Engaging, acquiring, and retaining users across a fragmented mobile ecosystem is no small feat. Branch learned this the hard way. As the only company in its sector that didn't start as a marketing technology company (Branch was originally a photo book app), they were driven to build something that could bridge the gaps between diverse marketing channels, both online and off.

Ken and Eric Stein, EVP & GM at Branch, discuss the challenges Branch faced in creating a "universal" deep linking product that works seamlessly cross-platform, the ever-changing world of attribution in 2020, and how Branch has worked to help better user experiences and provide deeper insights to marketers.

Watch the video version of this podcast.

Topics

• 1:50 - Deep linking defined
• 11:33 - The true cost of deep linking ownership
• 23:44 - IDFA, iOS 14, and driving better attribution
• 32:48 - Implementing Branch and the measure of success
• 42:04 - Focusing on the future

Links

• [Sync Episode 3] Apple and the Death of IDFA: John Koetsier from Forbes
• Prepare for iOS 14 with Branch
• The Limitations of SKAdNetwork – Pros and Cons vs. an MMP for Mobile Tracking
• Ad Networks Supporting SKAdNetwork & Predictive Modeling
• Branch.io free for up to 10K MAUs
• /in/ecstein

Follow

• @kenyarmosh
• /in/kenyarmosh
• kenyarmosh.com