In this episode, Lee Eiseman expounds on the importance of color and the psychology and perceptions around it. Currently the Executive Director of the Pantone Color Institute, she’s spent over 35 years examining color, starting with designing a practicum while studying at UCLA, which she still uses in teaching about color today. She explains why Pantone looks to the zeitgeist for their annual color selections and what color means for purchasing decisions.

Listen for advice on:

• Why nature and association are essential to understanding color
• At what stage of development companies should consider color
• How to best transition colors of an established brand

To learn more:

• Lee Eiseman (Guest): https://leatriceeiseman.com
• Zoia Kozakov (Host): https://www.linkedin.com/in/zoia-kozakov/
• About WIN: Women in Innovation: https://www.womenininnovation.co
• Brand Copy by Nicole Beckley

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