In this episode, Dan Sanchez reviews every book he read on Account-Based Marketing and gives recommendations on which books are best and for who.
Here's the list of the books reviewed:
- B2B is ABM by Sangram Vajre
- Account-Based Marketing for Dummies by Sangram Vajre
- Practitioners Guide to Account-Based Marketing by Bev Burgess
- Account-Based Marketing by Chris Golec, Peter Isaacson, Jessica Fewless
- Buyer Based Marketing by Matthew Kraska
- No Forms, No Spam, No Cold Calls by Latane Conant
- The Book on Account-Based Marketing by Bassem Hamdy
- Unleash Possible by Samantha Stone
- Content-Based Networking by James Carbary
- Hot to Get a Meeting with Anyone by Stu Heinecke
- The Ultimate Sales Machine by Chet Holmes