Justin M. Nassiri is the CEO of Executive Presence, a social media service that provides a fully managed LinkedIn presence for top CEOs in a way that is authentic, efficient, and measurable. We discuss the benefits of having a CEO who is active on LinkedIn, ways to stay top of mind on LinkedIn, and why managing a personal brand is a full-time engagement.

Time Stamps

[00:44] Justin's entrepreneurial journey

[02:30] The evolution of Justin's business

[06:00] Justin's experience with management blueprints

[10:00] The best way to post on LinkedIn

[11:57] Why CEOs should rethink their social media presence

[16:55] How to monetize your executive branding efforts

[21:27] Ways to become relevant daily on LinkedIn

[22:38] Do CEOs need to become active on social media?

[26:33] Parting thoughts

Links and Resources

Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain

Work with Steve - Stevepreda.com

Justin's LinkedIn

Executivepresence.io