It’s hard enough being a startup. Try being a startup that has to create its own category.

Not only do you have to convince investors of your idea, but you also have to prove to buyers that they have a problem that needs fixing.

In other words, earning revenue for an early enterprise software startup is tough. Alex Rubalcava, founder of Stage Venture Partners, shares some expert advice on early-stage fundraising.

He and John discuss…

• The characteristics of an ideal startup investment opportunity
• Major pitfalls for early-stage SaaS startups to avoid
• How startups are managing remote selling and fundraising

Follow Alex on Twitter @alexrubalcava .

This episode is hosted by John Grispon. Founder and Sales Coach at Early Revenue, as part of the #Revenue series on B2B Growth.

You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.