If digital marketing is part of your business then you’ve probably noticed that it’s gotten a lot more expensive.

Customer acquisition costs have gotten so high that it’s been driving digital brands to open physical stores - which is now seen as the less expensive way to attract new customers.

Is it just that the price per click is higher - or has the performance or conversion as it is called - gotten worse?

And what can marketers do improve both conversion and return on their investment in digital marketing?

Today I am speaking with John Readman, Founder & Product Owner at Ask BOSCO.

He’s worked with some of the world’s largest brands - including Asos, Pepsi, BMW, Superdry, Honda, HP, Toyota, Argos and Sigma Sports - helping them shape their online proposition and increase their e-commerce performance.

In this episode of A Seat at The Table, John talks about:

• Why the money is in the conversion not the clicks.
• How competing for keywords is helping Google and Facebook - not you.
• Why every brand needs a ‘marketplace strategy’
• How predictive marketing is helping brands maximise the return on their digital marketing spend.

USEFUL LINKS:

Ask BOSCO website: https://askbosco.io

Connect with John Readman on LinkedIn: https://www.linkedin.com/in/johnreadman/

Learn more about The Current Situation in Sourcing: https://insidefashionlive.net/css

A Seat at The Table website: https://seatpodcast.com