through the entire process of creating content and using it to achieve your business objectives. A high-quality strategy will create a blueprint for your content team and give them a clear path to success. It will also make it easier for you to measure results and identify areas for improvement.
If you break it down into its components, a content strategy consists of a few key elements:
Understanding your business objectives: You need to understand the goals of your business so that you can create content that supports them.
Audience research: To create...