What’s going on my friends? Happy Friday! In this episode we will talk about one of the most critical things that you should know about but most businesses don’t. The Facebook Pixel!

If you’re serious about growing your business, you need to install this on your Website.

The facebook Pixel is a snippet of code that you install that allows you to track and target who comes on your website.

Not only it allows you to track and target website visitors, but…… it allows you to RETARGET website visitors! Woah!

If you don’t understand this, it’s like when you go on Amazon and look at a certain product, then you close your window. You open up Facebook and what do you see in your news feed? THE SAME EXACT PRODUCT! That’s some retargeting for you my friends!

I will be talking about:

• What is a Facebook Pixel
• How to create the Facebook Pixel
• How to install the Facebook Pixel
• Plugins that you can use in order to install it.
• Different things you can do with the Facebook Pixel data when you do your marketing campaigns.
• We will talk quickly about Standard events and Custom Conversions.
• How you can retarget website visitors and create audiences.

Hope you enjoy this quick episode! Remember, it’s time to IMPLEMENT! Here’s some links below discussed in the podcast that you can use in order to help you install the Facebook Pixel and get the show going!

How to install Facebook Pixel: https://www.facebook.com/business/m/pixel-manual-install Business Manager: https://business.facebook.com/overview

Facebook Pixel Helper:

https://chrome.google.com/webstore/detail/facebook-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc?hl=en