Are you tired of the race to the bottom in the price game? And you ask the question how I can bring value to the customer? In this episode, Stephen unpacks bringing high value to the customer experience.

• What is important to the customer? What do they care about?
  Setting your price

• What does it cost you to operate?

• What will the market bear?
• What is the value to the customer?
• What is your plan for growth?

-Communicate
-Exceed their expectations

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